National Car Rental has this campaign going named "Go Like A Pro."
The campaign has recently features an SEO as the business pro. Nick Roshon posted a poor quality video of the campaign on his Google+ profile, here it is.
If you can't hear it, I think this is what it says:
You are a business pro... Monarch of marking analysis⦠With the ability to improve ROI through SEO, all by COB. And you rent from National, because only national lets you take any car in the rowâ¦..
Go National, Go Like A Pro.
The campaign is run on their Facebook page where anyone can try to be included by posting your message and business job description on their wall.
I am still trying to hunt down a better quality version of this commercial and get the name of the person who posted this to the wall.
Here is the video:
Forum discussion at Google+.
A WebmasterWorld thread has one webmaster who is interested in just removing their XML sitemap completely from Webmaster tools. He is concerned that by doing so, his rankings will be impacted and is having second thoughts about removing the sitemap.
First, his reason for removing the sitemap file seems concerning to me but that is secondary to this topic. He wants to remove the sitemap because he is adding a forum and thus "won't be able to keep up with the sitemap." So he manages his sitemap manually? Really?
Anyway, if he does remove it, will it impact his rankings? Most likely not.
Googler, John Mueller, told us in May 2010 that removing URLs from a sitemap won't hurt your rankings. He said:
We use Sitemap files for discovering new URLs and recognizing when existing ones have changed; we don't remove URLs from the index that aren't in a Sitemap file.
So removing a sitemap won't necessarily hurt pages that are ranking well.
Moderator, GoodROI added:
I have rarely seen adding or removing sitemaps to dramatically impact a website. Just make sure your internal link structure is good and the site has no big technical issues.
You may want to keep the sitemap as a way to gather intelligence on which pages Google has indexed via Webmaster Central.
Forum discussion at WebmasterWorld.
A Google Webmaster Help thread has bloggers who run off the Blogger Custom Domain set up that their new blog posts are not being indexed and ranked in the Google search results.
It seems like this is happening to a large number of those on the Blogger platform - although it is not happening to everyone.
The reports date back to the 8th of February and continue almost 10 days later.
John Mueller from Google first thought it might just be normal Google fluctuations but came back in this morning and said maybe something is up. He wrote:
We hear from your posts here that these fluctuations haven't settled down for some of you, so we're definitely still looking into those details.
Of course, this might be nothing and just a delay on crawling for some sites. Or it may be something bigger. John explains in more detail:
Fluctuations in crawling and indexing can be normal, and are to be expected. While we work hard to make the processes as stable as possible, temporary changes can occur over time. In this case, it looks like we may have reduced crawling of some sites temporarily (this should be back to normal since several days though). You can see our crawling activity in your server logs, or in the Webmaster Tools "Crawl stats" section. If you have seen fluctuations like that in this time, keep in mind that it may take a bit of time for things to settle back down again.
Generally speaking, one possible way to make sure that technical fluctuations like these are resolved as quickly as possible is to make sure that you have a fantastic website. While the quality of your website won't keep technical issues away completely, it can help to make sure that our algorithms are happy to spend a significant part of their time/resources on crawling and indexing your content in an optimal way. While I haven't reviewed all of the sites that posted here, some of them do look like they could be somewhat improved. If you're unsure what that could involve, I'd recommend starting a new thread here, listing your site's URL, the goals of your site, and asking for honest & open feedback from the community at large. A good rule of thumb is to try to be the absolute best, by far, website in your niche -- don't focus on other websites that are "just as bad" or "doing the same thing."
Is your custom Blogger domain indexing new posts fine in Google?
Forum discussion at Google Webmaster Help.
It was a fairly slow week in search news but we do have some topics I wanted to highlight. I asked can sites that are not socially active with Google+, Facebook and Twitter rank in search in the future. There seems to be a weird bug with search results showing only one search result. Google might have an issue indexing new custom blogger posts. Google is trying to simplify the search query report in Webmaster Tools. AJ Kohn made a convenient bookmarklet for testing rich snippets. I have a fun post on what SEO geeks argue about. Apple drops iAds entry point, is giving more to developers - but I compared the earnings between iAds and Google. Google Maps now shows dates on street view images. National Car Rental has a new commercial featuring an SEO business pro. That was this past week at the Search Engine Roundtable.
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
Other Great Search Forum Threads: