Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Feeds
5033 items (4508 unread) in 3 feeds
Google
(305 unread)
-
Official Google Webmaster Central Blog (305 unread)
SEO
(4203 unread)
-
Emily Chang (334 unread)
-
Search Engine Roundtable
(3869 unread)
Search Engine Roundtable (7 unread)
-
Daily Search Forum Recap: August 10, 2010
Posted: August 10th, 2010, 11:00pm CEST by rustybrick
Tags: Search Forum Recap
-
SES San Francisco 2010 Live Blog Coverage Schedule
Posted: August 10th, 2010, 9:41pm CEST by rustybrick
Tags: Search Engine Strategies 2010 San
Search Engine Strategies San Francisco 2010, the first SES SFO (formerly known as SES San Jose), is next week. We will be providing live blog coverage of the event on Tuesday, August 17th through Thursday August 19th.Not only is SES at a new location, it seems like the logo and branding may have changed as well. The new logo is on the top right of this post.
Old Logo:
Live blogging SES San Francisco are veterans Keri Morgret of MyNextCustomer, Ben Pfeiffer & Shanon Woodruff of RankSmart and myself. I wanted to thank the volunteers before the conference, they will be helping out hundreds of SEOs who can't attend.
Here is out SES San Francisco 2010 Live Coverage Schedule:
Tuesday, August 17 - Day 1
9:30-10:45am
Opening Keynote - Jeffrey Hayzlett, Celebrity CMO Former Kodak CMO covered by Barry Schwartz
11:30-12:30pm
How Large Advertisers are Accelerating their SEO with Social Media covered by Shanon Woodruff & Keri Morgret
Search: Where to Next? covered by Ben Pfeiffer
1:30-2:30pm
Digital Asset Optimization covered by Barry Schwartz
Meaningful SEO Metrics: Going Beyond the Numbers covered by Keri Morgret & Ben Pfeiffer
Introduction to Information Retrieval on the Web covered by Shanon Woodruff
3:00-4:00pm
Link Building Basics covered by Ben Pfeiffer
Content Marketing Optimization covered by Shanon Woodruff & Barry Schwartz
Deep Dive Into Analytics covered by Keri Morgret
4:15-5:15pm
Developing Great Content covered by Shanon Woodruff
Introduction to Remarketing covered by Ben Pfeiffer & Keri MorgretWednesday, August 18 - Day 2
9:30-10:30am
Keynote - BJ Fogg Author, Persuasive Technology covered by Keri Morgret & Barry Schwartz
11:00-12:00pm
News Search Optimization covered by Shanon Woodruff
Bringing SEO In-House: The Pros and Cons covered by Ben Pfeiffer
Crossing the Digital Divide: The Leap From Search to Display covered by Keri Morgret
1:00-2:00pm
It's All About the User: Search Insights for Your Site covered by Barry Schwartz
Search, PR & the Social Butterfly covered by Shanon Woodruff, Ben Pfeiffer& Keri Morgret
2:30-3:30pm
Real-Time Storytelling covered by Shanon Woodruff
Link Building in August of 2010 with Jim Boykin covered by Ben Pfeiffer
Competitive Research covered by Keri Morgret
3:45-4:45pm
Ad Innovations @ SES SF covered by Ben Pfeiffer
B2B Search Marketing Tips covered by Keri Morgret
Twitternation & Automation covered by Shanon Woodruff & Barry Schwartz
5:00-6:00pm
How to Become a Link Magnet covered by Ben Pfeiffer & Barry Schwartz
Beyond the Click: What Shoppers Need Now covered by Shanon Woodruff
Thursday, August 19 - Day 3
9:30-10:30am
Keynote - Tim Ash, Author, CEO, SiteTuners.com covered by Keri Morgret & Barry Schwartz
10:45-11:45am
PPC or SEO? The Ultimate Search Marketing Battle covered by Shanon Woodruff & Ben Pfeiffer
Enterprise Level SEO covered by Barry Schwartz
12:00-1:00pm
Social Media 101 covered by Shanon Woodruff
Duplicate Content & Multiple Site Issues covered by Ben Pfeiffer
Search Marketing Toolbox covered by Keri Morgret
2:00-3:00pm
Social & the Marketing Mix covered by Shanon Woodruff
Ads in a Quality Score World covered by Keri Morgret
3:15-4:15pm
Killer Facebook Marketing: Do's and Don'ts covered by Ben Pfeiffer & Keri Morgret
4:45-5:45pm
Advanced Paid Search Tactics covered by Keri MorgretThat is our live blogging schedule - it is subject to change last minute.
-
Google Updates AdSense Layouts
Posted: August 10th, 2010, 3:30pm CEST by rustybrick
Tags: Google AdSense
It has been a while since we have seen an update to the Google AdSense unit layouts. But today that has changed, Google announced new layouts are coming to the leaderboard, medium and large rectangles units. Here is a picture of the change:
The changes include:
- Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
- Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
- Font size changes on some units
Did you notice any changes on your sites? Good or bad?
Forum discussion at WebmasterWorld.
-
Google Images Redesign Doubles Schools Bandwidth Bill
Posted: August 10th, 2010, 3:23pm CEST by rustybrick
Tags: Google Search Engine
A few weeks ago, Google launched a redesigned Google Images that lets searchers discover more images faster. There were complaints from Webmasters and some from searchers who don't like change.
Today, I spotted a very interesting complaint via Google Web Search Help. The complaint comes from a school in New Zealand with 1,200 students. Their Google Image Search data usage has more than doubled their weekly bandwidth fees.
The school administrator said, a typical week of bandwidth consumption at the school is about 17GB. Since the Google Image Search redesign, their bandwidth consumption has been 39GB! That is a 130% increase in bandwidth usage and that increases cause and responsiveness of the rest of the network.
Interesting complaint, don't you think?
Forum discussion at Google Web Search Help.
-
Police Raid Google South Korea Over Wireless Data Collection
Posted: August 10th, 2010, 3:15pm CEST by rustybrick
Tags: Other Google Topics
Remember how Google got themselves in trouble over storing data collected via those Street View cars?
Well, there are reports via places like the New York Times and BBC that South Korean police raided Google and took files, hard drives and documents.
The police say, "we will investigate Google Korea officials and scrutinize the data we confiscated today." We intend to find out what kinds of data they have collected and how much. We will try to retrieve all the original data illegally collected and stored through domestic Wi-Fi networks from the Google headquarters."
Forum discussion at Google Blogoscoped Forums.
-
Why Google Reader May Be Slow
Posted: August 10th, 2010, 3:08pm CEST by rustybrick
Tags: Other Google Topics
Roger from the Google Reader team has been replying to people about why Google Reader may take several hours to show updates from their blogs or web sites.
A Google Reader Help thread shows Roger giving two excuses for a slow Google Reader update. They include:
(1) A site with "few subscribers."
(2) A site using Google's FeedBurner.
The "few subscribers" excuse means that Google rather spend their resources crawling larger subscribed feeds more often than feeds with fewer subscribers. That makes a 100% sense. But site's that use Google's FeedBurner, a feed management tool, owned by Google, which so many sites use, would slow down Google Reader? Technically it makes sense, but practically, it sounds silly.
Let me quote Roger:
Sometimes Reader doesn't crawl blogs with few subscribers right away - if you only have a few subscribers, this could be the case. If you have more subscribers, are you by chance using Feedburner? Sometimes Feedburner doesn't update with your original feed's content right away, and thus Reader cannot detect new content until it is updated in Feedburner.
Most sites I subscribe to are visibile in Google Reader within minutes. Some takes a couple hours, but most are within minutes - including this one.
Forum discussion at Google Reader Help.
-
Searching For Apples? Good Luck!
Posted: August 10th, 2010, 3:00pm CEST by rustybrick
Tags: Google Search Engine
A WebmasterWorld thread has issues with a search in Google for [apples]. The searcher uses this as an example to say that Google's search results are simply "horrible" and "getting worse."
What do you expect when you search for [apples]? Do you expect Apple computers or Apple the fruit? Here is his marked up screen shot that make the Google results even look worse:
Now, if you compare that to Bing's [apples], you get very different results. Apple computers is only one result and in the middle of the page. Yahoo isn't great but that will change.
Clearly this is one example of many searches. Tedster said:
That's an example of the Google "intention engine" misfiring. It's ignoring the "s" for 8/10 results, and that's not very smart at all.
Forum discussion at WebmasterWorld.