Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Yesterday, Yahoo announced a very cool new search keyword tool named Yahoo Clues. I did a pretty detailed write up on it at Search Engine Land, so I will try not to repeat much of that here.
In short, this is a keyword tool that shows you data for only the most popular queries. Yahoo said the tool is also updated about every hour. The tool shows you demographic data, such as gender and age, income levels, geographic location and related keywords.
The somewhat unique part of this tool is the "search flow." It shows you the most likely preview query and next query on Yahoo after searching for that term. So for those iPhone normally search for these searches prior to search for iPhone:
And this is what they search for next:
The chain here is important.
For more on how this works, see the help documents and the video below.
Forum discussion at Sphinn and WebmasterWorld.
One of the main issues Google has, especially with fresh news content, is figuring out where the first story or original story came from. Often you will see hundreds of different news agencies writing about the same news story, non citing where they got the news from. They all want to be known as the best, most accurate and breaking source of the news.
Google News announced a new set of meta tags that allow publishers to tell the truth. They want publishers to use the tag to either admit they are not the original source or lie and say they are the original source.
(1) syndication-source meta tag: Use this code <meta name="syndication-source" content="http://www.publisherX.com/wire_story_1.html"> when you want to say if Publisher X syndicates stories to Publisher Y.
(2) original-source meta tag: Use this code to say you are the original source: <meta name="original-source" content="http://www.example.com/burglary_at_watergate.html">
Google admitted they are "experimenting" with this and will see where it takes them.
Personally, I'd be shocked if it was used write by the main stream media.
Forum discussion at Google News Help & WebmasterWorld.
I'll probably never use it, but Google Voice for iPhone may have been one of the most anticipated iPhone apps ever. Apple has finally approved the native iOS app to run on iPhones in the United States.
You can download it for free in iTunes.
The features include:
Forum discussion at Google Mobile Help and Google Blogoscoped Forums.
Earlier this month, Google released Instant Previews. On the whole, I think most people like them, but there are many people who don't like them. There is no good way to turn off instant previews without turning off Google Instant.
Until now that is.
ArpitNext created a script for Firefox and Chrome that disables the Instant Previews from showing up on your Google search results.
So if you hate them and you use Firefox or Chrome, install it.
I monitor the forums and I see tons and tons of upset searchers over the instant previews. Again, I think for the most part, people are happy with it. But if you are not, you can not remove them.
Forum discussion at Google Blogoscoped Forums.
A couple weeks ago, Google changed the name of sponsored links to ads as the search ads label. I personally did not think it would have an immediate or long term impact on the click through rates on the ads.
But the Search Agents blog published a study showing click through rate is up since the change. Honestly, I am very skeptical of the data and it seems they are also.
They looked at over 80 million impressions and 1.5 million clicks between October 28 – November 10. Maybe that is the issue? This feature didn't really go live until November 5th I believe.
Either way - Search Agent promised to keep looking at the data to see if it had an impact. Not that it is all that easy to isolate the "ads" label as a variable from other Google tests or features that go live every now and then.
Here are their current findings based on what I posted above:
Forum discussion at Sphinn.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
There are many searchers complaining that the Google Phonebook is not working. A Google Web Search Help thread has some of those complaints.
It does appear to have changed the way it works. Just recently, Vanessa Fox wrote an article named Removing Your Personal Information From Google. In that article, she had a link to a Google Phonebook result for her own name, which showed several Vanessa Fox results, with addresses and phone numbers. Now, if I click on that search result, I don't see any results.
Now, there is nothing.
The thing is, if I knew the specific zip code that person lived in, I can still get phone book results. For example, [vanessa fox, 54661] returns this result:
But a simple search for Phonebook results as done in the past, seemed to have stopped showing phone numbers.
Forum discussion at Google Web Search Help.
Update: Google's JohnMu commented below that the phonebook operator was officially removed today. A Googler posted about this on his personal blog explaining.
Things change, and Google has dropped the phonebook: and rphonebook: operators for finding phone numbers (rphonebook: was for "residential phonebook" and focused on home phones). As you can imagine, this was an endless source of hassles for people (who were surprised to see themselves searchable on Google) and for Google (who had to constantly deal with all of the takedown requests and outraged letters from folks who thought they were unlisted).
Last night, Google announced Google Hotpot. Google Hotpot is a local recommendations engine powered by you and your friends.
Here is a picture:
The concept is simple, you and your friends rate stuff and when you search for local items on Google Places (Hotspot) you will be recommended places based on you and your friends likes and dislikes.
