Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
It has been over 9 weeks since we had an official Google Panda update. Now I am seeing some chatter in the forums of a possible sign that Google had updated the Panda algorithm and pushed a new one out - this would be version 3.2 or higher.
A WebmasterWorld thread has some uptick in discussion around ranking changes, indexing changes and so on - specifically on Panda suffering web sites. One webmaster said:
Yeah, some movement on one of my pandalized subdomains. Not for sure until the stats settle, but it looks like on the 19th of January Google "accidentally" gave back the traffic they took on February 24th, 2011. An increase in traffic of about 80%!
Others recently responded saying:
40% traffic increase for me today, not sure if it is thanks to hundreds of small changes made on my website or some one big lucky change in algo.
There is always a bunch of Panda rumors floating around, but it seems like there was an uptick recently in that discussion. Of course, this doesn't mean it was a Panda update - but in this case, I am thinking it might be.
Past Panda Updates:
Matt Cutts is in India now, so I am not sure if we will see a confirmation or not from him until much later.
Forum discussion at WebmasterWorld.
Update: Google sent me a statement confirming there was an update in the past week or so. It was a minor update, with no new ranking signals, but rather just a data refresh of the Panda update. Google added:
We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.
It has been over 9 weeks since we had an official Google Panda update. Now I am seeing some chatter in the forums of a possible sign that Google had updated the Panda algorithm and pushed a new one out - this would be version 3.2 or higher.
A WebmasterWorld thread has some uptick in discussion around ranking changes, indexing changes and so on - specifically on Panda suffering web sites. One webmaster said:
Yeah, some movement on one of my pandalized subdomains. Not for sure until the stats settle, but it looks like on the 19th of January Google "accidentally" gave back the traffic they took on February 24th, 2011. An increase in traffic of about 80%!
Others recently responded saying:
40% traffic increase for me today, not sure if it is thanks to hundreds of small changes made on my website or some one big lucky change in algo.
There is always a bunch of Panda rumors floating around, but it seems like there was an uptick recently in that discussion. Of course, this doesn't mean it was a Panda update - but in this case, I am thinking it might be.
Past Panda Updates:
Matt Cutts is in India now, so I am not sure if we will see a confirmation or not from him until much later.
Forum discussion at WebmasterWorld.
Google announced they are updating their privacy policy, switching from more than 60 different privacy policies to one single privacy policy across all their products.
Google said this "new, simpler policy will make it easier for people to understand our privacy practices." But yet, it is scaring a lot of people. Why?
Well, watch the video, around 1 minute and ten seconds in:
Google will be able to tell you when you will be late for a meeting based on your calendar, location, local traffic and weather conditions.
Now, I find that to be cool. But the privacy folks?
Danny Sullivan posted his detailed thoughts on the change.
A WebmasterWorld thread suggesting that to use the Google services they will make you sign in and if you sign in to every property, Google will be able to track your every move, likes, dislikes, searches, etc. Honestly, I doubt they will require you to sign in to do a search but it doesn't mean they won't cookie you and track you to YouTube, Gmail, Google Maps, your Android phone and so on.
In any event, see the updated privacy policy page over here.
Forum discussion at WebmasterWorld, Google News Help, Google Web Search Help, Google Maps Help and Google Places Help.
It is rare to see Googlers really speak their minds in a forum post but sometimes they do and you get to appreciate it.
A Google AdWords Help thread has one AdWords representative giving a bit too much honest feedback to an advertiser.
The issue here is that the advertiser is already upset he was banned from using AdWords due to a violation. So keeping that in mind, offering advice on how ugly his site is, probably isn't something the advertiser wants to hear.
The rep said:
For what it's worth, your site doesn't look good to me. It's visually unappealing (like it came through a time warp from the late '90s :-), has several pages with no content yet, a forum with almost no posts, etc. I'd probably hit the back button pretty quickly if I had clicked an ad that took me to it. But I don't see any actual policy violations at first glance. As far as I know, the "Yuck, hit the back button!" factor should be handled by low quality scores, not disapprovals.
That is some harsh but good advice. How does the advertiser respond?
As for your opinion on the design... I didn't ask. So, I don't understand the point of all writing that whole paragraph as if someone actually cared about your opinion.
Ouch! But honestly, he does have a point.
Googlers are human and answer angry customers all day can get to you. But was this rep's advice overboard?
Forum discussion at Google AdWords Help.
Image credit to ShutterStock for scared guy image.
WebmasterWorld administrator, engine, feels Bing has upped the weighting of local domains and how well they rank in the localized version of Bing search. He posted this at WebmasterWorld saying:
When using bing uk i'm noticing uk domains getting prominence over generally better ranked and better linked .com, despite being hosted in the uk.
So I used my umbrella query and tested Bing US vs Bing UK and I saw the same thing. Here are those results:
| Bing US | Bing UK |
|---|---|
| umbrellas.com | wikipedia.org |
| umbrellas.net | simplyumbrellas.co.uk |
| totes-isotoner.com | umbrellaheaven.com |
| umbrellas-source.com | brolliesgalore.co.uk |
| wikipedia.org | discardedumbrellas.com |
| strombergbrand.com | umbrellaworld.co.uk |
| mjjsales.com | umbrellas.net |
| peerlessumbrella.com | allgoodideas.co.uk |
| target.com | fultonumbrellas.com |
| amazon.com | easy-umbrella.co.uk |
Have you noticed this?
Forum discussion at WebmasterWorld.
text and select fields with common data types such as ‘full-name’ or ‘street-address’. With this attribute, web developers can drive conversions on their sites by marking their forms for auto-completion without changing the user interface or the backend.<input type=”text” name=”field1” x-autocompletetype=”email” />x-autocompletetype to indicate that this is still experimental and not yet a standard, similar to the webkitspeech attribute we released last summer.
Back in September, Google began testing a new iGoogle design and now it seems more are seeing that test.
A Google Web Search Help thread has one person stating he sees the new design. Even the Google Operating System posted about it with detailed screen shots of how it looks.
Here is one of the many screen shots:
As you can see, the new iGoogle is less colorful, and more the new bland white dull feeling of the new Google look throughout the various properties.
One of the users who is now seeing it said, "center the search bar at the top of the page! and why have a collapsible left nav, if all it does is hide 'chat' which no one uses anyway?" Clearly, they are not happy with it, but the ones that do post about this stuff normally are upset about something.
Forum discussion at Google Web Search Help.
In March 2011, Google enabled a blocked sites feature, allowing users to block sites they do not want to see in the search results. That feature went away for some when Google introduced Search Plus Your World about 13 days ago.
This is a known issue, we reported it at Search Engine Land as part of the Search Plus Your World launch.
Those who have switched over to this new and more personalized search experience lose one big personalization factor, the ability to block results. Those who are still on on Search Plus Your World will still be able to benefit from the blocked results feature.
Here is how it works:
People are complaining about it at the Google Web Search Help forums - although there aren't a tremendous number of complaints.
On Friday, Albert from Google said:
Thanks for that update. I've brought up the issue, and we're actively working on a fix. I'll keep this thread updated as we can come up with a solution.
There is no ETA for a fix, but Google has been aware of it for 13 days and counting now.
Forum discussion at Google Web Search Help.
Image credit to ShutterStock for blocks image.
There is an interesting thread taking place at WebmasterWorld.
In short, a very respected and senior member at the forums said he made on-page text changes to his pages about 10 days ago and those changes had zero impact on his Google rankings. He was wondering the value of on-page text and SEO have in 2012. He said, "I have always have this suspicion, that text on site is just for google to what its about, but almost zero value for rankings."
Maybe it will take more time, but Google already indexed his new content.
WebmasterWorld administrator said he is dead on - that on page text is less of a ranking factor these days and more of a relevancy factor. Read what Tedster wrote:
The way I see it, on-page text today is for the "relevance" part of the total algorithm. The whole algorithm is, in broad strokes, "relevance + connectedness + quality". After you've clearly stated the relevance of the page, then the rest of your ranking power comes from elsewhere.
I've added on-page bold tags with no effect. I've added or changed h1 elements with no effect. Not too long ago, those might well have done something, but that's not the game anymore.
And moving from a table layout to a CSS-P layout today might get you nowhere, too. It all depends how deeply complicated the table layout was, I think.
