Kevin Kelly on maximizing the opportunity of others…
In every aspect of your business (and personal life) try to allow others to build their success around your own success. If you run a hotel, what can you do to permit others–airlines, luggage retailers, tour guides–to be part of your network? Rather than viewing their dependency on your success as a form of parasitism, or worse, as a rip-off, understand this tight coupling as sustenance. You want to entice others to create services centered around the customer attention you have won, or to supply add-ons to your product, or even, if it is a new-fangled idea, to create legal imitations. This is a counter-intuitive stance at first, but it plays right into the logic of the net. A small piece of an expanding pie is the biggest piece of all. Software is especially primed to work this way…
Via New Rules for the New Economy.