Vanessa Fox has one of the best write ups on this at Search Engine Land. I'll quote her conclusion:
On its own, Hotpot isn't necessarily that different than what's available elsewhere (such as on Urban Spoon, Yelp, and Facebook). But as part of a larger social and local combination (the pieces of which Google mostly has already), it could be very compelling. Particularly if Google partnered with someone like Foursquare, Google could vastly improve their personalization by not just what you search for, but by what you actually like. We'll have to watch and see if they can fulfill on this promise.
Forum discussion at WebmasterWorld.
Benjamin Edelman latest study named Hard-Coding Bias in Google "Algorithmic" Search Results tries to prove how Google hard codes their own links into the first results.
I will be honest, I have a serious problem with this "evidence." Edelman is known to be a solo watchdog on Google, but at the same time, he is extremely thorough and smart.
First let me give you his summary but take 5 minutes to read his evidence yourself:
I present categories of searches for which available evidence indicates Google has "hard-coded" its own links to appear at the top of algorithmic search results, and I offer a methodology for detecting certain kinds of tampering by comparing Google results for similar searches. I compare Google's hard-coded results with Google's public statements and promises, including a dozen denials but at least one admission. I tabulate affected search terms and examine other mechanisms also granting favored placement to Google's ancillary services. I conclude by analyzing the impact of Google's tampering on users and competition, and by proposing principles to block Google's bias.
The thing is, do you consider the one box results to be algorithmic? Personally, I am not sure. They are not Google's organic results. They are content databases, structured data, Google owns or licenses, to give searchers quick answers. Bing does it, Ask.com does it, Yahoo does it - everyone does it. Those are placed on the top, only when Google or the other search engines think the searcher is looking for an immediate answer.
You can argue the content isn't great and there may be better organic, algorithmic results - that is fine. I just don't see those one box results as algorithmic and thus I don't consider them to be hard coded algorithmic results.
Of course, whenever Google does come out with a new one box. Be it for weather, stock info, medical info or airline data - those sites that rank well for those types of terms do feel slighted. Yes, Google is pushing down their algorithmic results to place their paid, structured content above it. Is that fair? I don't know. But is Google hand coding their algorithmic results? It is a matter of definition and I think not.
Take my poll:
Is Google Unethically Hard Coding Results?online survey
Forum discussion at WebmasterWorld.
The holiday season is here, I have already began buying Chanukah gifts. Google introduced new features for the upcoming holiday shopping season.
They include:
(1) Local Inventory: If you search for a specific product, Google may show you if it is in stock at local stores on Google.com or Google Product Search. Merchants need to submit local inventory in their feeds for it to work, and if they do, it should show up. I tested it out and it seemed to work well.
(2) Popular Products & Aisles: These two new features are being added to Google Product Search. "Popular products" shows you what other users are viewing online, and "aisles" helps you refine your search based on product-specific subcategories. When a shopper searches for "camera lens," for example, we'll show her some popular lenses, as well as offer the option to filter her searches by relevant criteria like "maximum aperture."
(3) Google Shopper for Android: Google Shopper was updated to include search filters like "price" and "brand" to help shoppers easily find the right product. Here is a video of what it does:
Forum discussion at WebmasterWorld& Google Merchant Center Help.
Everyone was expecting Facebook to announce a new email service to compete with Gmail, Yahoo Mail, Hotmail and others. Facebook made a point to say they are not producing a Gmail killer, but if their new service kills email, well - that is okay. But they are 100% not launching a Gmail killer. ;-)
If you missed the news, you can read the announcement here. In short, Facebook wants to place all your methods of communication in a single thread. So if you text message your sister, then email, then Facebook her and so on - all that communication is stored in a single thread on Facebook.com.
Here is how Facebook put it:
Today I'm excited to announce the next evolution of Messages. You decide how you want to talk to your friends: via SMS, chat, email or Messages. They will receive your message through whatever medium or device is convenient for them, and you can both have a conversation in real time. You shouldn't have to remember who prefers IM over email or worry about which technology to use. Simply choose their name and type a message. We are also providing an @facebook.com email address to every person on Facebook who wants one. Now people can share with friends over email, whether they're on Facebook or not. To be clear, Messages is not email. There are no subject lines, no cc, no bcc, and you can send a message by hitting the Enter key. We modeled it more closely to chat and reduced the number of things you need to do to send a message. We wanted to make this more like a conversation.
It is neat, but I saw a lot of feedback on Twitter as Facebook was announcing it. As some of you know, I really am not a fan of Facebook as a user. Maybe because I set it up wrong, but I personally barely use it. I know most people spend much of their day on Facebook, so I know how valuable it is.
Here is one Tweet, from Vanessa Fox, I want to highlight:
.bbpBox4239294440931328 {background:url(http://s.twimg.com/a/1288742912/images/themes/theme1/bg.png) #ffffff;padding:20px;} p.bbpTweet{background:#fff;padding:10px 12px 10px 12px;margin:0;min-height:48px;color:#000;font-size:18px !important;line-height:22px;-moz-border-radius:5px;-webkit-border-radius:5px} p.bbpTweet span.metadata{display:block;width:100%;clear:both;margin-top:8px;padding-top:12px;height:40px;border-top:1px solid #fff;border-top:1px solid #e6e6e6} p.bbpTweet span.metadata span.author{line-height:19px} p.bbpTweet span.metadata span.author img{float:left;margin:0 7px 0 0px;width:38px;height:38px} p.bbpTweet a:hover{text-decoration:underline}p.bbpTweet span.timestamp{font-size:12px;display:block}
Don't most people mostly use email for business purposes? Do we really need that communication to be more personal and immediate?less than a minute ago via BrizzlyVanessa Fox
vanessafox
But you really cannot deny the power in this. Unified messaging is nothing new. But Facebook has the power to make it work beyond everyone's wildest dreams.
What do you think?
Forum discussion at WebmasterWorld and Search Engine Watch Forums.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A week ago, we reported that more Google Map Reviews went missing. Google actually said, for some there is a bug but for many others, they likely won't return due to Google taking a "stronger stance against spam and other forms of abuse."
As of this weekend, some have been reporting their reviews are back.
We have two threads at Google Places Help with comments from local businesses.
One said:
As of yesterday afternoon the 10 missing reviews have returned. They went missing sometime early on Monday, 11/8 and I noticed that they had returned as of late yesterday afternoon, 11/10.
Googler, Cecelia replied to a thread saying:
Glad to know that many of the reviews have been restored. For those of you who are still having trouble responding, please know that I'm looking into this.
Thanks for the updates and examples.
With any step up in spam prevention, some non spam items will be hit. So feel free to let Google know so they can review them manually.
Forum discussion at Google Places Help.
Ronald from the Google Merchant Center team posted on a new error some merchants might see. The post is at the Google Merchant Center Help forum.
The new error is named "offer too big" and can occur when your feed has an "unusually high number of characters" that are not relevant to the product in the feed. Ronald explained:
In the last few days, some of you may have noticed a new error message in your data feed details page called "offer too big." This error message is for items which have unusually high number of characters and may contain javascript code, HTML, etc instead of relevant text. To resolve this issue, please remove the unnecessary text from your items and include only relevant information in the values of the attributes.
So if you get this error, you can fix it by dropping out any excess HTML or code from your feeds.
Forum discussion at Google Merchant Center Help.
This week at the Search Engine Roundtable, I covered the news that Google has released the year long beta for all AdSense publishers to test out. Google Instant Previews officially launched and I had some suggestions for Google Webmaster Tools in regards to that. Google changes the search ads label from "sponsored links" to "ads." They also test eleven ads at the top. The Microsoft adCenter bug might mean you have been banned due to quality issues. Business.com's directory is going offline. Yahoo is cutting jobs and Ask.com officially closed their search division, cutting 130 people. PubCon was this week and I shared our coverage and my favorite session. In Google Logos / Doodles this week we have Robert Louis Stevenson of the Treasure Island, the Veteran's Day logos from Google, Bing and Ask and Google's X-Ray logo. That was this past week at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. You can also watch this live and ask questions during the show, typically Friday mornings around 9:30 (EST) at seroundtable.com/live, follow @rustybrick to be notified when we air. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I complain about Google, Bing and other companies a lot here. But it has been a while since I offered some suggestions.
This morning I tweeted that I would expect to see a new feature in Google Webmaster Tools to manage the new Page Previews in the Google results. I base these suggestions off of seeing a lot of questions, concerns and complaints in the forums.
Suggestions for Instant Previews in Google Webmaster Tools:
(1) Re-Fetch Preview Request: A way to request new screen shots of your page previews. Honestly, it really doesn't have to work, just a placebo thing, like we have with elevator close door buttons and walk light buttons.
(2) Remove Preview: A way to tell Google you don't want your page preview to show up via Google Webmaster Tools. Yes, you can do this via the nosnippet tag, but why not add it in Webmaster Tools like you have for removing Sitelinks.
(3) Preview Impressions: Show in the stats section, how many people see your Instant Preview. You can plot it against the impressions and clicks, to see if people are looking at your page preview but not clicking.
Those are my ideas. I also posted them in the forum.
Forum discussion at Google Webmaster Help.
Have you ever seen the referral URL in Google's search results contain "untrusted_dlcp" in it? A WebmasterWorld thread has one member asking about it.
He said he spotted it when searching for the Google SEO Guide, which is a PDF. The URL looks like this:
static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf
I bolded the untrusted_dlcp part.