Is on-page SEO dead? Or is it a timing thing?
Forum discussion at WebmasterWorld.
The big news from yesterday was from Facebook who built a bookmarklet tool that aims at changing how Google shows Google+ results in the new Google Plus Your World launch.
It is fairly simple, you install the bookmarklet, click it when on the Google results, and the Google+ results will change to either Twitter, Facebook or another social network.
The campaign is named Focus on the User and they write:
How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Googleâs own relevance measure-the ranking of their organic search results-to determine what social content should appear in the areas where Google+ results are currently hardcoded.
All of the information in this demo comes from Google itself, and all of the ranking decisions are made by Google's own algorithms. No other services or APIs are accessed.
Here is what it does:
Pretty clear? It does more but those are to examples, many more examples over here.
Danny Sullivan has a great write up over here and here is a video demo:
Forum discussion at WebmasterWorld.
This likely comes as no surprise to anyone, but when you search on your desktop vs smart phone vs feature phone, Google will give you different results. For the most part, I think the desktop results are very similar to the smart phone results - depending on the nature of the query. But feature phone results can differ greatly.
A WebmasterWorld thread says not only do the results differ but the number of the results displayed differ also.
It is known that Google has a different index of sites for feature phones but it is my understanding that the same index is used for smart phones and desktop users. The search results may change based off of Google determining intent of the smart phone user differently than a desktop user - which makes sense, but the index I believe is the same.
So why would the number of results be so drastically different between desktop and smart phone search? My tests didn't show a huge difference in the number of returned results between the two. So maybe it is a test or maybe it is a bug? I am not sure - but we do know Google added a new mobile bot for smart phones, so maybe Google is building a special smart phone index?
I did run one additional test, a search for umbrellas:
| Web Desktop Results | Smart Phone Results |
|---|---|
| umbrellas.net | umbrellas.net |
| totes-isotoner.com | totes-isotoner.com |
| umbrellas.com | umbrellas.com |
| amazon.com | peerlessumbrella.com |
| target.com | amazon.com |
| overstock.com | target.com |
| wikipedia.org | overstock.com |
| macys.com | wikipedia.org |
| umbrellasandbeyond.com | macys.com |
| mjjsales.com | umbrellasandbeyond.com |
Bryson Meunier posted a nice report on Influence of Mobile Sites on Google Smartphone Search Ranking. Worth a read.
Forum discussion at WebmasterWorld.
One of the more popular questions found in the Google Places Help forum is of reviews going missing from the Google Map business listing. I see complaints all the time.
Vanessa from Google went ahead and built out a single post containing a bunch of the FAQs regarding reviews in Google Maps listings. The post can be found on Google Places Help and answers questions on technical issues with the reviews on your listing.
Here is it just in case it changes in the future:
Where did my reviews go?
You may have seen reviews suddenly disappear from your listing. A few reasons why that may be the case: - Reviews from third-party websites are no longer displayed on Google Places listings. Below the reviews by Google users, we may link "Reviews around the web" on third-party sites.
- Reviews are removed from Google Maps because they exhibit spammy behavior. We can't share specifics about what signals we use, but our goal is to provide end-users with high-quality information they can trust and use that info to make informed decisions. We also remove reviews that violate our content policy guidelines. We know that sometimes our algorithms may flag and remove legitimate reviews in our effort to combat abuse, but believe that overall, these measures are helping to ensure that the reviews appearing on Place pages are authentic, relevant and useful. Here's our reviews posting guidelines and policy: [goo.gl]
- We have data spread across multiple databases, and we bring all that information together to create your local listing. Reviews can sometimes be dropped from Place pages when we're trying to reconcile all that information. As we mentioned at the beginning of this note: This is a known issue, and we are working to make it better.
Occasionally, there is a technical issue that causes Place page reviews to drop from Google Maps for a short period of time (a few days) and then reappear on your listing. This happens every several weeks, when we push out a giant housecleaning update to our listings database. Again, this is a known issue, and we are working to make it better.
How do I know which of the above reasons is affecting my listing?
There's not much you can do to troubleshoot this â" it requires a deeper dive into our system's backend.
How do I get them back on my listing?
There's no way currently to quickly, easily and absolutely get your reviews back on to your listing. If we dropped them during a reconciliation process, you'll see them reappear after a few days. Other than that, there's not much our support team can to do to ensure they get reinstated. Fixing this is a priority for us, and we're working on long-term solutions to resolve most of these cases.
Where are my owner responses?
This has been a hot topic in the forum lately. Here's the deal: Google Places allows multiple people to own a listing. So you may have claimed your account, but someone else may have claimed it before you and is still considered an "owner" of the listing. The last person to have updated the listing is considered the main owner, and only responses from that account will appear live on the listing (so, if the other owner updates the account after you had left your response, your responses will be removed from the listing). Here's something you can do to make sure you're the most recent owner: Go into your Places account, click to Edit your listing, don't touch anything, and hit "Submit." That should ping our system, to let us know you're the most recent owner. Now try again to leave a response. If you're still not seeing the option to write a response, start a new thread here in the forum, and provide us the link to your Places listing.
Why are the reviews on my listing not related to my business?
Reviews can sometimes get reassociated to another, similarly related listing. If you're seeing reviews on your listing that are not related to your business, please use our Help Center troubleshooter to get in touch with our team, and we'll work on getting it removed. Here's a link to the troubleshooter:
[support.google.com]Select: I have verified > Yes > Reviews > My page features false or inappropriate reviews > Fill out the form, hit Submit, and await an e-mail response from our team.
One of the links in "Reviews from around the web" is wrong â" it's going to a page of reviews about an unrelated business. How do I get rid of it?
Those links are generated algorithmically, and sometimes we get it wrong. If you see an incorrect link, please use our Help Center troubleshooter to get in touch with our team, and we'll work on getting it removed (note: it takes several weeks to fix). Here's a link to the troubleshooter:
[support.google.com]Select: I have verified > Yes > Reviews > My page features false or inappropriate reviews > Fill out the form, hit Submit, and await an e-mail response from our team.
Why can't my customer leave a review?
Say your customer tells you that they've gone to your listing, but were unable to submit a review. It's very difficult for us to troubleshoot and investigate secondhand reports. Ask them if they've created an account to review on Google (they should get a prompt when they go to leave the review, and they should be logged in to their own Google account before selecting a reviews nickname). Ask them to try posting a response in a different browser. Ask them to wait a few minutes and try again.
How can I report spammy reviews?
Use the "Report as inappropriate" button next to the review to tell us you think it's spam, and we'll look into it. If you're seeing a large network of spam, too many for you to individually mark each one, start a new thread in the forum. We're looking out for those reports and investigating.
I've reported a review on my listing, but it's still there. Why won't you remove it?
Note that we very rarely remove reviews. You can read our removal guidelines here:
But none of these questions address the issue I'm experiencing?
The information above addresses almost all the issues you can experience with reviews on your listing. But we know that sometimes, new bugs can crop up. So if none of the information above applies to you, start a new thread in the Places forum and we'll investigate.
Forum discussion at Google Places Help.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Matt McGee published An Interview With A Google Search Quality Rater this past Friday, it is the most detailed write up on a quality rater I have seen to date.
It goes through the various tasks, how they got the job, what interaction at all they have with Google and so on. Matt also posted the short version at Marketing Land:
There is discussion on this interview on Matt McGee's Google+ page where some SEOs are diving into what they learned.
Forum discussion at Google+.
Image credit: Maxx-Studio / ShutterStock.
On Thursday, the folks over at WebmasterWorld noticed a visual change to the download buttons within Google Webmaster Tools. The new buttons were basically moved up higher onto the page on the links, keywords and other data reports.
But what changes is a lot more significant than just the position and look of the download buttons.
Vanessa Fox posted a deep dive on the new changes at Search Engine Land, saying the new download feature "significantly add to the usefulness of the data."
Here are the changes in a nut shell:
Vanessa says that the ability to download this data in the new form give you "a much more accurate understanding of what the data actually."
Forum discussion at WebmasterWorld.
This Friday, dozens of reports came from the Google AdSense Help forum that Google AdSense ads were simply not loading.
The reports continued throughout the day and publishers were not making money, at all.
The reports were sporadic, not all publishers saw their ads as being offline, only some.
Google confirmed the issue at Marketing Land and in the Google AdSense Help forums. Chris from Google said:
Thanks for posting about this here. I'm working to get you more info on what happened, but in looking at many sites it does appear that ad serving has been restored.
I'll try to post here as soon as possible, as well as updating the Known Issues page.
Thanks for your patience.
Then later on in the day, he said it was fixed:
I just got confirmation from our engineering teams that ad serving is back to normal for all partners at this point. Thanks for your patience and attention here!
But even after that post, some publishers said there was still an issue. But now, a few days later, it seems everyone now is serving up ads properly. It is however still listed on the known issues page as an issue.
One publisher asked a legit question:
Our ads are back too and working fine but we've lost income. It means that our lost on that day is not recoverable?
Yep, if no one saw the ads - I doubt you'll be getting paid for it.
Forum discussion at Google AdSense Help.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
This week, we cover the major news that Google is now penalizing sites for having too many ads on their pages - yea, a bit hypocritical. Google blacked out their logo for SOPA but Bing and Yahoo did not. Google even slowed down their spider, GoogleBot, to protect these sites. Google listed out SEO considerations for clacking out your site. Google expanded their hacked sites feature for search results. Google AdWords added up to a hundred automated rules with an undo feature. Google updated their impression share metrics algorithm and is adding it to the ad group level. We have a post on the 2012 link building tools. Yahoo's Jerry Yang resigned from Yahoo this week. Google announced earnings which also had paid clicks and CPC changes. Google had a logo for Martin Luther King day. SMX Israel was this past Sunday and I posted the big recap. That was this past week at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
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Search Topics of Discussion:
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Google announced a new algorithm change that looks at your page layout and if the ads above the fold are excessive, your site can be penalized and downgraded in the search results.
This comes with no surprise to me and others, because 10 weeks ago, Matt Cutts announced that this is something Google is working towards.
Google wrote:
We've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the siteâs initial screen real estate to ads, thatâs not a very good user experience. Such sites may not rank as highly going forward.
Google released a special tool at browsersize.googlelabs.com to help you visualize if your site may or was impacted by this. Here is how this site looks (click on it for a larger view):
We seem to be okay, but what about Google's own search results. Well, Google won't let you plug in their own URLs into the tool, so it is hard to tell but I doubt they would pass the test.
Danny Sullivan, as well as many others, go through the hypocrisy with this new penalty and how Google is doing the exact opposite. Not only that, they recommend to their AdSense customers to place ads top heavy so users click on them. Here is their ad map:
That being said, the algorithm is out, if you were hit, you would probably know by now. To fix it, remove some of those ads, and wait and wait until Google pushes out an update. It can takes weeks.
If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.
Who is affected? Google said 1 in every 100 searches are.
If you read the forums, almost every thread talks about how Google is doing one thing and saying the other.
Forum discussion at Google+, HighRankings Forum, Cre8asite Forums and WebmasterWorld.
Google announced their fourth quarter earnings for the 2011 year and it really didn't make wall street all that happy. Their stock sunk almost 10% in after hours trading, now hovering at a little over 7% under closing yesterday.
But Wall Street is not the only group of people upset.
As I reported at Search Engine Land last night, the paid clicks and CPC results were also announced.
Paid clicks grew 34% year over year but the cost per click dropped 8% year over year. Now this may look good, advertisers are getting more clicks for less, right? But not all advertisers see it that way, some suspect Google is sending less traffic to advertisers and more traffic to themselves (Google).
A WebmasterWorld thread has one advertiser saying:
That provides one answer, yes indeed Google is funneling more clicks towards their own interests, be it to their products or simply moving a search engine user onto a paid result instead of a natural result.
The value of Google is sinking, wall st is catching up to what webmasters have been saying all year imo. I don't think Mr Schmidt knows how not to continue breaking a good thing, he keeps doing what not many ever asked for or wanted from Google.
Or you can look at it the other way, that there are more customers using Google, finding your products and it is costing you less per user. Or not?
Forum discussion at WebmasterWorld.
A year ago, Google began labeling hacked sites and sites with malware as sites that may compromised in the search results snippets.
Yesterday, Google's Matt Cutts announced on Google+ that Google has expanded that feature. Matt said the change they just launched will "expand our [Google's] coverage of labeling search result pages."
Matt said:
We just launched a change which will expand our coverage of labeling search result pages that we believe have been hacked or compromised. We initially rolled out this type of labeling just over a year ago (See for more details). We aim to continue working to notify webmasters of their site issues and alert users to avoid these compromised sites in our search results. As a reminder, if your site receives this label in our search results, be sure to clean up your site and file a reconsideration request. Here's info on how to do that.
Lastly, after you register your site in Google's webmaster console at http://google.com/webmasters/ don't forget to enable email alerts so that you'll get emails about messages like this.
Forum discussion at Google+.
I rarely ever use Google Latitude, although I do use Foursquare, so when Google announces new changes to Google Latitude, I am not always a 100% sure what is new and what is not.
Daniel from Google announced this in the Google Maps Forum the other day, saying Google Latitude users have a new home on their desktop at google.com/latitude. He said the new features include:
Here are screen shots:
Forum discussion at Google Maps Forum.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
This past Sunday, January 15, 2012, I chaired SMX Israel in Jerusalem at the Inbal Hotel.
I have to say, the conference just felt good. People were networking, sponsors were showing off their wares, speakers were educating and the attendees were absorbing information and asking questions.
We never had so many people, so many speakers and honestly, I was nervous it would take away from the personality of the previous events. But if anything, it made the conference so much better. Planning it was an exhausting few months, but it paid off!
Let me share with you some of the news/blog coverage I found across the web from the event:
There is even forum coverage of it in Hebrew at SEOForums.co.il.
Here is an outstanding video of how things looked from the event by Natan Epstien who produced the film an Israel Tech Company.
You can catch a lot of the buzz, pictures, slides and so on from #smxisrael on Twitter. Plus, the Real Streets of Jerusalem posted a ton of pictures on Facebook in three parts. They include SMX Israel Part I, SMX Israel Part II and SMX Israel Part III.
Hillel Fuld shared a picture of the Google shwag at the event, Yaniv posted a picture of his badge and Nekuda posted one of my favorite pictures.
Of course a huge thanks to our sponsors: Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire, Responder.co.il, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.
Our outstanding speakers rocked (in no specific order): Olivier Amar, Point Up Media, Eli Feldblum, RankAbove; Roman Zelvenschi, RomanZ Media Group; Branko Rihtman, RankAbove, Ophir Cohen, Universal McCann Search, Adam Tal, adamtal.com; Thomas Bindl, Refined Labs; Dan Perach, PPC Proz; Mayer Reich, RankAbove Daniel Rostenne, EyeCarePro.Net; Amir Yarkoni, Seperia; Alex Chernorudsky, Maxi Services Ltd.; Yehoshua Coren, Analytics Ninja; Adam Tal, adamtal.com; Ariel Hochstadt, Google Israel; Adir Regev, Go Internet Marketing; Daniel Waisberg, Online Behavior; Barry Schwartz, RustyBrick Eli Feldblum, RankAbove; Aviv Manoach, Universal McCann Search; Dixon Jones, Majestic SEO; Gil Reich, Managing Greatness; David Mirchin, Meitar Liquornik Geva & Leshem Brandwein; Yoram Lichenstein, Yoram Lichtenstein, Attorneys at Law; Uri Breitman, TBWA; Sharon Aloni, Goldfarb, Levy, Eran, Meiri, Tzafrir & Co.; Ofer Dascalu, Wise Impact; Menachem Rosenbaum, Matan Media; Michael King, iPullRank; Yam Regev; Adir Regev, Go Internet Marketing; Nichola Stott, theMediaFlow; Gilad Sasson, Nekuda.co.il; Uri Breitman, TBWA; Oren Shatz, SEO Israel; Ori Golan, SEORI; Ziv Dascalu, Wise Impact; Marty Weintraub, aimClear; Nancy Shapira, shapira Marketing; Miriam Schwab, illuminea; Shira Abel, Hunter & Bard; Miriam Schwab, illuminea; Mark Ginsberg, Matan Media; Sam Michelson, Five Blocks; Shira Abel, Hunter & Bard; Jon Sumroy, National Positions; Itay Paz, Revenue Seminar; Gilad Sasson, Nekuda.co.il; Charlie Kalech, J Town; Ofer Dascalu, Wise Impact; Gab Goldenberg, SEO ROI; and Tomer Honen, Google.
