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• 

  Cool Mobile Apps, Augmented Reality - It's a Brave New World from SES Chicago '09

  Posted: December 8th, 2009, 11:00pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Cool Mobile Apps, Augmented Reality - It's a Brave New World from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Barry Schwartz of RustyBrick.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Cool Mobile Apps, Augmented Reality - It's a Brave New World

  (12/08/2009)

    

  Close

  4:03	Barry Schwartz: We start here in about 10 minutes. Tuesday December 8, 2009 4:03 Barry Schwartz

  4:03

  Barry Schwartz:  Cool Mobile Apps, Augmented Reality - It's a Brave New World! User migration to a mobile environment is driven not only by information and communications requirements, but also a host of applications that are useful, quirky, or just plain fun. App developers and experts explain how these apps hook users, demonstrate their rapid growth trajectory, and explore what might be in store for the future. Moderator: Mike Grehan, SES Advisory Board Co-Chair & VP, Global Content Director, Incisive Media Speakers: Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC Bryson Meunier, Associate Director of SEO, Resolution Media Colleen Curtis, Midwest Regional Director, Yelp Barg Upender, Founder, CEO, Mobomo Mark Dixon, VP, Product Management, NearbyNow Tuesday December 8, 2009 4:03 Barry Schwartz

  4:09	Barry Schwartz: 5 minutes to start time... Tuesday December 8, 2009 4:09 Barry Schwartz

  4:14	Barry Schwartz: About to start.... Tuesday December 8, 2009 4:14 Barry Schwartz

  4:16	Barry Schwartz: Some small "technical difficulties" Tuesday December 8, 2009 4:16 Barry Schwartz

  4:19	Barry Schwartz: Panelists introduce themselves... Tuesday December 8, 2009 4:19 Barry Schwartz

  4:20	Barry Schwartz: Here is a picture of Cindy but others aren't uploading. Tuesday December 8, 2009 4:20 Barry Schwartz

  4:21	[Comment From GuestGuest: ] Elephant in room is Google Goggles and "visual search" How do they think what Google demo'd will affect search on mobile devices? Tuesday December 8, 2009 4:21 Guest

  4:21	Tuesday December 8, 2009 4:21

  4:21	Barry Schwartz:  She posts a slide of the definition of Augmented Reality from Wikipedia, see [en.wikipedia.org] Tuesday December 8, 2009 4:21 Barry Schwartz

  4:22	Barry Schwartz:  Understanding Applications - Mobile apps existed before - They fundamentally change the way we think about our phones - Apps don't market themselves - App Store is just a search engine - Applications rank in normal Google results Tuesday December 8, 2009 4:22 Barry Schwartz

  4:23	Barry Schwartz:  Understanding Augmented Realty: - It is based on tagging or meta data using GPS location data, keyword tagging and info search - It frequently facilities a search for info - Content needs to be locally tagged corrected. Tuesday December 8, 2009 4:23 Barry Schwartz

  4:24	Barry Schwartz:  Possibilities with AR: - More interactive experience - Closed the loop between on and offline - Potential Winners include local shops, social networks, travel, real estate, malls, restauratns Tuesday December 8, 2009 4:24 Barry Schwartz

  4:24	Barry Schwartz: Now many here will show us their AR apps Tuesday December 8, 2009 4:24 Barry Schwartz

  4:25	Barry Schwartz: Mark Dixon, VP, Product Management, NearbyNow is up first. Tuesday December 8, 2009 4:25 Barry Schwartz

  4:25	Barry Schwartz: His app is not AR but he will try to incorporate it as he goes Tuesday December 8, 2009 4:25 Barry Schwartz

  4:26	Barry Schwartz: They produce a turnkey solution for iPhone Shopping - Easy ability to public local products - Killer feature is local product search Tuesday December 8, 2009 4:26 Barry Schwartz

  4:27	Barry Schwartz: Major brands are adopting this he said. Tuesday December 8, 2009 4:27 Barry Schwartz

  4:27	Barry Schwartz: The app is useful, fun and informative. The app has to solve the user's problem. It is fun to use. And provides timely information. Tuesday December 8, 2009 4:27 Barry Schwartz

  4:29	Barry Schwartz: He shows a screen shot of a "find it near me" button near a "find it online" button. Users actually click the Find Near Me button 17 times more than buy online... Tuesday December 8, 2009 4:29 Barry Schwartz

  4:30	Barry Schwartz: Fun because it has multimedia content like videos, it helps increase user engagement and takes advantage of iPhones capabilities Tuesday December 8, 2009 4:30 Barry Schwartz

  4:30	Barry Schwartz:  Fun because it has multimedia content like videos, it helps increase user engagement and takes advantage of iPhones capabilities In GQ app, they provide fashion advice in all forms. Next up... Tuesday December 8, 2009 4:30 Barry Schwartz

  4:31	Barry Schwartz:  Colleen Curtis, Midwest Regional Director, Yelp. Tuesday December 8, 2009 4:31 Barry Schwartz

  4:31	Barry Schwartz: Yelp has 8 million reviews, the business categories, 31% res, 23% shopping, mostly in USA. Tuesday December 8, 2009 4:31 Barry Schwartz

  4:32	Barry Schwartz: in August 2006, they had a mobile site and m.yelp.com, then launched iPhone app in July 2007 and then this year launched augmented reality to their app. Tuesday December 8, 2009 4:32 Barry Schwartz

  4:33	Barry Schwartz: Just point your phone at where you want to go, it overlays on the camera view data of restaurants and reviews, etc. Tuesday December 8, 2009 4:33 Barry Schwartz

  4:33	Barry Schwartz: AR is in iPhone and Android, not on Blackberry Tuesday December 8, 2009 4:33 Barry Schwartz

  4:34	Barry Schwartz: Barg Upender, Founder, CEO, Mobomo is next up. Tuesday December 8, 2009 4:34 Barry Schwartz

  4:34	Barry Schwartz: Yes, presentations going quick here... Tuesday December 8, 2009 4:34 Barry Schwartz

  4:36	Barry Schwartz: Cindy just asked the audience if anyone is doing AR or planning on it... I raised my hand, the iPhone "Kosher" app rustybrick.com/iphone/kosher And Apartments.com also raised their hands. Tuesday December 8, 2009 4:36 Barry Schwartz

  4:36	Barry Schwartz: Now Barg is up.... Tuesday December 8, 2009 4:36 Barry Schwartz

  4:38	Barry Schwartz: The use case of his app is that you are at a conference and you can see who in your address book, who is at your conference. But since we are in a basement, it doesn't work here. They also have Traffic Tweet, which crowdsources traffic. Tuesday December 8, 2009 4:38 Barry Schwartz

  4:39	Barry Schwartz: They try to combine multiple complex services into a single app Tuesday December 8, 2009 4:39 Barry Schwartz

  4:41	Barry Schwartz:  Q: What is your favorite AR App? A: One person said Yelp, Delayer, but you can also use the concept of AR as gaming, stuff is coming... Tuesday December 8, 2009 4:41 Barry Schwartz

  4:41	Barry Schwartz: Bryson Meunier, Associate Director of SEO, Resolution Media is up to talk about SEO for this stuff. Tuesday December 8, 2009 4:41 Barry Schwartz

  4:42	Barry Schwartz: App Store Optimization is like SEO 1995... This is based on an article for Search Engine Land in April, he said. Here is that article, [searchengineland.com] Tuesday December 8, 2009 4:42 Barry Schwartz

  4:42	Barry Schwartz: There are over 100,000 apps so far, so it is crowded, so how do you compete? Tuesday December 8, 2009 4:42 Barry Schwartz

  4:43	Barry Schwartz: You can increase your app awareness via search Tuesday December 8, 2009 4:43 Barry Schwartz

  4:44	Barry Schwartz: Get App Approved: - Visit AppRejections.com for examples of apps that did not get accepted into Apple App Store. Tuesday December 8, 2009 4:44 Barry Schwartz

  4:44	Barry Schwartz:  Read App Store Guidelines Tuesday December 8, 2009 4:44 Barry Schwartz

  4:44	Barry Schwartz:  Apple just removed over a 1,000 apps for someone who gamed the store, so they can pull you. Tuesday December 8, 2009 4:44 Barry Schwartz

  4:45	Barry Schwartz: Apple said, "improper use of keywords is the fourth most common reason for app rejection" Tuesday December 8, 2009 4:45 Barry Schwartz

  4:47	Barry Schwartz: Use keywords in the app name or developer name Tuesday December 8, 2009 4:47 Barry Schwartz

  4:47	Barry Schwartz: Ranking algorithm for app store is primitive. Things that work in web search don't work in app store. Keywords is limited to 255 characters. Tuesday December 8, 2009 4:47 Barry Schwartz

  4:47	Barry Schwartz:  Follow the Leader: - They have lists, top grossing apps, top free apps, etc. Tuesday December 8, 2009 4:47 Barry Schwartz

  4:47	Barry Schwartz: Integrate Facebook and Twitter into your apps, so you can include those keywords in your app description. Tuesday December 8, 2009 4:47 Barry Schwartz

  4:48	Barry Schwartz: Offer a lite or a free version of your app, to get users hooked. Tuesday December 8, 2009 4:48 Barry Schwartz

  4:48	Barry Schwartz: Use keywords in the title or developer name Tuesday December 8, 2009 4:48 Barry Schwartz

  4:48	Barry Schwartz: "free" and "lite" are popular keywords also Tuesday December 8, 2009 4:48 Barry Schwartz

  4:49	Barry Schwartz: Encourage users to write reviews - Use appirator app script to encourage loyal users to review app - Trade apps for reviews at sites like Fuel My App Reviews do influence ranking Tuesday December 8, 2009 4:49 Barry Schwartz

  4:50	Barry Schwartz: Promote the app on your mobile or desktop site Tuesday December 8, 2009 4:50 Barry Schwartz

  4:50	Barry Schwartz: Increase downloads of your app with AdMob App Exchange (free way of promoting your app). Google just bought them. Tuesday December 8, 2009 4:50 Barry Schwartz

  4:51	Barry Schwartz: Alert Relevant Communities - Directories such as mjelly.com/apps or apple.com/webapps/ - Blogs such as appleiphonesschool.com - Review sites such as iphoneapplicationlist.com Etc. Tuesday December 8, 2009 4:51 Barry Schwartz

  4:52	Barry Schwartz: Google Analytics now supports mobile application analytics (fyi, so does pinch media and others). Tuesday December 8, 2009 4:52 Barry Schwartz

  4:52	Barry Schwartz: Flurry also and others. Tuesday December 8, 2009 4:52 Barry Schwartz

  4:55	Barry Schwartz: That is all! Tuesday December 8, 2009 4:55 Barry Schwartz

  4:56	Barry Schwartz: 12 Ways to Improve your iPhone App Rankings : http://blog.mjelly.com/2009/10/iphone-appstore-seo.html Tuesday December 8, 2009 4:56 Barry Schwartz

  4:58	Barry Schwartz:  Q&A Time. I am burned out for live blogging all day. Good night all, more sessions tomorrow! Tuesday December 8, 2009 4:58 Barry Schwartz

  4:58

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• 

  Turning Simple Change into Big Profit from SES Chicago '09

  Posted: December 8th, 2009, 11:00pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Turning Simple Change into Big Profit from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Brian Ussery - Beu Blog.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Turning Simple Change into Big Profit

  (12/08/2009)

    

  Close

  4:25

  Brian Ussery (@beussery):  Turning Simple Change into Big Profit If you're a small concern, you are likely leaving business on the table due to easily corrected mistakes in your online marketing plan. Whether it's making your organic and paid search ads more tempting to searchers or correcting the simple mistakes that keep visitors from converting once they reach your site, this panel will provide you with a slew of simple changes that can dramatically increase both your traffic and your conversions. This panel will also share free tips and tools on cheap and easy campaign testing. * Moderator: Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide * Speakers: Matt Bailey is instructing a one-hour Express Site Clinic entitled "Small Changes, Big Results" on Tuesday at 10:30am. Click to find out more! Matthew Bailey, SES Advisory Board & President, Site Logic Marketing Bill Hunt, President, Back Azimuth Consulting Kayden Kelly, CEO, Blast Advanced Media Make sure you understand the buying cycle. Ask: Why are folks leaving your site? What are folks looking for? Tuesday December 8, 2009 4:25 Brian Ussery (@beussery)

  4:25	Brian Ussery (@beussery): segment your analytics data Tuesday December 8, 2009 4:25 Brian Ussery (@beussery)

  4:30	Brian Ussery (@beussery):  Usability tests can be cheap and eye opening. Tuesday December 8, 2009 4:30 Brian Ussery (@beussery)

  4:34	Brian Ussery (@beussery):  Observe users for barriers in site. start small, observe improvement and continue Tuesday December 8, 2009 4:34 Brian Ussery (@beussery)

  4:38	Brian Ussery (@beussery):  optimizer tips - keep it simple - conversion within 1 click - test pages with most potential impact - it's just an experiment - be patient bit.ly/top50sessj Tuesday December 8, 2009 4:38 Brian Ussery (@beussery)

  4:40	Brian Ussery (@beussery): Thank Kayden Tuesday December 8, 2009 4:40 Brian Ussery (@beussery)

  4:40	Brian Ussery (@beussery):  Up next Bill Hunt Tuesday December 8, 2009 4:40 Brian Ussery (@beussery)

  4:41	Brian Ussery (@beussery): Turning simple changes into big profit Tuesday December 8, 2009 4:41 Brian Ussery (@beussery)

  4:45	Brian Ussery (@beussery):  Paid Search Ads When was the last time you checked you paid search ads? illustration s60 Tuesday December 8, 2009 4:45 Brian Ussery (@beussery)

  4:49	Brian Ussery (@beussery): When using content network be sure ads are associated with actual content.... Check translations, lots of mistakes in word for word translation. Tuesday December 8, 2009 4:49 Brian Ussery (@beussery)

  4:53	Brian Ussery (@beussery):  Visit your homepage using iphone. [Austin Taxi] doesn't provide phone number on mobile which prevents calls.... Number in meta or ppc not image. Integrate Paid and Organic: Leverage Paid with organic Tuesday December 8, 2009 4:53 Brian Ussery (@beussery)

  4:56	Brian Ussery (@beussery):  finally find a niche and create content about something you know. Tuesday December 8, 2009 4:56 Brian Ussery (@beussery)

  4:59	Brian Ussery (@beussery):  79% of users scan a page. 16% read word for word. Tuesday December 8, 2009 4:59 Brian Ussery (@beussery)

  5:04	Brian Ussery (@beussery):  Matt suggests links within content in blue. This makes content scans easy... Now make content easier to understand. Content scans aren't "reading" Make things big and readable Tuesday December 8, 2009 5:04 Brian Ussery (@beussery)

  5:06	Brian Ussery (@beussery):  biggest problem being low contrast. This issue causes visitors to miss the objectives of your site. Tuesday December 8, 2009 5:06 Brian Ussery (@beussery)

  5:06	Brian Ussery (@beussery): Avoid red, it's dangerous online. Tuesday December 8, 2009 5:06 Brian Ussery (@beussery)

  5:13	Brian Ussery (@beussery): Thanks Matt! Tuesday December 8, 2009 5:13 Brian Ussery (@beussery)

  5:13

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• 

  How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals from SES Chicago '09

  Posted: December 8th, 2009, 11:00pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Chris Boggs of Rosetta.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  /* Adjust the height to best suite your page */ /* Remove height property to have all text show without scrollbars. */ #cil_page .mainchat { position: relative; overflow: auto; } scrollpos[1]) { divtop = document.getElementById('cil_mainholder').scrollTop + 40; } else { divtop = scrollpos[1] - document.getElementById('cil_mainholder').offsetTop + document.getElementById('cil_mainholder').scrollTop + 40; } document.getElementById('cil_modalitem').style.left = divleft + 'px'; document.getElementById('cil_modalitem').style.top = divtop + 'px'; document.getElementById('cil_modalitem').style.display = 'inline'; } function cil_closeLayer(){ if (document.getElementById('cil_modalitem').style.display != 'none') { document.getElementById('cil_divsrc').innerHTML = ''; document.getElementById('cil_modalitem').style.display = 'none'; } } function cil_replaceString(oldS, newS, fullS) { for (var i = 0; i 0) { position = [document.documentElement.scrollLeft,document.documentElement.scrollTop]; } else if (typeof document.body.scrollTop != 'undefined') { position = [document.body.scrollLeft,document.body.scrollTop]; } return position; } function cil_getCurrentStyle(elem, prop) { if( elem.currentStyle ) { var ar = prop.match(/w[^-]*/g); var s = ar[0]; for(var i = 1; i

  How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goa

  (12/08/2009)

    

  Close

  4:19	Chris Boggs: Bill Hartzer from Vizion Interactive is up first Tuesday December 8, 2009 4:19 Chris Boggs

  4:19	Chris Boggs: will talk about how they do seo audits and relay the infomration to IT departments Tuesday December 8, 2009 4:19 Chris Boggs

  4:21

  Chris Boggs: it comes down to the "wants, needs and goals" of the IT team and the same for the marketing team what does IT want? site uptime, secure website, less traffic more traffic on the site equals more headaches for IT from hackers, search engines spiders Tuesday December 8, 2009 4:21 Chris Boggs

  4:21	Chris Boggs: what dos IT need? They need specifics, and they like recognition as well ITs goal is an easier job Tuesday December 8, 2009 4:21 Chris Boggs

  4:22	Chris Boggs: Marketign wants: more traffic and better rankings marketing needs secure fast loading site, and site uptime 24/7 marketing goals are more sales or other conversions Tuesday December 8, 2009 4:22 Chris Boggs

  4:23	Chris Boggs: how do we marry IT and marketing teams? focus less on the wants and more on the needs and goals IT needs very specific directions/recommendations IT needs recognition and thanks - send them a pizza Tuesday December 8, 2009 4:23 Chris Boggs

  4:24	Chris Boggs: IT Specifics can be found via their seo audit of the site. they loook at site logs, review robots.txt, they use a tool calkled Optispider that they like Tuesday December 8, 2009 4:24 Chris Boggs

  4:25	Chris Boggs: talks about the full seo audit that they perform, and many of the things you would expect them to check from an SEO technical perspective Tuesday December 8, 2009 4:25 Chris Boggs

  4:26	Chris Boggs: they like to request a list of domains owned by the company, in order to be able to provide a more full review Tuesday December 8, 2009 4:26 Chris Boggs

  4:27	Chris Boggs: log files are important - don't just use Google analytics. log files show data that other analytics don't show. he listed a free tool that he likes at analog.cx Tuesday December 8, 2009 4:27 Chris Boggs

  4:28	Chris Boggs: talks about the importance of reviewing 404 errors to understand missed traffic. redirects are also checked, to ensure proper destination and format Tuesday December 8, 2009 4:28 Chris Boggs

  4:29	Chris Boggs: tell the IT team in simpe words that the robots.txt is for stopping indexing, and will help site security. he goes on to provide other specific best practices related to robots.txt Tuesday December 8, 2009 4:29 Chris Boggs

  4:34

  Chris Boggs: he then goes into dealing wiht recurring issues, and recommends settng up Google Alerts. It helps to better understand what it is that IT actually does. try to gain an understanding of the programming languages used, be satisfied with baby steps, and make sure to befriend your IT colleagues - again, lunch or pizza can be a good thing Tuesday December 8, 2009 4:34 Chris Boggs

  4:35	Chris Boggs: one of the "sneaky" things that he does is to show CEOs and managers how to set up Google Alerts, and then they can see directly when he does something from an seo perspective that they got mentioned. Tuesday December 8, 2009 4:35 Chris Boggs

  4:36	Chris Boggs: next up is Bob Tripathi from Discover Financial Services Tuesday December 8, 2009 4:36 Chris Boggs

  4:37	Chris Boggs: he works with IT daily and has the opportunity to work with a number of lines of business Tuesday December 8, 2009 4:37 Chris Boggs

  4:40

  Chris Boggs: he felt originally that he was very different from IT people. he came to learn that in fact there were many similarities Just like the marketing team, the IT teams are trying to build a functional role inside the company; they need buy in from c-level; they measure and improve roi on every project; and they know how to ask for more resources why cant there be a culture based on these comonalities, he felt. Tuesday December 8, 2009 4:40 Chris Boggs

  4:41	Chris Boggs: IT is more inward/enterpsie-facing. remeber that if something goes wrong with the site, they are always first in the line of fire Tuesday December 8, 2009 4:41 Chris Boggs

  4:43

  Chris Boggs: hwo do you break down barriers? Forrester suggests using the TEAM appraoch. Transparency; Embedded groups; Alignments, and Management buy-in. trasnparency deals with keeping communication open. embedded means working together as a single team; alignment is a common cause that eBusiness and IT can focus on, and management buy-in is improitant across the organization Tuesday December 8, 2009 4:43 Chris Boggs

  4:47

  Chris Boggs: site hygiene is not second nature to the IT team. marketers have to help the IT team understand how site issues can be bad user experience and be more important than what they may think he goes through an example of how URL rewriting can actually help make their jobs easier in the long run - look for good reasons to do stuff, and show them why you want to fix things domain migration issues are common. he talks about 302 redirects being the usual first choice for redirects - you have to explain to them how to do it properly - moving the content to the new domain on a piece-by-piece basis, and then use 301 redirects Tuesday December 8, 2009 4:47 Chris Boggs

  4:52

  Chris Boggs: nothing moves if you do not have a business value attached to it most companie shave their own top KPI/financial metric. make sure ot build this into your business case. use data to show the value, and empower the IT team to develop solutions make sure you decode your "geeky seo language." dont say PageRank is diluted" instead say "page strength." dont use extremely "Googly" words like domain canonicalization or link juice. dont say site saturation, but number of pages in the search engines database Tuesday December 8, 2009 4:52 Chris Boggs

  4:52	Chris Boggs: takeaways: educate IT team about SEO, attach business value, and the rest he covered. Tuesday December 8, 2009 4:52 Chris Boggs

  4:53	Chris Boggs: next speaker is Jonathan Mendez from Ramp Tuesday December 8, 2009 4:53 Chris Boggs

  4:55

  Chris Boggs:  he has a list of things to consider: 1. find a champion. this applies anywhere within a matrixed organization, but especially important for IT. they need to be able to jump hurdles in their internal team to get your work done. it helps if they personally like you, and has some level of senirority and leadership within IT team Tuesday December 8, 2009 4:55 Chris Boggs

  4:57

  Chris Boggs: 2. align your goals. IT always has a big queue of thigns stacked up. make sure that everyone understands thsat the goal of the business is to make money - marketers drive traffic and IT needs to make sure evrything works. IT has to be aligned with buisness goals of org Tuesday December 8, 2009 4:57 Chris Boggs

  4:57	Chris Boggs: 3. make it easy to be succesful. give them the information they need as they need it in order to be succesful Tuesday December 8, 2009 4:57 Chris Boggs

  4:58	Chris Boggs: 4. include them in everything. if you are having a strategy meeting about landing pages, and they are going to make the updates, they should be there to understand why its happening. it cannot exist in a vacuum Tuesday December 8, 2009 4:58 Chris Boggs

  4:59	Chris Boggs: 5. have one voice. a person that is going to talk to the champion. they dont want a number of people communicating Tuesday December 8, 2009 4:59 Chris Boggs

  4:59	Chris Boggs: 6. be their bullshit filter. a lot of "crap" gets thrown their way - help filter/block this toi insulate the IT folks from getting angry. Tuesday December 8, 2009 4:59 Chris Boggs

  5:00	Chris Boggs: 7. make sure evryone knows how important they are. include everyone if possible in quarterly results meetings etc "IT team was really responsible for helping us get this done" Tuesday December 8, 2009 5:00 Chris Boggs

  5:01	Chris Boggs: 8. marketing manages the trade-offs. as mentioned by others, there is a long list of stuff to do. it behooves the business if marketing manages the trade-offs, since they are most tied to the success metrics. Tuesday December 8, 2009 5:01 Chris Boggs

  5:02	Chris Boggs: 9. set roadmaps and deadlines. helpful for everyone but especially IT. understand their release schedules, and lay out a spreadhseet with marketing roadmap for the upcoming period. Tuesday December 8, 2009 5:02 Chris Boggs

  5:04	Chris Boggs: 10. share the glory. push for some of the IT people to get a bonus, for example. you can at least share the glory if not sharing the money Tuesday December 8, 2009 5:04 Chris Boggs

  5:05	Chris Boggs: last up is Brian Cosgrove from TPG Direct and writer for searchmarketinggurus.com. i used to work with Brian at Razorfish and he is a very sharp guy. Tuesday December 8, 2009 5:05 Chris Boggs

  5:07

  Chris Boggs: he first talks about Change Requests. usually, there is a ticketing system or other method to manage the queue of work eventually there starts to be pushback. the IT guys isnt lazy p- jsut doesnt care as much about marketing goals marketers then get angry about time it takes to get changes doen. the IT team has good reasons, often, since they did not know what was coming. a lot of the time the IT teams are not measured on marketing in performance reviews. Tuesday December 8, 2009 5:07 Chris Boggs

  5:09

  Chris Boggs: Marketers love Google but ina different way than IT team uses it he talks about the project requirements sometimes needed when you try to "retrofit" SEO. guys in IT onyl understand requirements. you have to convice them that SEO is not magic, and that there is true value in the work they are doing Tuesday December 8, 2009 5:09 Chris Boggs

  5:10	Chris Boggs: make sure to provide detailed recommendations, and provide a purpose of the document overview. alos list out things that the document is not meant to provide Tuesday December 8, 2009 5:10 Chris Boggs

  5:12

  Chris Boggs: Markup is made for documents, and not as much for pages. the IT teams sometimes use software that adds markups within modules. this doesnt work with what Google is trying to do which can been seen as library science. they are confusing the issue with the markups. one thing to keep in mind is having version control. Brian also touches on the posibility that a Release Cycle could be happening. Tuesday December 8, 2009 5:12 Chris Boggs

  5:15

  Chris Boggs: be patient and start to build a new project around SEO if needed, and create your own release schedule. remind the IT teams that SEO is not magic. Brian suggests setting up regular meeting as a way to start the relationship make sure that priorities are understood. Brian likes to bring IT guys into "Web Standards." this is not usually taught to computer science majors, rather mostly to design/front end people. helping them understand how web standards fit in and their importance Tuesday December 8, 2009 5:15 Chris Boggs

  5:16	Chris Boggs: once you get to the end of each meeting, try to finish up with a set plan. one goal should be to develop easier ways to make future changes. Tuesday December 8, 2009 5:16 Chris Boggs

  5:20

  Chris Boggs:  try to find ways to automate things he also recommends sharing success and credit. Lastly, Brian provides a quick list of topics to cover with IT, in his order of importance: 1. Spiders, robots 2. URLs as a collection of web documents 3. proper use of markups and web standards 4. relevancy: the need for explicit vs implied phrasing 5. authority and popularity 6. site architechture and the relationship between documents Tuesday December 8, 2009 5:20 Chris Boggs

  5:28

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  Igniting Viral Campaigns from SES Chicago '09

  Posted: December 8th, 2009, 9:15pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Igniting Viral Campaigns from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Barry Schwartz of RustyBrick.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Igniting Viral Campaigns

  (12/08/2009)

    

  Close

  2:26	Barry Schwartz: About to begin here... Tuesday December 8, 2009 2:26 Barry Schwartz

  2:26

  Barry Schwartz:  Igniting Viral Campaigns In a world dominated by behemoths like YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about. Moderator: Tessa Wegert, Interactive Media Strategist, Enlighten Speakers: Greg Finn, Director of Internet Marketing, 10e20 Denise Chudy, Display and YouTube Sales Leader, Google Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide Tuesday December 8, 2009 2:26 Barry Schwartz

  2:28	Barry Schwartz: FYI, my internet is up and down... I'll keep taking notes. Tuesday December 8, 2009 2:28 Barry Schwartz

  2:29	Barry Schwartz: Should be starting shortly... Tuesday December 8, 2009 2:29 Barry Schwartz

  2:33	Barry Schwartz: Here we go... Tuesday December 8, 2009 2:33 Barry Schwartz

  2:35	Barry Schwartz: First up Greg Finn, Director of Internet Marketing, 10e20 Tuesday December 8, 2009 2:35 Barry Schwartz

  2:35	Barry Schwartz: Mike Ditka, "Before you can win, you have to believe you are worthy." (Chicago Bears Coach) Tuesday December 8, 2009 2:35 Barry Schwartz

  2:36	Barry Schwartz: Ways to identify viral content Humor Educational Resources Comprehensive Lists Breaking Stories Infographics Tuesday December 8, 2009 2:36 Barry Schwartz

  2:38	Barry Schwartz: What To Do: Proper formatting of your content Easy to consume in a glance Make content very visual Talk to the people Tuesday December 8, 2009 2:38 Barry Schwartz

  2:38	[Comment From @erezson@erezson: ] I wonder if they will talk about competitive markets such as Porn, Gambling etc...after all the viral idea is to get links and branding Tuesday December 8, 2009 2:38 @erezson

  2:38	Barry Schwartz: Mediums: Utilize popular destinations such as FunnyorDie, Break, EBaum Wollds, YouTube, Flickr, etc. Tuesday December 8, 2009 2:38 Barry Schwartz

  2:39	Barry Schwartz: Social News: They are the largest sources for "igniting" your campaigns Be as non-corporate as possible Make sure you are part of the community before submitting and participating. Tuesday December 8, 2009 2:39 Barry Schwartz

  2:41

  Barry Schwartz: Big Three: Digg is not all about video games or gadgets. They got good health categories, fitness, etc. StumpleUpon is good for ALL your viral content, use proper niches and categories and tag properly Reddit use subreddits for best relevancy. Tuesday December 8, 2009 2:41 Barry Schwartz

  2:42	Barry Schwartz: Niche Social Sites include: Tip'd, Caps, Deals.woot, He lists tons of social niche sites, tons Tuesday December 8, 2009 2:42 Barry Schwartz

  2:43	Barry Schwartz: Make sure you are helping the community, not just helping yourself. Tuesday December 8, 2009 2:43 Barry Schwartz

  2:43	Barry Schwartz: Facebook, a lot of the time you don't want to send people to your wall. Make new pages and tabs. Tuesday December 8, 2009 2:43 Barry Schwartz

  2:44	Barry Schwartz: or apps. Tuesday December 8, 2009 2:44 Barry Schwartz

  2:44	Barry Schwartz:  Also with Facebook, if you are doing a contest, make sure you have approval and make sure the content is easy to share. Tuesday December 8, 2009 2:44 Barry Schwartz

  2:45	Barry Schwartz: Use Facebook ads and also utilize Facebook events. Tuesday December 8, 2009 2:45 Barry Schwartz

  2:45	Barry Schwartz: Twitter: Make it easy to tweet your content Allow for easy RTs Promote during peak hours Tuesday December 8, 2009 2:45 Barry Schwartz

  2:46	Barry Schwartz: It is more than just Twitter and Facebook, use blogger outreach and forums (the original social media). Tuesday December 8, 2009 2:46 Barry Schwartz

  2:47	Barry Schwartz: Execution: Use a staggering approach for optimum visibility, provide alternate ways to share and cross promote. Tuesday December 8, 2009 2:47 Barry Schwartz

  2:48	Barry Schwartz: LEveraging viral mentions to continue momentum, just don't give up. Tuesday December 8, 2009 2:48 Barry Schwartz

  2:51	Barry Schwartz:  Next up... Tuesday December 8, 2009 2:51 Barry Schwartz

  2:51	Barry Schwartz: Jennifer Evans Laycock, Editor-In-Chief, Search Engine Guide Tuesday December 8, 2009 2:51 Barry Schwartz

  2:51	Barry Schwartz: Jennifer is a Social MEdia Strategiest Tuesday December 8, 2009 2:51 Barry Schwartz

  2:52	Barry Schwartz: Lots of companies do not know what to do with the traffic they get from their viral campaigns. Tuesday December 8, 2009 2:52 Barry Schwartz

  2:52	Barry Schwartz: Viral Goals include: Build the Brand Drive Traffic or Links Drive Sales Tuesday December 8, 2009 2:52 Barry Schwartz

  2:54	Barry Schwartz: She talks about the book, Convergence Marketing. She talks about the Rosen Velocity Scale. Campaign about building brand or driving sales. V1 is emotion to v10 is the SHAM WOW Tuesday December 8, 2009 2:54 Barry Schwartz

  2:54	Barry Schwartz: Brand side is heavily tied to emotion. Sale side is more on the SHAM Wow side. Tuesday December 8, 2009 2:54 Barry Schwartz

  2:55	Barry Schwartz: She mentiones the Extreme Brand with this Dove Emotion campaign Tuesday December 8, 2009 2:55 Barry Schwartz

  2:55	Tuesday December 8, 2009 2:55

  2:56	Barry Schwartz: Medium Brand + Offer Campaign from Office Max, Back to School for Pennies Tuesday December 8, 2009 2:56 Barry Schwartz

  2:56	Tuesday December 8, 2009 2:56

  2:57	Barry Schwartz: Brand + Emotion + Sales = Innocent (The Big Knit) Sainsbury's Tuesday December 8, 2009 2:57 Barry Schwartz

  2:57	Barry Schwartz: See http://www.ageconcern.org.uk/AgeConcern/B66C32B686014647972E5B10CED14732.asp Tuesday December 8, 2009 2:57 Barry Schwartz

  2:58	Barry Schwartz: Uniqueness + Sales Message = Blendtec See [www.blendtec.com] Tuesday December 8, 2009 2:58 Barry Schwartz

  2:59	Barry Schwartz: Buy Now = ShoeBuy.com When you finish the check out process at ShoeBuy, they give you a way to give $10 off coupon to friends via email, Facebook, Twitter, MySpace, Blogger, WordPress, etc. Tuesday December 8, 2009 2:59 Barry Schwartz

  3:00	Barry Schwartz: viral is as simple as enabling the share of your message Tuesday December 8, 2009 3:00 Barry Schwartz

  3:01	Barry Schwartz: Build The Brand = Slow Sales The Breakeven point for brand dollars spent takes a longer time... Tuesday December 8, 2009 3:01 Barry Schwartz

  3:01	Barry Schwartz: Build the Sales = Slow Brand These breakeven is quicker with this. So sometimes she recommends this route if you need immediate dollars. Tuesday December 8, 2009 3:01 Barry Schwartz

  3:04	[Comment From @erezson@erezson: ] bonus code and coupon is old fashion, it brings bonus seekers Tuesday December 8, 2009 3:04 @erezson

  3:04	Barry Schwartz: She shows more examples of the scale and how it works. Tuesday December 8, 2009 3:04 Barry Schwartz

  3:06	Barry Schwartz: Denise Chudy, Display and YouTube Sales Leader, Google is now up. Tuesday December 8, 2009 3:06 Barry Schwartz

  3:08	Barry Schwartz: She shows some examples of brand videos and viral videos. She will talk about creating videos on a viral level. 20 hours of video uploaded to YOuTube every minute. Tuesday December 8, 2009 3:08 Barry Schwartz

  3:09	Barry Schwartz:  Make them findable Use offline to seed discovery Leverage existing networks you have Leverage recognizable people Use advertising to get people there. Tuesday December 8, 2009 3:09 Barry Schwartz

  3:11	Barry Schwartz: Make them finable but making your titles, description and so on good. Tuesday December 8, 2009 3:11 Barry Schwartz

  3:12	Barry Schwartz: She goes through each example, will pull out highlights, if any... Tuesday December 8, 2009 3:12 Barry Schwartz

  3:15	jhoodbiz: SES Chicago. Igniting Viral Campaigns session. Get good videos discovered. 1. Make them findable 2. Use offline to seed 3. Leverage networks Tuesday December 8, 2009 3:15 jhoodbiz

  3:19	Barry Schwartz:  She now shows off the youtube.com/videotargeting product Tuesday December 8, 2009 3:19 Barry Schwartz

  3:20	Barry Schwartz: She is done, sorry for lack of coverage on her presentation. Tuesday December 8, 2009 3:20 Barry Schwartz

  3:21	Barry Schwartz: Q&A Time, I'll leave this open for a bit and chime in with Qs that I like. Tuesday December 8, 2009 3:21 Barry Schwartz

  3:24	Barry Schwartz: Li Evans just tried to stump the YouTube speaker Tuesday December 8, 2009 3:24 Barry Schwartz

  3:29

  Barry Schwartz: This session is over soon. Next up: How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs Turning Simple Change into Big Profit covered by Brian Ussery Cool Mobile Apps, Augmented Reality - It's a Brave New World! covered by Barry Schwartz Tuesday December 8, 2009 3:29 Barry Schwartz

  3:31

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  Landing Page Optimization: The 7 Deadly Sins from SES Chicago '09

  Posted: December 8th, 2009, 7:45pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Landing Page Optimization: The 7 Deadly Sins from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Brian Ussery - Beu Blog.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Landing Page Optimization: The 7 Deadly Sins

  
  

• 

  Real Time SEO: No More Yesterday's News from SES Chicago '09

  Posted: December 8th, 2009, 7:45pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Real Time SEO: No More Yesterday's News from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Barry Schwartz of RustyBrick & Marty Weintraub from aimClear.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Real Time SEO: No More Yesterday's News

  (12/08/2009)

    

  Close

  1:02	Barry Schwartz: Starting any minute, internet is pretty bad here... Hope it stays live. Tuesday December 8, 2009 1:02 Barry Schwartz

  1:03

  Barry Schwartz: Real Time SEO: No More Yesterday's News This session will focus on specific aspects of SEO for large media companies. The panelists will discuss the tools that media companies use to help them rank well for breaking news keywords as well as to capitalize on social media opportunities that exist within news content to help media companies to do well on sites such as: Digg, Facebook, Twitter, Reddit, etc. You'll learn about the future of video SEO and how structured data will play an important role in the future of video SEO for media companies. Lastly, the session will show you how to be successful in executing on large projects related to SEO within a media company. Moderator: Tim Ruder, Chief Revenue Officer, PerfectMarket Speakers: Brent Payne, SEO Director, Tribune Topher Kohan, SEO Manager, CNN Rochelle Sanchirico, Senior Director of Acquisition Marketing, Washington Post Digital Muhammed Saleem, Director of Social Media Strategy , ChicagoNow Tuesday December 8, 2009 1:03 Barry Schwartz

  1:08	Barry Schwartz: Tiger Woods was more popular than 'sex' or 'porn' he said, using Google Trends. Tribune takes time to try to focus on those opportunities and leverage it. Tuesday December 8, 2009 1:08 Barry Schwartz

  1:09

  Barry Schwartz: Triune received over 1.5 million visits in a single day for Tiger Woods queries. They saw traffic from Google, Goolge News, and Bing was in there also. They use Google Hot Trends on a daily basis. It is an indication of hourly trends. And they use this daily to figure out trending stories. Tuesday December 8, 2009 1:09 Barry Schwartz

  1:09	Barry Schwartz: He showed how he made a mistake about not writing about Penile Fracture. So he lost some traffic because he thought Tribune would not write about it. They then decided to write about it, but it was a bit too late. Tuesday December 8, 2009 1:09 Barry Schwartz

  1:09	Barry Schwartz: Internet slow, sorry for lag... Tuesday December 8, 2009 1:09 Barry Schwartz

  1:09	Barry Schwartz: If you look at the results for Tiger Woods a couple days ago, you would have seen in Google. News results, then after that, you saw kinda static web results, with boring info. Tuesday December 8, 2009 1:09 Barry Schwartz

  1:16

  Barry Schwartz: Towards the bottom of the first page you had some organic news results, which was related. At the Tribune they would redirect old stories on Tiger to the lead story for a temporary amount of time. Stories that have a longer shelf life don't stay long. Google News does recrawl stories, but there are tons of stories Google News needs to get to. It is kind of funny, because old stories with updates to those pages, don't rank well. The funny part (this is my comment) is that Google prefer to have a single updated real time story, as opposed to repetitive updated URLs. Recommendations for News: - Follow Google Trends - Change your URLS during breaking news - Change headline, subheadline, story text - If you need to cite other sources, do so sparingly - Have other site sin Google News link to you - Continually redirect old versions of a story to the new version - Only do so after new story is included in Google News - Find old stories related He then shows Google's new real time search feature launched yesterday. See [www.seroundtable.com] That is all. Tuesday December 8, 2009 1:16 Barry Schwartz

  1:19

  Barry Schwartz: CNN guy now up, Topher Kohan. Google is adding support to Yahoo SearchMonkey and RFDa and Facebook share Yahoo SearchMonkey: - A way to customize the way your results show up in Yahoo Search. - Google wants you to do it a little different He did this and they saw a 35% increase in indexed videos in Google Video. 22% increase in videos showing up for targeted keywords. Tuesday December 8, 2009 1:19 Barry Schwartz

  1:20	Barry Schwartz: The code size was incredibly big, so they had to cut it down and they keep cutting. Tuesday December 8, 2009 1:20 Barry Schwartz

  1:21	Barry Schwartz: Facebook Share: - Allows users to share video on Facebook - Allows better tracking of video content on Facebook Tuesday December 8, 2009 1:21 Barry Schwartz

  1:21

  Barry Schwartz: They added this to test sites and added to subset of videos on CNN.com. They saw 12% increase in index in universal Google results. 47% increase in vie being shares and viewed on Facebook (this is an estimate). Traffic from Facebook increased by 32%. Tuesday December 8, 2009 1:21 Barry Schwartz

  1:22	[Comment From David BrownDavid Brown: ] Way to revolutionize the way we get our info Barry! WIN! Tuesday December 8, 2009 1:22 David Brown

  1:22	Barry Schwartz: Microformats: Google and Yahoo worked on an open source set of standard microformats markup to use the videos and interactive content. It will change the way we do SEO in the next 12 months, he said. Tuesday December 8, 2009 1:22 Barry Schwartz

  1:23	Barry Schwartz: Just watch out for code bloat, he said. Tuesday December 8, 2009 1:23 Barry Schwartz

  1:23	Barry Schwartz: This does not help the search engines find your content, you still need good site architecture and sitemaps. It tells them more about what the content is, what it is about, what category it goes to, etc. Tuesday December 8, 2009 1:23 Barry Schwartz

  1:24	Barry Schwartz: Rochelle Sanchirico, Senior Director of Acquisition Marketing, Washington Post Digital is now up. Tuesday December 8, 2009 1:24 Barry Schwartz