DLCP can have several definitions according to the Free Dictionary. They include:
I guess we can rule out most of these and maybe pick either Data Link Change Proposal or Distributed Least Congested Path.
The key word here is then the "untrusted" part?
Moderator goodroi felt one should not "be too concerned about that directory structure name." Tedster thinks it has more of a "meaning "unverified" content, rather than "suspect"."
Forum discussion at WebmasterWorld.
Tomorrow, November 13th, is 160th birthday of Robert Louis Stevenson. Robert Louis Stevenson is well known for writing Treasure Island, an adventure novel. The Google logo, which is now available on Google Australia depicts that well.
Robert Louis Stevenson was born in Edinburgh, Scotland and died at the age of 44 on December 3, 1894 in Vailima, Samoa. His most notable works include Treasure Island, A Child's Garden of Verses, Kidnapped, Strange Case of Dr. Jekyll and Mr. Hyde.
For more information about him, please see Wikipedia.
What do you think of this Google logo?
Forum discussion at Google Blogoscoped Forums.
There are few things that really upset me at the level of hearing about friends with health issues. People losing their jobs really bothers me. Being a boss that is in the position of having to let employees go is not fun. Thankfully I have never had to do it for financial reasons. But it doesn't make it any easier.
Hearing of family, friends or colleagues losing their jobs really affects me.
Maybe that is why I take the downfall of Ask.com and Yahoo Search so hard. I know tons of people at Ask who have lost their jobs over the years, many have joined other companies but not all. And this week, 130 more lost their jobs. Very upsetting to me.
Yahoo has had tremendous layoffs as well. Some have moved to Microsoft but not all. Now there is new news that another 10-20% are losing their jobs in the near future. This is very upsetting.
I understand that the company as a whole has to survive so that 100% of the employees don't lose their jobs. But it doesn't make it any easier to see family, friends and colleagues lose their jobs.
The search industry is a special place for me. I hate it when good people in this industry are out of work.
Forum discussion at WebmasterWorld.
Like they did in the US and some other countries, Google Maps is moving away from relying on third party data providers for their map data. Google wants control over the data to make changes as they see fit.
Google announced they have now done so in 10 countries. Those new countries include Australia, Austria, Belgium, Denmark, Liechtenstein, Netherlands, New Zealand, Norway, South Africa and Switzerland.
Brian B. a Google Maps representative announced it also in the Google Maps Forum. He said, "Along with new map data, users can report any errors in these locations using the Report a Problem link in the lower right-hand corner of the map. This will help us make sure we have the most up to date maps available!"
It is all about Google being able to update errors faster and I guess not paying third parties for this data.
Forum discussion at Google Maps Forum.
There are few high quality directories out there, one of them being Business.com. Well, there will be one less soon. The owners of Business.com announced they are closing it down.
Dex One Corporation today announced it is realigning its interactive operations and will fully integrate Business.com into Dex One. As a result, the company plans to phase out the standalone, national business-to-business sales and marketing operation and focus exclusively on the Dex One business.
Of course, some link builders are upset.
But many know the future of good ranking doesn't rely on a link from Business.com. It doesn't hurt but how much can it truly help?
Yahoo has been closing directories as well. So what is the future for web directories?
Forum discussion at WebmasterWorld and HighRankings Forums.
Update: @RossHudgens received an email from Business.com saying the directory will remain open. They told him, "Both the Business.com Directory inclusion and Pay Per Click Program will be continuing to run as normal on the Business.com website."
I always enjoy the people, content and time I have at the PubCon Las Vegas show and this year was no different. Thanks to Brett and the PubCon team for having us - it was a great show!
I wanted to thank Brian Ussery of Search Discovery (@beussery) and Steve Krull of BeFoundOnline for helping me with the live blog coverage. The participation and appreciation we received from the industry was overwhelming - so thank you all for reading! But a huge thanks to Brian and Steve for the extremely tiring process of live blogging the sessions.
Here is a recap of our live blog coverage:
Day One:
Day Two:
Day Three:
Below is live coverage of the Content Marketing Optimization from the PubCon 2010 conference.
This coverage is provided by Steve Krull of BeFoundOnline.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Content Marketing Optimization
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Below is live coverage of the Online Brand Management Strategies from the PubCon 2010 conference.
This coverage is provided by Steve Krull of BeFoundOnline.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Online Brand Management Strategies
Below is live coverage of the Linkfluence: Buying Links With Maximum Juice and Minimum Risk from the PubCon 2010 conference.
This coverage is provided by Barry Schwartz of RustyBrick.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Linkfluence: Buying Links With Maximum Juice and Minimum Risk
Below is live coverage of the Monetizing Twitter & Other Social Media Channels from the PubCon 2010 conference.