And of course, the SMX Israel 2012 advisors Olivier Amar, CEO, PointUp Media www.pointupmedia.com, Michael Barnett, VP Marketing, RankAbove www.rankabove.com, Ophir Cohen, CEO, Universal Mccann Search www.usearch.co.il, Roi Hildesheimer, Director of Marketing, SiSense www.sisense.com, Mayer Reich, CEO/Founder, RankAbove www.rankabove.com, Gilad Sasson, CEO, nekuda www.nekuda.com, Branko Rihtman, Senior SEO Analyst, RankAbove www.rankabove.com, and Hillel Fuld, Tech enthusiast at Tech Nâ Marketing.com.
Thank you all!
Forum discussion at Google+ and SEOForums.co.il.
Did you notice that your visits from GoogleBot, Google's web crawler, slowed to virtually almost nothing yesterday? The reason for that was because of the SOPA protests and Google slowed GoogleBot activity in order not to hurt those sites in their search results.
There are several threads where webmasters claim GoogleBot didn't crawl their sites at all yesterday. Google said they "slowed" the crawling behavior of GoogleBot but I guess in some cases, they stopped crawling for some sites completely. You have to assume they continued to crawl news sites?
A Google Webmaster Help thread and WebmasterWorld thread have webmasters and SEOs claiming they saw zero GoogleBot activity on their sites at all.
One webmaster said:
For some reason, googlebot is not accessing my site since 3 hours ago. Normally, I get thousands of googlebot visits per hour (and that ok for me), but since las 3 hours I'm not getting any googlebot visit.
Another said:
Well Googlebot seems to have all but disappeared on my main site. It may be on all sites then?
In response, Google's Pierre Far explained again:
We realize many webmasters are concerned about the medium-term effects of today's blackout. As a precaution, the crawl team at Google has configured Googlebot to crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.
In any event, things should be back to normal today.
Forum discussion at Google Webmaster Help and WebmasterWorld.
Image credit to ShutterStock for robot turtle.
Google announced that the impression share metrics reports is coming to the ad group level in order to provide advertisers with data to help them "identify high performing ad groups that aren't capturing the majority of available impressions." Not only is Google bringing the impression share data to the ad group level, but they are updating their algorithms for coming up with that data.
Google said in the upcoming weeks, likely early February, you will see three new columns that are available in the ad group reports. They include:
Pam at Search Engine Land posted some pictures, here is one:
Part of this, Google announced they updated how they calculate the impression share. They said the new updated algorithm will make the results more "accurate campaign impression share metrics." With that, you may notice two changes when this is launched:
One advertiser is excited, saying, "This is great new for us and should help boost performance of lower spending accounts much more easily."
Forum discussion at Google AdWords Help and WebmasterWorld.
I've been hearing chatter throughout the industry on a new social sharing site, specifically for photos named Pinterest.
A Cre8asite Forum thread has webmasters and SEOs claiming it send a nice number of traffic, when you are featured well on the site. I've personally have not seen much traffic from it, but some sites claim as high as 900 unique visits in a single day - and the site is still in an invite only beta.
One person said:
Yep, had some. Busiest day saw around 900 visits. Been playing with it for a week or two now, interesting to see what sort of images work best.
The SEOs have their sites on this service, it better be careful now.
To see which images of yours were posted to the service, you can do something like this: pinterest.com/source/seroundtable.com/ and replace seroundtable.com with your domain.
For more on this service, see pinterest.com/about.
Forum discussion at Cre8asite Forums.
The Google AdWords blog announced you can now set up to a 100 automated rules, up from 10. Plus, Google added a way to undo a specific automated rule when the outcome is not as expected.
Google increased the limit of automated rules to encourage AdWords advertiser to "easily try out new rules."
Plus, when an automated rule goes bad, Google added an easy way to undo the effect. Here is a help document on how to use this feature but here is how it looks:
For more details on using AdWords automated tools see the help center.
Forum discussion at WebmasterWorld.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Google has blacked out their logo to protest SOPA and PIPA. But Microsoft Bing and Yahoo have done nothing to protest loudly on their home pages.
Google's logo takes you to this landing page with some details on the regulations and a way to take action and fight against it. Like I said, Yahoo and Bing are pretending nothing is happening.
Here is the Google Logo:
The only other search engine doing anything, as far as I know, is DuckDuckGo:
Ask.com has an ad:
Wikipedia was the most vocal about this protest:
Reddit also:
I should note, Yahoo owns Flickr and Flickr does allow people to darken their own images as a protest, but Flickr is not doing it automatically, which I guess they should not do.
Even Search Engine Land went a bit dark, not completely, to protest SOPA:
And we have our own theme, kind of like Search Engine Land:
So Bing and Yahoo, what is up with you?
Forum discussion at Google Webmaster Help, Google Web Search Help, Google Blogoscoped Forums, and DigitalPoint Forums.
Yesterday, I was shocked to learn that Yahoo's co-founder, Jerry Yang has resigned from Yahoo effective immediately.
Yang told the Yahoo board:
My time at Yahoo!, from its founding to the present, has encompassed some of the most exciting and rewarding experiences of my life. However, the time has come for me to pursue other interests outside of Yahoo! As I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the appointment of Scott Thompson as Chief Executive Officer and his ability, along with the entire Yahoo! leadership team, to guide Yahoo! into an exciting and successful future.
This comes a couple weeks after Yahoo hired a new CEO, Scott Thompson. Yang took over as CEO of Yahoo in 2007 and then a year later was ousted from that position.
In any event, it is sad to see an internet legend leave the company he helped co-found. Yahoo was a great company and in the past several years have not found their way. Will Yang stepping down help Yahoo find their way - I don't think so but maybe it will give it a clear headspace?
Google's Bradley Horowitz, former Yahoo employee, but now head of Google+, said on Google+ a very passionate thing about Yang:
Wow. I didn't expect this, and wouldn't have expected this news to matter to me... but it does.
I worked at Yahoo for four years, and had an amazing, life-changing experience. Much of this was due to Jerry's support and enthusiasm for what I was trying to get done. Most of the projects under my purview (Flickr, Brickhouse, Yahoo Research Berkeley, Hack Days, etc.) flew against the grain of "Yahoo as Usual", and would have failed without Jerry's explicit endorsement. That he not only allowed me to do this, but encouraged me to (and funded the efforts) is something I deeply appreciate.
Best wishes to whatever is next for you Jerry. Thank you for giving me a chance to be part of Yahoo's history.
Thanks for sharing this Bradley! Best wishes to Jerry Yang for helping to build the internet as we know it.
Forum discussion at Google+ & WebmasterWorld.
Pierre Far from Google announced on his Google+ page that Google has seriously slowed down the GoogleBots, Google's web crawlers, to reduce any of the negative impact sites that are blacking out would have in Google's search results.
Google laid out the SEO considerations for blacking out your site yesterday - for those who wanted to do what Wikipedia and other sites are doing by preventing access to their site. Wikipedia did it a search engine friendly way, kind of the same way we did our April Fools joke a couple years ago, but just overlaying using JavaScript a black cover page. Technically, it might be against Google's terms of service but I am sure Google will let it slide. The reason this works well is because GoogleBot won't see the JavaScript overlay and crawling will remain fine.
That being said, many other sites are blacking out their sites and not even thinking about what type of impact this may have on their sites in the Google rankings. So Google decided to drastically slow down how active GoogleBot is today only. So this will help sites who are not taking into account SEO.
Here is what Pierre said:
Hello webmasters! We realize many webmasters are concerned about the medium-term effects of today's blackout. As a precaution, the crawl team at Google has configured Googlebot to crawl at a much lower rate for today only so that the Google results of websites participating in the blackout are less likely to be affected.
This is a pretty serious move from Google but in all likelihood is the best possible thing they can do today.
Oh, the picture above is Google's official picture of GoogleBot, but I made him all dark for SOPA.
Forum discussion at Google+.
I believe we reported this in November 2011, where advertisers using Microsoft adCenter haven't seen updated search volume data since early November.