  1:25	Barry Schwartz: She does all the online marketing for Washington Post Tuesday December 8, 2009 1:25 Barry Schwartz

  1:26

  Barry Schwartz: Working the "SEO Program" within the organization. She found most people don't understand SEO and are intimidated by it. Then there are those who have a little bit of knowledge and think they are experts. Then there are strong partners, advocates and evangelists - who are hard to find. Tuesday December 8, 2009 1:26 Barry Schwartz

  1:28

  Barry Schwartz: Who are ideal partners? - Access, people who have regular and unrestricted access to site content and code. Such as senior developers, content owners and senior web editors. - Accountability - people who have something to gain or lose, such as traffic owners or brand managers. - Enforcers - those who can get things done such as CTO/CIO and General Manager and Publishers - Reinforcements - people who are just plain interested, such as site analytics and tech geeks. Tuesday December 8, 2009 1:28 Barry Schwartz

  1:30	Barry Schwartz: Aligning the Goals: It's important to have shared goals. Identify those metrics and report on them. Create weekly, monthly, quarterly and annual goals. Tuesday December 8, 2009 1:30 Barry Schwartz

  1:30	[Comment From @steveplunkett@steveplunkett: ] wheee type Barry type... Tuesday December 8, 2009 1:30 @steveplunkett

  1:30	Barry Schwartz: Creating Accountability: Visuals can work wonders and think about a "burn down chart" or other device that already resonates with your co-workers. Tuesday December 8, 2009 1:30 Barry Schwartz

  1:31	Barry Schwartz: Get these goals tied into their salary, bonus and promotions. Tuesday December 8, 2009 1:31 Barry Schwartz

  1:33

  Barry Schwartz: Find Evangelists: People who can spread the "SEO gospel." You don't need the stakeholders, but they need regular content with people on core team. Should be provided with key talking points. Don't underestimate the power of branding. Should have access to most training materials. Should have regular updates on progress to goals and how they can help to move those forward. Ideal to have at least one evangelists per department. Tuesday December 8, 2009 1:33 Barry Schwartz

  1:34	Barry Schwartz: Rally the Masses also. Motivate 5 or 10 people is different then educating and exciting a newsroom of hundreds. You can train and motivate in several ways: - Large sessions - Small sessions - Sit down with people as they work Tuesday December 8, 2009 1:34 Barry Schwartz

  1:34	Barry Schwartz: Every employee has multiple responsibilities, so stay on top of them. Update them daily. Tuesday December 8, 2009 1:34 Barry Schwartz

  1:35	Barry Schwartz: That is all for Rochelle! Tuesday December 8, 2009 1:35 Barry Schwartz

  1:35	Barry Schwartz: Next up Muhammed Saleem, Director of Social Media Strategy, ChicagoNow. Tuesday December 8, 2009 1:35 Barry Schwartz

  1:36	Barry Schwartz: Use social media for massive exposure and linkbuilding... Tuesday December 8, 2009 1:36 Barry Schwartz

  1:37	Barry Schwartz: There are short and long term strategies... Tuesday December 8, 2009 1:37 Barry Schwartz

  1:38

  Barry Schwartz: Mainstream media presence on social media news sites are very well represented, such as telegraph.co.uk, bbc, yahoo news, nytimes, and so on. But while these news sites have a presence on these social news sites, they are not really utilizing them well - cause they are not targeted well. Tuesday December 8, 2009 1:38 Barry Schwartz

  1:39	Barry Schwartz: Top 50 sites on Dig control 40% of the content. 50% of that content comes from 25 mainstream sites. Tuesday December 8, 2009 1:39 Barry Schwartz

  1:39	Barry Schwartz: Now he is going to break down how to do this... Tuesday December 8, 2009 1:39 Barry Schwartz

  1:40	Barry Schwartz: 1st look at the category distribution of the popular stories. What is top content categories on Digg frontpage. "Offbeat" is number one, then world news, then technlogy, entertainment, science and so on. Tuesday December 8, 2009 1:40 Barry Schwartz

  1:41	Barry Schwartz: Then look at the competition within each category and the "promotional thershold" in each category. In most cases, the highest volume categories are most competitive. But science has a lower threshold compared to volume. Tuesday December 8, 2009 1:41 Barry Schwartz

  1:42	Barry Schwartz: Average link acquisitoon by category. So technology and world and business are leading in that category. You want the links, so go for those two categories. Tuesday December 8, 2009 1:42 Barry Schwartz

  1:42	Barry Schwartz: Lifestyle category for link acquisiton does poor in link building, but within lifestyle, travel does well, so maybe break down to the sub categories, because some might stand out. Tuesday December 8, 2009 1:42 Barry Schwartz

  1:43	Barry Schwartz: Also look at link acquisitions by day of the week: Monday's do well, but Thursday does better than Tuesday and Wednesday. In terms of link builds. Tuesday December 8, 2009 1:43 Barry Schwartz

  1:43	Barry Schwartz: So how do you create content that will get promoted and get you links? Tuesday December 8, 2009 1:43 Barry Schwartz

  1:44	Barry Schwartz: Average link acquisiton by keyword in title and description. Words that work include: Pics iPhone Top 10 Etc Tuesday December 8, 2009 1:44 Barry Schwartz

  1:44	Barry Schwartz: Compare that to the same keyword listed on the landing page. Don't be deceptive with your titles. Tuesday December 8, 2009 1:44 Barry Schwartz

  1:45	Barry Schwartz: Viral News Titles: Lists do well Adjectives (Superlatives, sensationalism) Figures, Numbers (stats, facts) Rich Media (pics, infographics, videos, interactive) Tuesday December 8, 2009 1:45 Barry Schwartz

  1:47	imoneyguy: RT @logik_direct: Good word of mouth is the best marketing money can’t buy. -Muhammad Saleem Tuesday December 8, 2009 1:47 imoneyguy

  1:48

  Barry Schwartz: It is about the community on the site... Look at who are the most popular members on the site in the past 30 days. Total posts, total diggs, total comments. Look at what sites, content, categories these members like. Then check out their profile. Tuesday December 8, 2009 1:48 Barry Schwartz

  1:49	Barry Schwartz: It shows success rate and then you can also see their other profiles and how to contact them. Then contact them and ask them to submit your content. Tuesday December 8, 2009 1:49 Barry Schwartz

  1:50	Barry Schwartz: Top 10 are responsible for 10% of all promotions Top 25% responsible for 21% Tuesday December 8, 2009 1:50 Barry Schwartz

  1:50	Barry Schwartz: That is all for him, Q&A Time. Tuesday December 8, 2009 1:50 Barry Schwartz

  1:51	Barry Schwartz: Next up at [www.SERoundtable.com] at 2:30pm (central time): Igniting Viral Campaigns covered by Barry Schwartz Tuesday December 8, 2009 1:51 Barry Schwartz

  1:54

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  Social Media Checklist from SES Chicago '09

  Posted: December 8th, 2009, 5:15pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Social Media Checklist from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Barry Schwartz of RustyBrick.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Social Media Checklist

  (12/08/2009)

    

  Close

  10:23

  Barry Schwartz: Starting in about 7 minutes... Tuesday December 8, 2009 10:23 Barry Schwartz