This coverage is provided by Steve Krull of BeFoundOnline.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Monetizing Twitter & Other Social Media Channels
Below is live coverage of the Morning Keynote by Tim Mayer from the PubCon 2010 conference.
This coverage is provided by Steve Krull of BeFoundOnline & Barry Schwartz of RustyBrick.
We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.
Today is Veteran's Day in the United States and some of the search engines have logos up for the special day. We have logos from Google, Bing, Ask all have special logos for the day - but not Yahoo. Yahoo didn't have a logo either the previous years.
It is also Armistice Day in the UK and Google has a red poppy icon and Ask also has lots of red poppies on their UK site, as does Bing.
Veteran's Day Logos 2010:
Google:
Bing:
Ask.com:
Search Engine Roundtable:
Armistice Day 2010:
Google:
Bing:
Ask.com:
I should add that there is a ton of complaints about Google now having a Marine Corps Birthday logo yesterday on their 235th birthday. You can see some of the many threads on that over at the Google Web Search Help forums and Google Webmaster Help forums.
For the past year's Veteran's Day logos, see our 2009, 2008, 2007 and 2004 logos. We missed a couple years, as you can see.
Forum discussion at Google Blogoscoped Forums, Google Web Search Help.
A Google Maps user asked in a Google Maps Help thread, why does the University of California San Diego Google Maps listing show in Chinese characters?
Here is a link to the map result and here is a picture:
So Googler Dave responded saying:
Why yes, that's strange. I'll investigate internally. Thanks for reporting it. By the way in the future you can also report problems by clicking the "Report a problem" link in the lower-right corner of the map.
Truth be told, someone gave the university that title. If you look at its place page, you will see the title is 聖地牙哥加州大學 . So that is what Google is using. Here is a picture:
Either the university has to claim the business and rename it or someone needs to click on the "Edit this place" link on the place page.
Forum discussion at Google Maps Help.
One of the most common questions I see from searchers and SEOs is why the total results figure on Google's search results is wrong or off. If you do a search at Google, Google will show you "about x results" at the top. Here is a picture:
This figure should not be trusted.
Danny Sullivan recently posted a comprehensive article on this named Why Google Can't Count Results Properly. In there, he highlights a comment from Google's Matt Cutts where he explains why less may mean more. Let me quote:
As to why the query [A B -C] can return more estimated results than [A B], that’s easy to explain. The query [A B -C] causes us to go deeper through our posting lists looking for matches, which can lead to more accurate (and larger) results estimates. Other things can cause us to go deeper in finding matches, such as clicking deeper in search results. Results estimates can also vary based on which data centers or indices your query hits, as well as what language you’re searching in.
I have never seen this explanation before, but now it is becoming popular.
I spotted a Google Web Search Help thread where a different Googler used a similar explanation.
Gideon Wald a product manager at Google Search said:
I'm not at liberty to discuss many aspects of Google's search algorithm (nor am I personally familiar with most of them!), but I can say that a common source of this type of discrepancy is that some kinds of searches cause us to look further within our index than other types of searches. Typically, this tends to happen when the user issues a query that imposes some sort of specificity or structure over and above simple keyword matching (e.g., using the "-" operator to explicitly exclude words). In such cases, we do a deeper scan of our index, since these queries, being more complex, often have fewer results. I can't say for certain, but I might guess that quoting your search terms is one choice that triggers a deeper search.
The more specific or detailed the query, the deeper Google will reach and thus it might show more.
Very interesting.
But I am not sure how this answers the site command issue. I basic site command is a pretty deep natured query, but it isn't all that accurate. I guess adding keywords to the site command always can provide a deeper search. But both are fairly deep in nature.
Forum discussion at Google Web Search Help.
Nicaragua Raids Costa Rica, Blames Google Maps by Matt McGee at Search Engine Land reported a some what comical but yet serious matter blamed on Google.
In short, the commander of the Nicaraguan military used Google Maps as proof that he can move his troops to the San Juan Lake, which technically is not in his country. Reports say that the troops took down the Costa Rican flag and raising the Nicaraguan flag.
I believe the military is still there and the Costa Rica government is not at ease.
Yes, to me this is a bit funny but in all reality, who knows what this can lead to.
A Google Maps Help thread has one very upset person saying:
It is incredible that thanks to Google there is a big conflict between Costa Rica and Nicaragua. Your negligence has gone beyond any expectation, at least have the decency to correct it.
Pretty crazy!
Forum discussion at Google Maps Help.
SEOmoz did their SEO industry survey this year and received over 10,000 responses. I strongly recommend you skim the report, if you are in the industry. The responses can be found at SEOmoz.