The issue is specifically with the Excel Ad Intelligence plugin, where there is no new data since November and the November and October data was "questionable" to many advertisers. Since then, Microsoft said they are working on the problem, but two months later, still no fix.
Ricky Poole from Microsoft updated several forum threads saying:
I will reach out to the engineers and try to get an ETA. Please note, they are working on this fix and it is definitely a priority to have MAI functioning correctly.
More info to come.
Thank you for your patience :-)
How much longer do they have to wait? Who knows but not a good thing for advertisers looking for more ways to spend their budgets with adCenter.
Forum discussion at Microsoft Advertising Help.
Today was the internet’s SOPA strike day. Netizens, websites and tech companies rallied to stop the internet censorship bills, SOPA and PIPA. From the EFF‘s post, Thank You, Internet! And the Fight Continues:
The numbers are pretty amazing. More than 1 million messages (and counting!) were sent to Congress today via the EFF action center. More than 4.5 million people signed Google’s petition registering their opposition to the bills. And that’s just the beginning. Many lawmakers abandoned the legislation (at least 13 senators today alone!) and we expect to see more defections as a result of today’s protests.
Below are screenshots I took last night of some sites that went black to protest, including Wikipedia, Google, WordPress, BoingBoing.
UPDATE: from the non-profit, Fight for the Future via email:
Today was nuts, right?
Google launched a petition. Wikipedia voted to shut itself off. Senators’ websites went down just from the sheer surge of voters trying to write them. NYC and SF geeks had protests that packed city blocks.
You made history today: nothing like this has ever happened before. Tech companies and users teamed up. Tens of millions of people who make the internet what it is joined together to defend their freedoms. The free network defended itself. Whatever you call it, the bottom line is clear: from today forward, it will be much harder to mess up the internet.
The really crazy part? We might even win.
Approaching Monday’s crucial Senate vote there are now 35 Senators publicly opposing PIPA. Last week there were 5. And it just takes just 41 solid “no” votes to permanently stall PIPA (and SOPA) in the Senate. What seemed like miles away a few weeks ago is now within reach.
But don’t trust predictions. The forces behind SOPA & PIPA (mostly movie companies) can make small changes to these bills until they know they have the votes to pass. Members of Congress know SOPA & PIPA are unpopular, but they don’t understand why–so they’re easily duped by superficial changes. The Senate returns next week, and the next few days are critical. Here are two things to think about:
1. Plan on calling your Senator every day next week. Pick up the phone each morning and call your Senators’ offices, until they vote “no” on cloture. If your site participated today, consider running a “Call the Senate” link all next week.
2. Tomorrow, drop in at your Senators’ district offices. We don’t have a cool map widget to show you the offices nearest you (we’re too exhausted! any takers?). So do it the old fashioned way: use Google, or the phonebook to find the address, and just walk in, say you oppose PIPA, and urge the Senator to vote “no” on cloture. These drop-in visits make our spectacular online protests more tangible and credible.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
A Google Webmaster Help thread has about 60 posts from searchers and webmasters asking Google to join the SOPA protest by blacking out the Google search home page.
One searcher said:
Please, Google, blackout your site in conjunction with other interested parties (paypal, amazon, etc) to demonstrate the potential consequences of SOPA to the general public. You already know how important defeating, or at least getting time for discussion and revision to, SOPA is.
By blacking out your site, you will make many people angry. I, and many people like me, will help by explaining to anyone and everyone what is going on. Then we can help the general public understand what is at stake.
SOPA is draconian and backwards, if not entirely corrupt. SOPA is a treatment worse than the disease. SOPA sells out our civil liberties to protect so called intellectual property but cannot indeed protect that property. SOPA is a step too far in a misguided direction. SOPA has not been given the time it deserves to be discussed and created on behalf of the people. SOPA is being swept past us by moneyed interests in hopes that we won't notice.
Holding a blackout in conjunction with other internet services that have become integral to the daily way of life will have an exponentially more profound effect.
Do it. I'll back you up.
It is a calculated risk. How much money can Google lose by doing this on a single day vs how much Google can lose if SOPA is implemented?
What I expect Google to do is darken their logo and place a link under the logo for users to learn more about the downsides of SOPA. I do not expect them to do a complete blackout of their site like others.
But should they?
Forum discussion at Google Webmaster Help.
Many sites are taking a stand with the SOPA movement by blacking out their web site for a 24 hour period on Wednesday, tomorrow.
Wikipedia is probably the most vocal one doing this, where they wrote:
The blackout is a protest against proposed legislation in the United States - the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the PROTECT IP Act (PIPA) in the U.S. Senate - that, if passed, would seriously damage the free and open Internet, including Wikipedia.
This will be the first time the English Wikipedia has ever staged a public protest of this nature, and itâs a decision that wasnât lightly made.
So you want to make a stand but don't want to lose your shirt by doing so? Google offers advice on how to blackout (turn off) your web site for a day without hurting your short-term and long-term rankings in the Google search results.
Pierre Far from Google posted the advice on his Google+ and John Mueller from Google posted them at Google Webmaster Help. Here it is and I suggest you follow them carefully if you are blacking out your web site for SOPA.
tl;dr: Use a 503 HTTP status code but read on for important details.
Sometimes webmasters want to take their site offline for a day or so, perhaps for server maintenance or as political protest. We're currently seeing some recommendations being made about how to do this that have a high chance of hurting how Google sees these websites and so we wanted to give you a quick how-to guide based on our current recommendations.
The most common scenario we're seeing webmasters talk about implementing is to replace the contents on all or some of their pages with an error message ("site offline") or a protest message. The following applies to this scenario (replacing the contents of your pages) and so please ask (details below) if you're thinking of doing something else.
1. The most important point: Webmasters should return a 503 HTTP header for all the URLs participating in the blackout(parts of a site or the whole site). This helps in two ways:
a. It tells us it's not the "real" content on the site and won't be indexed.
b. Because of (a), even if we see the same content (e.g. the "site offline" message) on all the URLs, it won't cause duplicate content issues.
2. Googlebot's crawling rate will drop when it sees a spike in 503 headers. This is unavoidable but as long as the blackout is only a transient event, it shouldn't cause any long-term problems and the crawl rate will recover fairly quickly to the pre-blackout rate. How fast depends on the site and it should be on the order of a few days.
3. Two important notes about robots.txt:
a. As Googlebot is currently configured, it will halt all crawling of the site if the site's robots.txt file returns a 503 status code for robots.txt. This crawling block will continue until Googlebot sees an acceptable status code for robots.txt fetches (currently 200 or 404). This is a built-in safety mechanism so that Googlebot doesn't end up crawling content it's usually blocked from reaching. So if you're blacking out only a portion of the site, be sure the robots.txt file's status code is not changed to a 503.
b. Some webmasters may be tempted to change the robots.txt file to have a "Disallow: /" in an attempt to block crawling during the blackout. Don't block Googlebot's crawling like this as this has a high chance of causing crawling issues for much longer than the few days expected for the crawl rate recovery.
4. Webmasters will see these errors in Webmaster Tools: it will report that we saw the blackout. Be sure to monitor the Crawl Errors section particularly closely for a couple of weeks after the blackout to ensure there aren't any unexpected lingering issues.
5. General advice: Keep it simple and don't change too many things, especially changes that take different times to take effect. Don't change the DNS settings. As mentioned above, don't change the robots.txt file contents. Also, don't alter the crawl rate setting in WMT. Keeping as many settings constant as possible before, during, and after the blackout will minimize the chances of something odd happening.
Forum discussion at Google+ and Google Webmaster Help.
comScore released their December search engine rankings report, showing Google increasing share a little while Yahoo dropping share a little.
Google Sites led the U.S. explicit core search market in December with 65.9 percent market share (up 0.5 percentage points), followed by Microsoft Sites with 15.1 percent (up 0.1 percentage points) and Yahoo! Sites with 14.5 percent. Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.6 percent.
The folks at WebmasterWorld are expecting Microsoft Bing to increase search share at a much larger rate in 2012. I am not too sure.
Forum discussion at WebmasterWorld.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Most SEOs and webmasters have experienced this on one of the sites they've worked on. Many call it the Google traffic tease, where you are doing okay and then Google sends you a ton of traffic for 3 or so days, then you go back to your normal traffic levels.
