Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Google
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Official Google Webmaster Central Blog (325 unread)
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Emily Chang (347 unread)
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Search Engine Roundtable
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Daily Search Forum Recap: December 15, 2009
Posted: December 15th, 2009, 10:00pm CET by rustybrick
Tags: Search Forum Recap
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Announcing SMX SphinnCon Israel 2010: March 7, 2010
Posted: December 15th, 2009, 4:00pm CET by rustybrick
Tags: SphinnCon Israel 2010
Search Marketing Expo's SphinnCon is coming back to Jerusalem, Israel on March 7, 2010. The premier networking event is being hosted by Barry Schwartz, Search Engine Land's News Editor at the Jerusalem College of Technology, a premier sponsor the event. To learn more about the event, visit searchmarketingexpo.com/sphinncon.
Make sure to register quickly over at searchmarketingexpo.com/sphinncon before it is sold out. The last time we held this event, it was sold out several weeks in advance. You won't want to miss out on jammed packed half day of sessions on SEO, PPC, Web Analytics, Social Media and much more. With both global and local experts in search marketing, including representatives from Google, Search Engine Land and other well-known companies - there is nothing like this event anywhere.
SphinnCon is an intimate and 1-day event. Conference tickets are priced at only $50 per attendee, but it is limited to only 200 attendees. So make sure to register quickly, before all the seats are taken.
The low price is only made possible from our gracious sponsors, including the Jerusalem College of Technology. I must thank the Jerusalem College of Technology for providing the venue, video equipment, and so much more. "The Jerusalem College of Technology is proud to once again host this important event. I believe that the institution is a natural home for this type of activity as it has long been at the forefront of both the high-tech world and technological management," said Dr. Avi Kay, Chair of the Department of Technological Management and Marketing.
Our current speaker list includes both global and local experts, such as Barry Schwartz, President of RustyBrick, a Google representative from Google Israel and the webmaster team, Vanessa Fox, Author of Marketing in the Age of Google, Ophir Cohen, CEO, Compucall Web Marketing, Branko Rihtman, SEO & R&D Specialist at WhiteWeb, Gilad Sasson, Director of Search & Online Marketing at Nekuda, Eli Feldblum, Founder & CTO at RankAbove and many others.
Our current sponsors include the Jerusalem College of Technology, Compucall Web Marketing and Answers.com. If you are interested in sponsoring please visit searchmarketingexpo.com/sphinncon for more information.
Want to speak? Again visit searchmarketingexpo.com/sphinncon.
I urge you to register as soon as possible before all the seats are taken. Register at searchmarketingexpo.com/sphinncon by clicking on the "Ready to Register? CLICK HERE" icon at the top right. You will be taken to the MeetUp website and asked to register and pay over there.
Don't miss out, register today at searchmarketingexpo.com/sphinncon.
Event Quick Details:
Date: Sunday, March 7, 2009
Time: 11:30am to 6pm
Venue: Jerusalem College of Technology
Location: 21 HaVaad Haleumi St, Givat Mordechai, Jerusalem
Cost: $50
Max Attendance: 200 people -
Google Doodle Remembers L. L. Zamenhof, Inventor of Esperanto
Posted: December 15th, 2009, 2:42pm CET by rustybrick
Tags: Other Google Topics
If you visit Google today, you will see a special logo that celebrates L. L. Zamenhof's 150th birthday. Zamenhof was born on December 15, 1859 and died on April 14, 1917. He is known as the inventor of Esperanto, a constructed language designed for international communication.
Here is Google's special Doodle for his birthday:
Google has a special page just searching for this language at google.com/intl/eo.
Zamenhof was Jewish and died in Warsaw, Poland. You can read his full bio at Wikipedia.
With almost all Google Doodles, there are always complaints. We have two Google Web Search Help threads. One is thanking Google for commemorating L. L. Zamenhof life, while the other is upset Google picked L. L. Zamenhof over the ratification of the U.S. Bill of Rights, which happened on December 15, 1791 (218 years ago).
Forum discussion at Google Web Search Help.
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Google Does URL Shortening: goo.gl
Posted: December 15th, 2009, 2:30pm CET by rustybrick
Tags: Other Google Topics
The big Google shock from last night was that they are launching a URL shortener using goo.gl. Currently, it only works by using the Google Toolbar or within FeedBurner. You cannot simply create a short URL by going to goo.gl, you need to do so via the Google Toolbar or FeedBurner.
Why is Google doing this? They want to make it easier to share within the Toolbar and FeedBurner. Why not use Bit.ly or Tiny URL? Google said they have an infrastructure that they trust is stable, secure and speedy.
I see why SEOs are a bit skeptical. But flip it around. SEOs have been recommending that we build our own URL shorteners ourselves. Heck, I did for RustyBrick, for example we use rb.tc, so rb.tc/barry goes to www.rustybrick.com/barry.
Google hasn't yet opened it up for use outside of the Toolbar or FeedBurner, but trust me, it will be used plenty that way and shared tremendously. Google said, "if the service proves useful, we may eventually make it available for a wider audience in the future." So, how long do you give it? A month, two?
Many just feel bad for the url shortening services out there.
Forum discussion at WebmasterWorld & DigitalPoint Forums.
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Upcoming AdWords API v2009 Hack Days in San Francisco & New York
Posted: December 15th, 2009, 2:22pm CET by rustybrick
Tags: Google AdWords
Developers who code for the AdWords API do not want to miss the upcoming AdWords API v2009 Hack Days. There is one in San Francisco on January 7, 2010 and on in New York on January 14, 2010. The event is free and runs most the day, plus you get a free Google lunch. Keep in mind, the event is only for developers.
Eric Koleda from the Google AdWords API Team extended the invite in the AdWords API Forum. Eric said:
Have you been putting off migrating to v2009? Not sure where to start? Been way too busy? Well it's time to jump start your v2009 development with some in-person help from Google. Join us in Mountain View or New York for a full day of non-stop v2009 hacking.
To keep things interesting throughout the day, we'll do some coding demos of the cool things you can do with v2009 that weren't possible in v13, like asynchronous calls, dynamic ad parameters, and more. Non-engineers beware! This is a developer-only event, and there will be no content or activities for attendees who don't plan to write code.
Space is limited, and signups are on a first come, first serve basis. We ask that you limit attendees to two people per company. If you are based in Europe please don't register yet, as a similar EMEA event is in the works and will be announced shortly.
More information and the signup form are available here: [sites.google.com]
Event Details include:
Dates: San Francisco - January 7th or New York - January 14th
Time: 10am until 5pm
Locations: 345 Spear St, San Francisco, CA 94105 or 75 9th Ave, New York, NY 10011
Topics: Migrating a sample application to v2009, Using AdParameters to bring your text ads to life, Asynchronous Jobs: massive changes made fast and easy, Effective local advertising with Local Ad Extensions, And more!Sign up over here.
Forum discussion at AdWords API Forum.
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Google To Build Phone
Posted: December 15th, 2009, 2:17pm CET by rustybrick
Tags: Other Google Topics
If you are living under a rock, you might not have heard this yet, but then why would you be reading this site? The buzz over the weekend was that Google confirmed they will be building and distributing a real Google phone. Right now, Google has Android which is the Operating System for many of the "Google phones" currently out there. But the hardware is developed by someone else.
It appears that Google is designing their own device on the hardware level. Which, I guess, would compete directly with the iPhone - which is what is currently happening with the HTC, Droid and comparable devices.
Anyway, that is all I have to say about this. You can read the news stories on Techmeme and then join the forum discussions.
Forum discussion at WebmasterWorld and DigitalPoint Forums.