Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: June 21, 2010
Posted: June 21st, 2010, 11:00pm CEST by rustybrick
Tags: Search Forum Recap
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Publishers Giving Microsoft pubCenter Second Chance
Posted: June 21st, 2010, 4:02pm CEST by rustybrick
Tags: MSN ContentAds
Now that Yahoo Publisher Network is done, where do publishers go when their earnings with Google AdSense falter? Well, if they are lucky enough to get into the Microsoft's Content Ads, aka PubCenter then they can use that as an alternative.
In fact, one publisher did so and is reporting at WebmasterWorld that he has been impressed with the earnings with PubCenter ads in the past few weeks. He said:
This last drop in adsense revenue pushed me to try Microsoft ads again and I am happy to report, it is paying what adsense paid before the drop (more on some days)!
I thought this may be temporary, but it's been a few weeks now and I'm impressed. The targeting is way better than it used to be and I can't tell you how good it feels to know there is another option that works.
Not everyone agrees and still says the targeting is off and the income is bad. Here is a sample ad to see how good or bad the targeting is, in live:
Are you liking Microsoft PubCenter or sticking with Google AdSense?
Forum discussion at WebmasterWorld
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Google Warns Against NOSCRIPT Element
Posted: June 21st, 2010, 3:51pm CEST by rustybrick
Tags: Google Optimization
The NOSCRIPT element is often used to provide users that have browsers that don't read JavaScript and alternative method of accessing the web site. I actually used it on my old web site when the home page was very JavaScript dependent.
Today, I saw a thread where Google warned against using the NOSCRIPT tag.
Googler, JohnMu, said in a thread, "the problems with noscript is that it's been abused quite a bit by spammers, so search engines might treat it with some suspicion." In fact, in 2006 Brett Tabke said links in noscript tags didn't pass PageRank.
JohnMu actually offered it as an alternative for one webmaster, saying, "I imagine the use of a noscript element in the way you are using it might be a fairly safe compromise." But then went on to say that search engines are suspicious when it is used. Let me quote John fully:
Failing that, I imagine the use of a noscript element in the way you are using it might be a fairly safe compromise. One of the problems with noscript is - as others have mentioned - that it's been abused quite a bit by spammers, so search engines might treat it with some suspicion. So if this is really important content, then I wouldn't rely on all search engines treating your noscript elements in the same way as normal, visible, static content on your pages. If this is "just" for comments, then that might be worth considering regardless, especially if the alternatives are much more complicated.
So be careful when using this and try everything you can do avoid it.
Forum discussion at Google Webmaster Help.
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Bing Logo Now On Facebook Search Results
Posted: June 21st, 2010, 3:43pm CEST by rustybrick
Tags: Microsoft MSN Search
4 months ago Microsoft made a deal with Facebook to power some of their search results.
Today, if you do a search on Facebook, the web results are powered by Bing and more importantly, carry the Bing logo.
The Bing logo is only shown on the "web results" section of the Facebook results. But this is a major thing for Microsoft, showing their Bing logo on Facebook. It also gives Microsoft insight into the types of queries happening behind Facebook's Google blockade, which is invaluable.
Forum discussion at WebmasterWorld.
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31 Character Google AdWords Titles
Posted: June 21st, 2010, 3:21pm CEST by rustybrick
Tags: Google AdWords
Google allows up to 25 characters in an AdWords title.
Over time, we have seen maybe 26 characters or maybe 27, but I have never really seen over 30, that is, until this weekend.
A search for property for sale in richmond returns some ads that have really long titles. Here is one that has a 31 character title length.
Yes, that is 6 characters over the 25 character limit requirement.
Forum discussion at DigitalPoint Forums.
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Summer Solstice Google Logo: First Day of Summer 2010 From Search Engines
Posted: June 21st, 2010, 3:04pm CEST by rustybrick
Tags: Search Engine Industry News
Today is the first day of Summer, also known as Summer Solstice which happens today, June 21st. Some of the search engines have logos for the day, but Google has 4 different logos for the day.
If you go to Google.com and click on the logo, it shows you a new logo, 4 times, until you end up on a search result for [summer solstice]. Here are the four Google Doodles for Summer in order:
Yahoo has two logos, one animated and one static:
Sogou:
DogPile:
Search Engine Roundtable:
And on Google Germany Google has a logo for Jean-Paul Sartre's 105th birthday. Jean-Paul Sartre is a famous atheist writer, playwright with many well known books and plays. Here is his Doodle:
It is also the first day of Winter in other locations, such as listed on Google Argentina and they have 4 logos:
Thanks Websonic!
Forum discussion at Google Web Search Help, Search Engine Roundtable Forums and Google Blogoscoped Forums.