A WebmasterWorld thread has many webmasters talking about their Google tease experiences. One even posted a chart of the traffic increases and decreases over time, showing an almost double increase in Google traffic that went away soon after.
Here is the picture:
Tedster, Webmaster administrator, said:
A big but short-lived boost in traffic (real organic traffic) is also something that I see happen from time to time. Yes, it can feel like a tease. I don't know for sure, but it sometimes looks like Google is giving the site a test to see if their users respond well to it.
Have you experienced this recently?
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for image and carrot image.
A WebmasterWorld thread has discussion around which tools you should consider using to make the link building process easier in 2012.
With Yahoo Site Explorer dying int 2011, what other options do we have.
Here are the tools I pulled out of the WebmasterWorld thread:
Forum discussion at WebmasterWorld.
Today is 83rd birthday, and Google has a special logo for the day. Well, actually, it is the 83rd and one day birthday - but America celebrates today as Martin Luther King Day.
For the day, Google has this logo with the "I have a dream..." speech around it.
The design and artwork was from Faith Ringgold, an African American artist who is best know for her painted story quilts. She was born 81 years ago in Harlem, New York. You can learn more about the artist at Wikipedia and more about Martin Luther King, Jr. on Wikipedia.
Forum discussion at Google Blogoscoped Forums.
This Google News Help thread is a couple weeks old but I just spotted it today.
In short, Google News has a section for Ron Paul News and at the top, places a recent quote. Back then, the quote they pulled was extremely racist and misquoted.
It read, ""If you have ever been robbed by a black teenage male, you know how unbelievably fleet of foot they can be."
Here is a picture:
You and I know that Google pulls these quotes via an algorithm and this was not done maliciously by Google. We know sometimes algorithms aren't perfect and can pick up text that is not proper. This is one of those cases.
But to people who do not understand that, both as Ron Paul supporters and non-supporters, this can look really bad.
One person said in the Google News Help forum:
This was never spoken by Ron Paul, and should not be displaying Inaccurate and Misleading racist quote to Millions of Google users. Can anyone post a news article with "questionable content" and then have Google use it to deface an individual just because of one authors prejudice? Please remove this, it has been showing for days, I would hope Paul himself would take legal action against Google for something of this nature.
Forum discussion at Google News Help.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
This week, I do my video from a far off land named Israel. Can you guess who the picture is of behind me? In any event, I go through some of the new stuff with Google Search, Plus Your World Google update. I talk about how someone emailed a Googler asking for a link exchange - it didn't help improve that person's rankings. Google passes value of links in an iframe. Microsoft may soon make the adCenter console compatible with Macs. Microsoft banned adCenter accounts by accident. The Kindle Fire won't load Google AdSense ads. Google had two special logos this week, one for Nicolas Steno, the father of Geology and the other for Charles Addams of "The Addams Family." Finally, this Sunday is SMX Israel - we are sold out and looking forward to the awesome day! That was this week at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
There are often complaints in the forum that Google is not showing your title tags in the search results properly.
Yesterday, Google wrote a blog post named Better page titles in search results. Here, Pierre Far, explains why Google may pick a different title tag.
In a Google+ post he gives the short version:
For a more detailed walk through of this, see the Google Help document on this topic.
Forum discussion at Google+ & Google Webmaster Help.
Google announced that they have made several improvements to the search app for Android.
The changes include:
Forum discussion at Google+.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
That is a picture of Susan Moskwa, a Google Webmaster Trends Analyst, who works with the search quality team at Google.
Someone sent her an email requesting a link exchange. In fact, it is fairly common for Googlers, including top well-known Googlers like Matt Cutts, to receive link exchange requests via email.
Susan posted on Google+ the email she received and the response she sent back. Her response was, you and your site violated Google's guidelines and will be reported as such.
Link exchange email request:
Hi, my name is Mary. I came across your website, THEDAME.NET, and would like to propose a link exchange between your sites and [redacted].com. Did you know, exchanging links will generate more traffic to both of our sites. Best of all it's FREE; there is no cost or hidden fee. We simply ask for a link back from a page on your site. Simple enough, don't you think?
Here is Susan's response:
Seriously, Mary? You sent a link exchange request to a member of the Google search team, for a domain that isn't even hosted?? You didn't even look at the site, did you. MAJOR LINKSPAM FAIL. I'm reporting your site to Google for violating our Webmaster Guidelines.
Serious response!
John Mueller from Google said that he gets between 3-4 a week of these a week.
Forum discussion at Google+.
A Google Web Search Help thread has a disgruntled Google user complaining that his Google home page contains an image of a naked woman.
He said, "How do I remove this image from my google homepage. My kids are too minor to see this." He added the image was of "naked women."
The only way to get a custom background image on Google's home page is to manually add it. Unless there is a weird bug or even worse, malware going around doing this to people's computers.
But what I think that happened was that one of his kids did it or a kids friend. Someone is playing a game here.
Or it can be malware?
Forum discussion at Google Web Search Help.
Image credit to ShutterStock for shocked elderly people.
The BBC reports Google admitted to profiting from selling ads to scammers selling illegal and fake Olympics tickets for the summer 2012 Olympics.
The report says that Google "keeps any money it might make from companies advertising illegal services before such adverts are removed."
Google did remove the ads after the BBC reported them to Google. But that money stays in Google's pockets.
In short, the scammers pay Google to place the ads on the Google search results or Google content network. Google takes a per click fee on each ad click. Google then was notified the ads were a scam and removed them. Google is not returning that money back to the scammers.
The question is, should they?
Selling fake tickets to the Olympics is a criminal offense, but was Google selling them? If they were not, should they give money back to the criminals? It would be nice if they gave some of those funds to those who were scammed but honestly, I wouldn't expect that from them.
Forum discussion at WebmasterWorld.
Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.
We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.
Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word "Home" is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.
For more information about how you can write better titles and meta descriptions, and to learn more about the signals we use to generate alternative titles, we've recently updated the Help Center article on this topic. Also, we try to notify webmasters when we discover titles that can be improved on their websites through the HTML Suggestions feature in Webmaster Tools; you can find this feature in the Diagnostics section of the menu on the left hand side.
As always, if you have any questions or feedback, please tell us in the Webmaster Help Forum.
Posted by Pierre Far, Webmaster Trends Analyst
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
A new Google Maps / Google Places bug was reported at Google Places Help the other day.
It appears that owner responses to reviews on Google Maps show up fine for desktop users but not for iPhone, Android or smartphone users.
Here is a screen shot of this maps listing which clearly has a owner response to a review on the desktop version but it is completely missing from the mobile template version.
Vanessa from Google responded to the issue in the Google Places Help forum saying it is a bug and they will work on it. She said:
Hmmm interesting! I've sent this along to my team, looks like a bug.
Thanks for reporting this.
Forum discussion at Google Places Help.
Yesterday, Google announced one of the biggest changes to their search results, maybe ever.
The results, when logged in, will be extremely personalized with a high level of integration with Google+. Google described it as being "able to find your own stuff on the web, the people you know and things they've shared with you, as well as the people you donât know but might want to... all from one search box."
The three core and new features include:
This sparked a bit of a debate around various communities on the internet. Obviously the privacy community, the social community and of course, the webmaster/SEO community. I wanted to share some of the feedback from SEOs and webmasters in the forums.
Overall, they are worried, like they have been with Google's previous personalization attempts. The one good thing, as Danny Sullivan explained in his detailed write up on this release was that searchers now have a clear toggle on and off switch for personalized results - will they use it and will Google keep that toggle, remains to be seen.
Here are some of the Webmaster comments:
It is, on first appearance, a bit unsettling. I reserve judgment for now, because a lot of times my first reaction to any change is resistance and suspicion - and then over time I can appreciate it.
keep screwing with the sauce........
Yet another way of squeezing out the small publisher. Google now has an excuse to manipulate search results however they want for each individual user. If I've said it once I've said it a thousand times...Don't count on Google to continue to bring you new users forever.
Since the "your world" results can be toggled on and off, I'd think it won't make too big of an impact. But then again, I just finished typing "ostrich - meet sand" so maybe my mindset is affecting everything at the moment.
Then you have Twitter calling this a bad thing and Google defending themselves by saying "We are a bit surprised by Twitter's comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions"
Matt Cutts touches on how it is not just Google+ content shaping the results, but also Flickr and they want to add more, if the social networks allow.