Here are some data points I personally found interesting, but there is a lot more data here:
For the full results, click here.
Forum discussion at Sphinn.
There is a complaint at the Google Webmaster Help forums from a Flickr user who said he removed an image from Flickr and went through the URL removal process but the image still shows up in the Google search results.
Now this is not uncommon but the response from Google's JohnMu was interesting.
John from Google said:
It does look like Flickr's handling of removed images leaves a bit to be desired in that regard...
Thanks for passing the URL on, squibble. I'll forward it to the team here.
Got that? To me that implies that when Flickr removes an image, it doesn't return the proper status code. So I decided to test it.
I uploaded an image to this URL on Flickr and then deleted it. Flickr returns a page that reads, "The photo you were looking for has been deleted." But if you check the server code, it does not return a proper 404, page not found code, as it should. Instead it returns a code of 200 OK, which means the page is still there. Since that is the case, it confuses Google's spiders and indexer thinking the image was not removed. So speed removals are slowed and it can take longer for the images to be removed from Google.
Forum discussion at Google Webmaster Help.
A WebmasterWorld thread has several Google AdSense publishers complaining that the Ad Review Center is polluted with ads to be reviewed that are totally off target to the web site they are wanting to be placed on.
One publisher said:
I decided to post this now that it's been four days and nothing has changed. When I check my ad reveiew center for targeted ads, I'm getting 12 or more new advertisers UNRELATED to my website (teeth whitening, spa treatments, etc.), each day. I'm spending a lot of time checking and blocking these ads from showing. Is anyone else seeing this since Nov. 1, or is it my issue?
There are several publishers posting "me too" style replies.
Personally, I don't manually approve ads, I should, but I am lazy. So I took a look at what was automatically approved by Google on my blogs and I saw an ad for the Cocaine Cowboys show or something. No idea what it is, but I doubt it is related to most of my blog posts - it may be, who knows but just found it to stand out from the crowd.
Some are even reporting that these ads lead to "non-existen domain and broken links in placement ads."
You having issues? There is a large help section for the ad review center at Google.
Forum discussion at WebmasterWorld.
I have no strong feelings of Google Instant. I think it works well for many people and if they don't like it, they can turn it off. Personally, I don't mind it - even as an advanced searcher.
But yesterday, when Google announced Instant was now available on iPhones (iOS) and Android 2.2 devices, I had to take a look. What I discovered was that, at least on an iPhone, it is a waste of time and not a time saver.
The whole point of Google Instant is to show results instantly based on what you are typing or what you are about to type. The issue with Google Instant on an iPhone is that there is not enough screen real estate to show you the search results as you type.
For example, here is a screen shot of Google Instant in portait mode on my iPhone. You can barely see a piece of the ad:
If you turn your device in landscape mode, forget about seeing even a piece of the search results.
So what is the point of instant results on an iPhone when you can't see them?
Yea, Google let's you easily turn it off, which is what I did. But what's the point? Am I missing it?
I will say, it does look better on an Android device, especially the ones with the larger screens. Here is a video:
Forum discussion at Google Blogoscopd Forums and more coverage at Techmeme.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
A couple days ago, Google announced on several blogs that they released a new module for the Apache HTTP Server called mod_pagespeed.
It should do what the name says, speed up your pages. Google said:
We're starting with more than 15 on-the-fly optimizations that address various aspects of web performance, including optimizing caching, minimizing client-server round trips and minimizing payload size. We've seen mod_pagespeed reduce page load times by up to 50% (an average across a rough sample of sites we tried) -- in other words, essentially speeding up websites by about 2x, and sometimes even faster.
My team tested it but we have not yet activated it or made a decision if we will.
We all know how obsessed Google is with speed and how it may play a small part in the Google ranking algorithm. But at the same time, there are some concerns.
A WebmasterWorldthread has some of those concerns:
Great stuff provided it does what it promises, my only concern is about installing any thing coming from big bro on my servers. We'd better check sources before installing.
Also, the mod does a fair amount of page code 'rewriting', something once considered absolutely not okay when browser-based because of the high likelihood it messed up your original code -- alignments changed, ditto font and image sizes, etc.
On the flip side:
I see no reason that this would send anything back to Google. Google have never lied about what Chrome does - and you can turn it off.
So, will you use it? Take my poll:
Will You Use Google's mod_pagespeed?Market Research
Forum discussion at WebmasterWorld.
As we do every month, we summarize an ongoing WebmasterWorld thread specifically designed to track Google changes. We also provide links to the most interesting Google SEO related topics we covered in the past month. You can find last month's report over here.
Here are some of the points from the WebmasterWorld thread:
Tedster mentioned the "holiday shopping" algorithm, implying Google knows people are now in buy mode for the holiday season and maybe Google's algorithm is a bit more product/shopping sensitive these days?
