Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: July 23, 2010
Posted: July 23rd, 2010, 11:00pm CEST by rustybrick
Tags: Search Forum Recap
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Google, Yahoo & Microsoft Report Earnings (GOOG, YHOO, MSFT)
Posted: July 23rd, 2010, 3:52pm CEST by rustybrick
Tags: Search Engine Industry News
Google (GOOG), Yahoo (YHOO) and Microsoft (MSFT) all reported earnings this week. Overall, I think the only company that truly impress analysts and wall street was Microsoft. Let me quickly share the financial statements with you and forum discussion.
Google's announcement highlights as I see it:
- Revenue up 24% to $6.82 billion.
- Paid clicks decreased approximately 3% from the previous quarter.
- Cost per click increased approximately 2% from previous quarter.
- Net income was up a bit, cash is up and head counts are up.
Forum discussion at WebmasterWorld.
Yahoo's PDF release as I see it:
- Revenue up slightly
- Income up a lot
- It is hard to get PPC and CPC data from this report
Forum discussion at WebmasterWorld.
Microsoft's announcement as I see it:
- Revenue at $16.04 billion, up 22%
- Operating and net income both up about 50%, $5.93 billion and $4.52 billion, respectively.
- Online advertising revenue increased $79 million or 19% to $494 million
- Specific PPC and CPC data is hard to find
Forum discussion at WebmasterWorld.
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Link Building Tip: Salvage Links by 404s & More
Posted: July 23rd, 2010, 3:45pm CEST by rustybrick
Tags: Link Building
A WebmasterWorld thread has two moderators offering some basic tips on how to garner more links for your web site.
The easiest method is to find links you already have but might not be counting.
Buckworks from the forum suggested using Google Webmaster Tools, going to the "Not Found" report in crawl errors and making sure to 301 redirect those URLs to the relevant URLs that currently exist on your site.Yes, this is a basic SEO tip, not just for link building but for overall good SEO practice. We know it only takes a couple weeks for a 301 to pass the link juice from the old URL to the new. But we also know there is a minor dampening factor for 301ed link juice.
The moderator of the WebmasterWorld link building forum, martinibuster, also suggested that you look for links to pages that don't really link anywhere. Pages such like PDF files, Word documents, and other non-HTML pages and suggest the linker link to the HTML page instead.
There are tons of tips like this, so make sure to join the thread and chime in.
Forum discussion at WebmasterWorld.
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Minor Google PageRank Update : July 2010
Posted: July 23rd, 2010, 3:39pm CEST by rustybrick
Tags: Google PageRankSERP Updates
We had two PageRank updates in June of this year already. However, this latest Toolbar PageRank update seems to be relatively minor and impacts only a small percentage of web sites out there.
Starting on June 20th or June 21st, some people began reporting seeing their PageRank change in the Google Toolbar.
We have threads at DigitalPoint Forums and several at Google Webmaster Help.
This is minor, most people were not impacted. It may be one of those PageRank penalty cycles where sites are hit for buying or selling links. But again, it is a minor update and not noticed by most.
Forum discussion at DigitalPoint Forums and Google Webmaster Help.
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Google's Alphonse Mucha & P.S. Krøyer Logos & Hot Dog Day
Posted: July 23rd, 2010, 3:28pm CEST by rustybrick
Tags: Search Engine Industry News
If you visit Google Germany today, you should see a logo for P.S. Krøyer. P.S. was born 159 years ago on July 23, 1851 and died in November of 1909. He was a well-known Norwegian-Danish painter and the most liked Skagen Painters. Here is that Doodle:
Tomorrow, if you visit Google Czech Republic you should see a Doodle for Alphonse Mucha. Alphonse Mucha was born a 150 years ago and was a well-known Czech Art Nouveau painter and decorative artist. He was best known for his art of women. Here is that Doodle, discovered TOMHTML two days early:
Finally, today is national Hot Dog day, so we have a theme for that here:
Forum discussion at Search Engine Roundtable Forums, Google Blogoscoped Forums.