Here is a video on it from Google:
In any event, there is a tremendous amount of discussion and coverage on this at Techmeme.
Forum discussion at WebmasterWorld, Cre8asite Forums, Google Web Search Help, Google on Google+ and Matt Cutts on Google+.
Today, Google is celebrating the 374th birthday of the founder of modern geology, Nicolas Steno with a special logo.
As you can see, the logo looks like exploration of the ocean to the earth and its inhabitants. It is a great symbolism of Nicolas Steno work.
Nicolas Steno was born on January 11, 1638 in Denmark and died on December 5, 1686 in Schwerin, Duchy of Mecklenburg-Schwerin.
He had a very interesting life, which you can read about on Wikipedia.
I personally like the Google logo, aka Doodle, very much. Kudos to the Google Doodle designer on this.
Forum discussion at Google Web Search Help and Google Blogoscoped Forums.
As you know, SMX Israel 2012 is this Sunday and part of the agenda is to have a Meet Tomer From Google.
Tomer Honen was at one of our early Israel shows and has returned this year as the official Google search quality representative to answer webmaster and SEO questions. Even better, he was born in Israel and speaks Hebrew fluently.
Want to ask him a question? Please add comment below with what you want me to ask him during the hour and 15 minute open Q&A panel. We will allow questions from the audience, but I want a bunch of seed questions prior to the session.
Please tell your friends to submit questions here or in the Google+ thread linked below.
Forum discussion at Google+.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Mac and iPad users are in luck - or will soon be in luck - if they want to work with Microsoft adCenter to advertise on Bing and Yahoo Search.
A Microsoft Advertising Help thread has Ricky Poole, an Microsoft adCenter Web Support Specialist, saying they are actively working on making the adCenter console compatible with macs and iPads.
If you read the complaints in the advertising forum, you will see the frustrated Mac users. Ricky from Microsoft said:
Thank you for your feedback. I also apologize for your frustration as I can understand you needing to be able to work on different platforms. The good news is we are working on this and will be fixing this. :-)
Please stay tunned to our blogs for further announcements.
This is the first time a Microsoft representative said they are actually working on this issue. I am not sure how soon we will have a Mac compatible adCenter console, but it is on their radar.
Forum discussion at Microsoft Advertising Help.
Did you know that your Google AdSense ads won't show up for Kindle Fire users? Don't you find that interesting? The Kindle Fire runs Google's Android OS but when you try to view AdSense ads with them, you won't get them.
A Google AdSense Help thread has reports from AdSense publishers and those advertising using AdSense that the ads do not render on the Kindle Fire.
I snapped a picture using my iPhone of the iPad next to the Kindle Fire and showed how the iPad loads the ads but not the Kindle Fire:
Chris from Google said in the thread:
Thanks for posting about this here. I will investigate and get back to you as soon as I can.
Forum discussion at Google AdSense Help.
SMX Israel is this Sunday and I need to give the hotel a final count of attendees tomorrow. To encourage the people who always 'wait until the last minute' to do things, especially like this, I have to increase the price of the ticket from $150 to $200 tomorrow.
If you plan on attending SMX Israel, then please register now over here.
Why now?
(1) Prices up to to $200. So you can save $50 by registering now.
(2) We have less than 70 seats left and likely will sell out, so register now.
If you have friends thinking about coming but are not sure, encourage them to make a yes/no decision today.
Once the price goes up, I will not be doing any "favors" for anyone.
Huge thanks to our sponsors: Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire, Responder.co.il, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.
The Inbal Hotel has done some huge network upgrades to make sure they can handle the bandwidth requirements of our 500+ attendees. Please thank them when you see them at the event. They are sponsoring the Wifi for free.
Again, one last request, register now.
The Bing Maps blog announced that they have revamped their algorithm for determining driving directions.
They went from the "Dijkstra" algorithm as their routing engine to a new one they named "Customizable Route Planning." The new algorithm is twice as fast in calculating driving directions - try it, it does seem incredibly snappy and also offers alternative routes, up to three.
Chris Pendleton from Microsoft said, "for any of our route calculations weâre now processing requests twice as fast as we ever have." "We exposed a feature in the API for alternate routes, so when youâd like to see additional options for the route you can request up to 3 routes in one request using the maxSolutions method,:" Chris added.
Forum discussion at WebmasterWorld.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
In July we asked if the Google Panda update was a rolling update? Meaning, did the algorithm update dynamically by itself without having Google hit a button to push out an update.
The answer was no - at least back then.
But it is expected that the Panda algorithm would one day be part of Google's rolling and continuously updating algorithm - working in almost real time, when possible.
At this point in time, I do not think Panda is a rolling update. But some are thinking it is.
A WebmasterWorld thread has some asking if it started to be a rolling update yet.
Tedster said partially:
I expect that eventually Panda will become more dynamic. Since it's now a third essential leg of the ranking algorithm (relevance+connectedness+quality) having it only update manually every few weeks or worse doesn't sound like a Google-style long term solution to me.
The only areas of the algo that update slowly, as far as I can see, are things like automated taxonomy generation and n-gram identification. Those areas do not need rolling updates because they are global characteristics of the entire web and those don't change in a fast sweeping fashion.
So what we're seeing in some cases are reports that new pages on a Pandalyzed website can sometimes rank well, even though established pages stay demoted. I'm not sure if that means a rolling update, or just a less oppressive application of the Panda score.
So what do you think? Are we rolling now? If not, partially? How soon?
Forum discussion at WebmasterWorld.
Michael Martinez posted a thread at High Rankings Forums basically confirming earlier reports that Google will see and pass value of a link within an iframe.
Michael said he ran his own independent test.
Michael said:
So I designed a simple two-stage test in December to see what would happen. The test is such that if the link passes anchor text in the first stage there is no need to try the second stage.
I embedded an iframed page on one of my older sites. It is well-indexed, has never been penalized, and has sufficient inbound links that I was confident it would be recrawled and re-indexed within a short period of time. It is also a low traffic site (it used to have more traffic a few years ago) so I felt it was probably a safe place to run a link test without attracting too much attention.
The iframed page only contains one in-body HTML element, a link pointing to HighRankings.com with the anchor text of "jill whalen says search engines crawl iframes". This was, until I ran my test, an expression that did not appear in Google's search results (when you wrap quotes around it).
I let the test be through the holidays and checked it today. The expression now appears in Google's search results.
He is extremely confident about his test that Google can crawl iFramed pages and follow the links within them.
Forum discussion at High Rankings Forums.
Image credit via ShutterStock for links and frames.
On Thursday there were some reports in the Microsoft Advertising Forum that advertisers were complaining they were not able to manage their accounts.
In short, they were banned from using Microsoft's adCenter product, which places search ads on Bing and Yahoo Search.
The reason they were banned was because their ads and sites were mistakenly labeled as serving up malware.
Ralph David, adCenter Community Team, said this was a mistake and they are working on fixing it. He did not specify how many accounts were effected, but he said:
We have identified an intermittent system error which has caused some accounts to be incorrectly flagged as 'Malware' and have been temporarily suspended. This issue has been escalated to our Technical Engineering Team with the highest priority in an effort to get your account up and running again as quickly as possible.
Please be aware that the Technical Engineering Team are in the US, so we may not have a resolution today. We do have support staff in the office on Saturday, so should anything come in from the Technical Engineering Team overnight, they will let you know in the morning.
As of now, I am not sure if it is fixed or not.
Forum discussion at Microsoft Advertising Forum.
Today would be the 100th birthday of Charles Addams, best well known for his The Addams Family characters.
He was born today, a 100 years ago Westfield, New Jersey and died at the age of 76 on September 29, 1988.
He was a cartoonist who created many of the characters of The Addams Family. That became a couple TV shows, movies, cartoons and even more. I personally remember growing up watching a couple versions of The Addams Family on TV.
Google today featured a special logo to remember his work and contributions to America.
To learn more about Charles Addams, see Wikipedia.
Forum discussion at Google Blogoscoped Forums.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
Happy 2012 everyone! This week we posted our January Google webmaster report, which sums up the past month of Google changes. Google was caught buying links for Chrome promotion, so they ended up penalizing themselves. Google posted their 30 most recent search quality changes. Google's CEO and co-founder, Larry Page was named CEO of the year. Meanwhile, Yahoo has a new CEO, Scott Thompson from PayPal. We also have the happy New Years logos. That was this past week at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
Google provided an update with the 30 or so most recent search quality updates.
