Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: March 16, 2010
Posted: March 16th, 2010, 10:00pm CET by rustybrick
Tags: Search Forum Recap
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SES NY 2010 Live Blogging Schedule
Posted: March 16th, 2010, 4:03pm CET by rustybrick
Tags: Search Engine Strategies 2010 New
SES New York is a week from today and we will be providing live blogging coverage of the event - yet again. Every year I say I will retire from doing it, but then I continue to do it. Heh.
In any event, I always enlist a great team of volunteer bloggers to help me with the coverage. The volunteers include:
- Sheara Goldenthal of Promediacorp
- Brian Ussery of Beussery.com
- Annie Cushing of Find and Convert
- Avi Wilensky of Promediacorp
- Marty Weintraub of aimClear
- Chris Boggs of Rosetta
- & Myself, Barry Schwartz
Here is our coverage schedule, which will be done in real time, as we type. Note, there can be multiple bloggers in the same session and the schedule is subject to change last minute.
Tuesday, March 23 - Day 1
10:45-11:45am
Digital Asset Optimization covered by Sheara Goldenthal
Search: Where to Next? covered by Barry Schwartz & Brian Ussery
How to Become a Link Magnet covered by Annie Cushing
12:45-1:45pm
Post Mortem: Banned Site Forensics covered by Sheara Goldenthal & Barry Schwartz
Achieving Success with Improved Ads Quality covered by Annie Cushing
SEO Performance Marketing: Paid Search is Accountable So Why Not SEO? covered by Brian Ussery
Managing a Global SEO Campaign covered by Avi Wilensky
3:30-4:30pm
Pushing Content via XML, RSS & Site Maps covered by Sheara Goldenthal
Meaningful SEO Metrics: Going Beyond the Numbers covered by Avi Wilensky
10 Things To Supercharge Your SEM Campaigns in 2010 covered by Annie Cushing
From Real- Time Search to Dynamic Discovery covered by Barry Schwartz & Marty Weintraub
4:45-5:45pm
Getting the Most out of AdWords Features & Tools covered by Annie Cushing
Search & the Integrated Marketing Mix covered by Chris Boggs
Augmented Reality: It's a Brave New World covered by Barry SchwartzWednesday, March 24 - Day 2
9:00-10:00am
Keynote - Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google covered by Annie Cushing & Brian Ussery
10:30-11:45am
Introduction to Information Retrieval on the Web covered by Barry Schwartz & Brian Ussery
Social and Search: Integrating Social Media and Search to Drive the Brand covered by Annie Cushing
12:45-1:45pm
Keynote Panel - Video: The Next Digital Marketing Frontier covered by Barry Schwartz
2:15-3:30pm
Paid Search Super Tools covered by Marty Weintraub
News Search Optimization covered by Sheara Goldenthal
Stretching Your Marketing Dollars: The Upside of Search covered by Brian Ussery
Automating Twitter covered by Barry Schwartz & Avi Wilensky
3:45-4:45pm
SEO 101 covered by Brian Ussery
Selling Search to the C-Suite covered by Chris Boggs
Link Building - Methods and Risks covered by Barry Schwartz
Behavioral Analytics and Search Data-Driven Marketing covered by Sheara Goldenthal & Annie Cushing
5:00-6:00pm
SEO Super Tools covered by Avi Wilensky & Marty Weintraub
Advanced B2B Search Marketing covered by Annie Cushing
Where Search and Social Media Collide: Real-Time Search and Twitter covered by Chris Boggs
Thursday, March 25 - Day 3
9:00-10:00am
Keynote - Yusuf Mehdi, Senior VP of the Online Audience Business, Bing covered by Barry Schwartz
10:30-11:45am
Social Media 101 covered by Brian Ussery
PPC or SEO? The Ultimate Search Marketing Battle covered by Barry Schwartz
Ad Networks & Exchanges: How the Search O/S is Changing the Display Game covered by Annie Cushing
12:45-2:00pm
The Business Value of Social Media covered by Barry Schwartz
Advanced Paid Search Tactics covered by Annie Cushing
Enterprise Level SEO covered by Sheara Goldenthal & Avi Wilensky
2:15-3:30pm
Spotlight on Fashion: Blogging for Style covered by Sheara Goldenthal
Ads in a Quality Score World covered by Annie Cushing
Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
4:00-5:15pm
Search, PR and the Social Butterfly covered by Avi Wilensky
Conversion Ninja Toolbox covered by Annie CushingLisa and Susan are also live blogging and they do an excellent job. See you next week!
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Why The SEO Industry Is Special
Posted: March 16th, 2010, 3:04pm CET by rustybrick
Tags: Search Engine Industry News
I have been part of the SEO industry for a pretty long time now. The thing is, I really don't offer SEO services, but yet, I still write about the industry, cover the news and go to the industry gatherings. The question I am asked about this is why? Why bother if you don't sell SEO?
I always come back to the industry and how special it is. There is something about the people in the industry. The giving nature of the industry. The excitement of the technical aspects of the industry. I personally get a great deal of satisfaction covering the industry that I don't think I would get in other industries.
I want to point to one example of why the industry is so special. Yesterday I covered this at Search Engine Land under the title Meet The 25-Year-Old Who Saved “SEO” From Being Trademarked.
In summary, some guy wanted to trademark the term SEO about two years ago. I blogged about it, made a big fuss but then forgot about it. I assumed, wrongly, that it would never go through. But there are several people in the industry that did more than assume, they fought against it legally.
SEOmoz, Jonathan Hochman, ArteWorks.biz and Rhea Drysdale all spent time and money fighting the guy. Ultimately, some failed and some dropped out, but Rhea and Jonathan stuck with the case. Jonathan's case failed but Rhea's actually won and the trademark application was refused - this time.Rhea and the others did this to protect the industry. They did not ask for money or for compassion, they just did what they felt was right. SEMPO and other organizations that are here to protect the industry didn't do it - it was Rhea and a few others.
Jonathan spent $10,000 of his own money and Rhea spent over $17,000 of her own money. She didn't even want me to get people to donate to her for her expenses. We (the Search Engine Land team) conned her into it and she gave us her PayPal address, which is rhea_drysdale@yahoo.com (please donate something).
How the industry responded was amazing. In less than 12 hours, Rhea told me she collected $14,000. She will split much of it with Jonathan. It still doesn't reach the total of $27,000 in legal costs, but I think it will get there. Only 80 people donated at my last count, so there are many of you holding out. Give $5, $100, $1,000 - whatever you can.
Why is the SEO industry so special?
(1) We protect ourselves without asking for anything in return.
(2) We come together when it is the right thing to do.I am proud to be part of such an industry, and industry with people like Rhea and Jonathan and those that support them.
Forum discussion at Sphinn.