Anyway, here is a break down of the topics we covered in the past month.
Google Algo/Ranking Related:
Google User Interface Related:
Google Webmaster Tools Related:
Forum discussion at WebmasterWorld.
A WebmasterWorld thread has a short discussion around a basic but solid link building tip. Basically the strategy is to find third-party web sites that link out to sites, but those links are simply linking to pages that no longer exist. Then politely email the site owner informing them of the broken link and suggest that you know of a resource that can replace the broken link.
The tip here is credited to Martinibuster, posted by wheel. I should note, Martinibuster has given this tip for almost as long as I have known him. But let me quote Wheel's interpretation of it:
Here's what I'm doing over the next month.
1) I'm going looking in the really old 2000 era directories specific to my niche.
2) I'm going to run Xenu link sleuth on the directories to find broken links (again, these will be links to sites in my niche). i.e. I'll build a list of defunct sites in my niche.
3) I'm going to find sites that link TOO those defunct sites, i.e. busted links on other sites.
4) I'm going link begging. Basically saying "hey, you got a busted link. And while you're fixing your web page, howzabout hookin' me up?'.
Worth a shot and you are doing the web a favor. :)
Forum discussion at WebmasterWorld.
A Google Maps Help has one Seattle mass transit commuter asking why the transit directions are not a 100% correct. In short, the routes Google plots for some transit directions do not follow the actual routes used by that transit agency. Instead, Google will plot a straight line, and not go along the streets.
You can see an example of this by clicking here - notice the route is basically a straight line across the map. Of course, this may change if you read this article months later, but for now, this is how it works.
Google's Dave explained why this may happen. Dave said:
Currently, we rely on the transit agency to provide us with information on the route. Although transit agencies can provide us with the exact shape of their routes, not all agencies do so. So we interpolate between stops, which we think is better than showing nothing.
That makes sense but obviously it might not be too clear to those using the transit directions. So Dave added, "I'll look into whether we can do something to provide a better experience on our end."
Forum discussion at Google Maps Help.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
If you login to your Google Webmaster Tools account, you may be prompted to add more sites to your account.
When I logged in this morning, I saw:
You have more sites!
You're also a verified owner of these sites. Would you like to add them to your Webmaster Tools account?
This was followed by a list of domains and then two buttons:
Here is a picture:
I should note that many of these were the non-www equivalent of sites I have already added to my Google Webmaster Tools sites list. It is best practice to add both the www and non www.
Forum discussion at WebmasterWorld.
In May 2009, Google discontinued their call tracking phone numbers, which was supposed to be used for Google Audio Ads, but often used by search AdWords advertisers instead.
Now, Google is bringing them back and naming them "AdWords Call Metrics." Greg Sterling has a great write up on it, and he explains that although calls are free now, Google may begin to start charging for them, maybe as a CPC basis.
Here is a picture of the ads now live:
Here is a video demo:
Here is a screen shot of the ad set up in the AdWords console:
Forum discussion at DigitalPoint Forums.
Rich Snippets must be working out for Google, they continue to expand the use of the feature. In short, rich snippets let webmasters markup their HTML and content to give Google a bit more meta data so Google can enhance the snippets to displayed in the Google search results.
Google has now enabled rich snippets for shopping sites. Google said:
In time for the holiday season, we now support rich snippets for shopping (e-commerce) sites! As many of you know, rich snippets are search results that have been enhanced using structured data from your web pages. Our new format shows price, availability, and product reviews on pages offering a product for sale.
Here is an example of a rich snippet used for a shopping site in the Google search results:
How does it work? Well, you can read the help document on this which explains you have two options.
Option 1: Provide a Merchant Center feed.
Option 2: Add markup to your site.
Forum discussion at WebmasterWorld.
I'll be honest, I really thought virtually all Google AdSense publishers were part of the new AdSense interface, known as V3. They have been beta testing it for over a year now and I personally have been using it for a year or so now.
A year of beta testing a beta? Yea, Google is known for keeping things in beta - but they do deliver the beta to everyone sooner than a year. Meaning, they may be known for keeping the beta label on products, but it doesn't typically shy them away from releasing the beta to more and more people. A year long beta push, to me, seems long.
In any event, there are tons of threads from Google AdSense publishers on the AdSense beta console. Like I said, I have screen shots from a year ago, and yea - they have slightly changed. Some threads are at Google Blogoscoped Forums, Google AdSense Help, and WebmasterWorld.