They also added in the code names, when applicable, used internally at Google for each of these updates. They include words like concepts, leaf, simple, greencr, Megasitelinks, foby, baschi and many many more.
I tried to categorize the updates for you below:
Rankings:
Search Results:
Webmaster:
Backend:
Answers:
Forum discussion at Cre8asite Forums.
This happens with every Google update - when a site owner feels their site was downgraded in Google, they blame the most talked about and recent Google update. Heck, I even see people blame the Google Sandbox for their site ranking issues.
With Google Panda, this is no different. Every time there is a Google shuffle or a site drops in the Google search results, more often than not the webmaster will call it an issue with Google Panda.
A new WebmasterWorld thread has some folks claiming there was a Google Panda update recently while others say no.
Could have been, who knows. But now, whenever there is a Google shuffle of any kind - fingers point at Panda.
Who is to blame? Google? Me? You? We all are.
Who wins? No one really - it doesn't really help either way.
The best SEOs are able to analyze the site's issue, target a fix and get the site working well in Google - be it Panda or a Sandbox. :)
So don't just assume it is Panda - give yourself some credit and dig deeper.
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for cute Panda cartoon.
A Cre8asite Forum thread has a nice deep discussion around the use of black hat SEO techniques while being a so called "white hat."
The question at hand is can a white hat SEO use some black hat tactics and still call themselves a white hat SEO?
As the conversation went on, the discussion went into definitions, as you can imagine.
What is black hat? Is it hacking? Is it stealing? Is it just using automated tools? Is it buying links? Writing a ton of content that isn't quality?
At the same time, some say that learning from black hats make you a better white hat SEO. Moderator, iamlost, said they are "pushing the envelope" and you can learn from that. But is it the black hat who is "pushing the envelope" or just the savvy marketers? Some black hats don't do anything smart, but rather use brute force. While others think up new techniques that can often not be classified as black hat at all and thus maybe they aren't black hat.
As you can see, the discussion gets into many areas, as do most of these type of threads.
Forum discussion at Cre8asite Forum.
Image credit via ShutterStock for white/black hat.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads:
December is normally a slow month for Google updates and SEO discussions and this December was fairly slow. Google promised not to do any major Panda updates and for the most part, it seems they did not. Although, a few days ago, Google got in trouble buying links so they penalized themselves again.
That being said, currently there is some discussion about a possible Panda update that struck down on January 4th or 5th - but I am not seeing enough chatter on the topic, yet, to make an assumption on if it is real or not. But many folks feel that soon enough SEOs will stop talking about Panda and start talking about Google's next beast to hit the algorithm. Good assumption there, don't you think?
In any event, to read last month's Google webmaster report, click here.
Here are the more important Google webmaster related stories we covered this past month:
Forum discussion at WebmasterWorld.
A WebmasterWorld thread has a common SEO question. Should you have the same keyword phrase that you use on an internal page, placed also on the home page?
The example given in this case was:
Worse case scenario is that one of the two pages doesn't rank for the keyword. I guess the worse case is none of them rank, but if one ranks, you want the internal page to rank. If not, then more clicks are required by the consumer.
Best case scenario, you get those wonder indented results, which Google is doing less of these days.
Tedster replied to the concern in the thread saying:
I've definitely seen this kind of thing be a challenge for the internal page's ranking - especially if it is reinforced with internal anchor text on the home page pointing to the internal page.
In one case, I was working with a home page that used the title "[Business name] offers widget books, widget software and widget courses" - and the actual landing page for "widget software" didn't rank well until it accumulated a number of good backlinks. Until then, only the home page ranked.
Do you worry about these things?
Forum discussion at WebmasterWorld.
Image credit to ShutterStock for moving targets image.
Yahoo has announced their new CEO. The new CEO is Scott Thompson, the President of PayPal.
Thompson starts his new job at Yahoo on January 9th. He replaces the interim CEO, Tim Morse, who will go back to his position as the CFO. Tim stepped in when Yahoo fired Bartz, who replaced Jerry Yang in January 2009. Yang of course replaced Terry Semel in 2007.
I wonder if he will last more than a couple years. I hope so. I'd love to see him bring back Yahoo's investment in search but I doubt that will happen.
Here is the PR pitch:
Thompson served most recently as President of PayPal, a division of eBay, where he continued his established track record of growing businesses by driving customer engagement built on strong technology platforms. Under his leadership, PayPal solidified its lead as the global online payment service, expanding its user base from 50 million to more than 104 million active users in 190 countries worldwide, increasing the number of merchant partners to more than 8 million globally, and growing revenues from $1.8 billion to $4+ billion in 2011.
"Scott brings to Yahoo! a proven record of building on a solid foundation of existing assets and resources to reignite innovation and drive growth, precisely the formula we need at Yahoo!," said Roy Bostock, Chairman of the Yahoo! Board. "His deep understanding of online businesses combined with his team building and operational capabilities will restore the energy, focus, and momentum necessary to grow the core business and deliver increased value for our shareholders. The search committee and the entire Board concluded that he is the right leader to return the core business to a path of robust growth and industry-leading innovation."
"Yahoo! is an industry icon and I am very excited about the prospect of working with one of the great teams in the online world to deliver Yahoo!'s next era of success," Mr. Thompson said. "Yahoo! has a rich history and a solid foundation to build on, and its continued user engagement is one of the many reasons for my enthusiasm. With the ultimate goal of delivering the value our shareholders expect, my immediate focus will be on getting to know the entire team and hearing more from all Yahoo!s, working closely with the engineers and product teams, and diving deeply into our products and services to learn more about what our more than 700 million users find most engaging and useful. I will also be working directly with our region leaders and sales teams globally to get a clearer understanding of the needs of our advertisers and publishers. Clearly, speed is important but we will attack both the opportunity ahead and the competitive challenges with an appropriate balance of urgency and thoughtfulness. I cannot wait to get started."
Forum discussion at WebmasterWorld.
Google was caught buying links to promote Chrome - well, it wasn't directly Google, it was a third-party Google marketing company doing it without their knowledge.
Google has responded by:
(1) Dropping the ranking for Chrome for the keyword [browser] to well beyond page 7 or so.
(2) Dropping the PageRank of the Chrome landing page.
Is this enough? Take our poll below.
Matt Cutts responded on Google+ saying:
Sorry that it took me until now to comment on the situation that Danny wrote about at http://searchengineland.com/google-chrome-page-will-have-pagerank-reduced-due-to-sponsored-posts-106551 . Iâm in Central America this week and my ability to reach the internet hasn't been great.
Iâll give the short summary, then Iâll describe the webspam teamâs response. Google was trying to buy video ads about Chrome, and these sponsored posts were an inadvertent result of that. If you investigated the two dozen or so sponsored posts (as the webspam team immediately did), the posts typically showed a Google Chrome video but didnât actually link to Google Chrome. We double-checked, and the video players werenât flowing PageRank to Google either.
However, we did find one sponsored post that linked to www.google.com/chrome in a way that flowed PageRank. Even though the intent of the campaign was to get people to watch videos--not link to Google--and even though we only found a single sponsored post that actually linked to Googleâs Chrome page and passed PageRank, thatâs still a violation of our quality guidelines, which you can find at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#3 .
In response, the webspam team has taken manual action to demote www.google.com/chrome for at least 60 days. After that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would. During the 60 days, the PageRank of www.google.com/chrome will also be lowered to reflect the fact that we also wonât trust outgoing links from that page.
Now, please vote:
Are You Satisfied With Google's Response On Chrome?
In a WebmasterWorld thread, one user said, "Really they probably had no choice with the FTC on their back."
Forum discussion at WebmasterWorld & Google+.
I've been seeing more and more reports from around the search space of searchers now seeing the new Google top bar. This began rolling out back in November but not everyone has it yet, including myself.
A WebmasterWorld thread has some users saying they are now seeing it.
Here is what it looks like if you do not see it yet:
So if you start to see it soon, don't be surprised - more and more users are getting this new design, which is over a month old now.
Forum discussion at WebmasterWorld.