The main questions I have seen are what is the "coverage" metric and the "RPM" metric. A thread specifically about the coverage metric has Googler Guillaume explaining that:
This is a good question. Unfortunately the documentation is not complete yet, so here is a temporary explanation:
Coverage is the percentage of ad unit impressions or queries that showed ads:
- A coverage of 100% means that AdSense was always able to provide ads to match the content of the page (Content) or the query keywords (Search).
- A coverage of less than 100% means that AdSense was not able to find ads for some ad units or search queries, which didn't show ads as a result.
RPM is calculated by adding up the price charged to advertisers (CPM) for each ad block on the webpage, then subtracting the cost of delivering that advertising.
Forum discussion at Google Blogoscoped Forums, Google AdSense Help, and WebmasterWorld.
If you attempt to check your traffic today, November 3rd, for yesterday's data, November 2nd - you will be surprised to see that you have had no traffic to your site.
There is a wide spread bug or delay in the Google Analytics reporting tool.
There are dozens of reports of this bug at the Google Analytics Forum, and threads at WebmasterWorld and Google Blogoscoped Forums, amongst others.
Here is a picture of my report for this site:
There is no word from Google yet on the issue, but I am sure they will fix it by tomorrow.
Forum discussion at Google Analytics Forum, WebmasterWorld and Google Blogoscoped Forums.
Update: Within 30 minutes of writing this, Google has fixed the issue. We all know should see data in our analytics account.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Today and tomorrow I will be covering the BlueGlass Florida conference. I figured to streamline things and since I am the only live blogger covering it here, I thought I just stream my coverage in one blog post.
Below is a live stream of my coverage of the conference.
Sessions include:
Day One:
- Online PR – The Art of Getting Your Business Talked About * 9:00 – 10:15 AM
- How to Buy & Sell Web Companies (the right way) * 10:30 – 11:45 AM
- Domaining – The Evolving World of Domains * 1:00 – 2:15 PM
- SEO for Enterprise Level Businesses * 2:30 – 3:45 PM
- Online Reputation Management – Tactics on Running an ORM Campaign and Defending Your Brand in Search Results * 4:00 – 5:15 PM
Day Two:
- Viral Marketing * 9:00 – 10:15 AM
- The Power of the Community – Leveraging and Mobilizing Organic Online Communities * 10:30 – 11:45 AM
- Advanced PPC Tactics : Styling & Profiling! * 1:00 – 2:15 PM
- Link Building : The Key Differentiation Point of Search Rankings * 2:30 – 3:45 PM
- Local Search : The Future of Search is Now and Its in the Local Box. * 4:00 – 5:15 PM
I'll cover as many of them as I can. Here is our live blog coverage of the event, all below...
I am a bit surprised to see Google Images provide a way to go back to the old Google Image Search design. In July, Google came out with a new Google Image design, infinite scroll.
As you can imagine, not everyone were fans of the new design. Webmasters didn't like it cause it slowed people from visiting their site with the actual image. Searchers didn't all like it cause it was not what they were accustomed to. There were many bugs with it over the past months as well.
Today, I believe for the first time, there is a way to go back to the old Google Image search design.
If you scroll to the bottom of the images on the page, there is a new button that reads, "Switch to basic version." Clicking on it will take you to the old classic design. You can of course then switch back to the "Switch to standard version."
Google has slowly been giving searchers a way out of their bold new interfaces. When it came to Google News, they slowly are bringing back the old design. The Google fade in went away with Google Instant and so did their redesign. But when will Google Instant be reverted?
Jeff from the Google team is telling people about the new feature in the Google Web Search Help forum. He said:
You can switch back to the older version of Google Images by doing the following:
1) Perform any search on Google Images
2) Scroll to the bottom of the page
3) Click the "Switch to basic version" link at the bottom of the page
Forum discussion at Google Web Search Help.
Update: This is old news and has been there since day one. Sorry for the false alarm.
So Google Instant has been live for a while now and Google said it would change how people search, make it faster, more efficient and help them search differently.
Conductor released a study that is showing otherwise. In short, Conductor is saying searcher behavior has not changed since Google Instant launched. Conductor said:
The data is telling in what it doesn’t show: if Instant was having a significant impact on searcher behavior we would expect to see things like a percentage of longer tail visits (4+ words) leaking back into the head (
By now, after looking at chart after chart of visitor metrics that appear nearly identical from one period to the next you are probably getting the sense that little has changed after Google rolled out Instant with much fanfare a little more than a month ago. The traffic data suggests searchers are searching the same way they always have and, with a month of getting used to Instant already behind them theres nothing that indicates that will change any time soon.
Not all webmasters agree, but from what I see and here - it seems most webmaster would agree. Search referrers, traffic, conversions and so on have not changed for the most part. Google is saying that searchers are finding search results faster, but ultimately I guess it isn't changing how they search.
Forum discussion at WebmasterWorld.