  10:24

  Barry Schwartz: Social Media Checklist Before you build or expand your company's social media profile, do you really know what you are getting into? Setting up a Twitter account or Facebook profile or uploading a YouTube video is the easy part. What's next? This panel will examine practical issues you should consider when developing your brand's social strategy. Moderator: Anna Maria Virzi, Executive Editor, ClickZ Speakers: Sean Carton, Chief Strategy Officer, idfive Jeanniey Mullen, Chief Marketing Officer, Zinio Heidi Cohen, President, Riverside Marketing Strategies Brian Boland, Manager, Performance Solutions, Facebook Tuesday December 8, 2009 10:24 Barry Schwartz

  10:28

  andybeal: Free Lego at the iCrossing #ses booth! Wait til I introduce him to the stormtrooper gang! ;-) Tuesday December 8, 2009 10:28 andybeal

  10:29

  Barry Schwartz: Starting in a few minutes... Tuesday December 8, 2009 10:29 Barry Schwartz

  10:30

  angkubicek: i heart the live blogging from #ses although it makes me wish i was there Tuesday December 8, 2009 10:30 angkubicek

  10:32

  Barry Schwartz: Here we go... Tuesday December 8, 2009 10:32 Barry Schwartz

  10:33

  Barry Schwartz: Anna Maria Virzi is moderating this panel. Tuesday December 8, 2009 10:33 Barry Schwartz

  10:35

  Barry Schwartz: What is Social Media? We know it is more than Twitter... Tuesday December 8, 2009 10:35 Barry Schwartz

  10:36

  Barry Schwartz: Brian from Facebook said, "A fundamental shift in the way that people use the Internet." It changes over time, but the fundamental point is that it is interactive. Tuesday December 8, 2009 10:36 Barry Schwartz

  10:37

  Barry Schwartz: Mod doesn't know how to use PowerPoint Tuesday December 8, 2009 10:37 Barry Schwartz

  10:37

  Barry Schwartz: Sean said social media is technology that helps facilitate conversation. Tuesday December 8, 2009 10:37 Barry Schwartz

  10:39

  Barry Schwartz: Heidi Cohen has many definitions... Involves different levels of engagement, not just the people who put the content out there. Ecomoasses wide variety of content formats, such as text, video, images, pdfs, audio, etc Everyone is now connected in networks Speed of content and movement of that content is faster Conversation can happen in real time or old content rising up again It can be on desktop, handheld, etc It melds offline and online Tuesday December 8, 2009 10:39 Barry Schwartz

  10:40

  Barry Schwartz: Jeanniey said she hates going last.. Anything that is watercooler-worthy. Conversation has a chance of becoming succesfful in social media. Tuesday December 8, 2009 10:40 Barry Schwartz

  10:40

  Barry Schwartz: Mod apologized for PowerPoint slide handling... Tuesday December 8, 2009 10:40 Barry Schwartz

  10:43

  Barry Schwartz: 8 Points Social Media Marketing Checklist What is your overall marketing strategy What are your marketing or business goals for your social media marketing? What forms of social media wil you use and why? How will you measure your social media marketing? What metrics are appropriate for your campaign and what do they tell you? How will you gather the info? What will you do with the data? Are you currently listening to what is being said about your firm, brands and products? What types of supporting marketing will you use to promote and extend the reach of your program? What dedicated resources will you allocate to your social media programs, both financial and headcount? Choose the right outlets Tuesday December 8, 2009 10:43 Barry Schwartz

  10:43

  Barry Schwartz: You don't need to jump in, first figure out your goals... Tuesday December 8, 2009 10:43 Barry Schwartz

  10:45

  Barry Schwartz: Measuring these goals within social media is important... Tuesday December 8, 2009 10:45 Barry Schwartz

  10:46

  Barry Schwartz: See the feedback on your brands, see what people are saying about you and your products. Tuesday December 8, 2009 10:46 Barry Schwartz

  10:47

  Barry Schwartz: Your social media campaign does not exist in the vacuum, you can't just post and pray it will come, you need to give it care and push it. Think about how do you integrate this. Tuesday December 8, 2009 10:47 Barry Schwartz

  10:49

  jhoodbiz: SES Chicago Social Media Checklist session. Decide what forms of social media will you use and why you will use them. Tuesday December 8, 2009 10:49 jhoodbiz

  10:49

  Barry Schwartz: You need dedicated people to manage this, and if you don't - it won't happen. Tuesday December 8, 2009 10:49 Barry Schwartz

  10:50

  Barry Schwartz: If you do not have dedication from people and money, it won't happen... Tuesday December 8, 2009 10:50 Barry Schwartz

  10:50

  Barry Schwartz: Not using names, cause I can't see who is saying what.... Sorry. Tuesday December 8, 2009 10:50 Barry Schwartz

  10:52

  Barry Schwartz: Brian said, "be relevant." If it is a Facebook update, Tweet or even an ad - it is about understanding how you are relevant in that context (conversation). Tuesday December 8, 2009 10:52 Barry Schwartz

  10:53

  Barry Schwartz: Understand the many ways you can engage with social media. These are from distribution points, similar to SEO, with Facebook pages, Twitter accounts, and blogs to paid ads or youtube ads, facebook ads. Tuesday December 8, 2009 10:53 Barry Schwartz

  10:53

  Barry Schwartz: Can you buy this? Brian said, yes you can. Tuesday December 8, 2009 10:53 Barry Schwartz

  10:53

  Barry Schwartz: You can use Facebook ads to drive response. Tuesday December 8, 2009 10:53 Barry Schwartz

  10:53

  Barry Schwartz: When ads have social context, you engage with them more, Brian said. Tuesday December 8, 2009 10:53 Barry Schwartz

  10:55

  Barry Schwartz: If you are trying to drive fans or get followers, it is important for you to define the value of each fan, each follower, each impression, each post and retweet. etc. We are good at measuring this on search, but now it is time for social media. Tuesday December 8, 2009 10:55 Barry Schwartz

  10:55

  Barry Schwartz: Because it is a conversation, you need to figure out how to continue that conversation. Tuesday December 8, 2009 10:55 Barry Schwartz

  10:56

  purpletrout: You can use Facebook ads to drive response. #SocialMedia #SES Tuesday December 8, 2009 10:56 purpletrout

  10:56

  Barry Schwartz: Sean starts off by saying "Don't panic! This isn't new." Tuesday December 8, 2009 10:56 Barry Schwartz

  10:57

  Barry Schwartz: We get too hung up on the specific technology, instead of what you want to use it for. Tuesday December 8, 2009 10:57 Barry Schwartz

  10:59

  Barry Schwartz: Someone just told her how to use the arrow keys to change slides. She said, "she is a Mac person." But the arrow key works on a Mac also. Still not working, there it goes. Tuesday December 8, 2009 10:59 Barry Schwartz

  11:00

  Barry Schwartz: The computer seems very lagged.... Tuesday December 8, 2009 11:00 Barry Schwartz

  11:00

  Barry Schwartz: Sean then explains about 'dont be reckless.' Have a systimatic way at going into this. You need a strategy. Tuesday December 8, 2009 11:00 Barry Schwartz

  11:00

  Barry Schwartz: Sean adds, ask yourself, why social media, espesially when you have a limited budget. Tuesday December 8, 2009 11:00 Barry Schwartz

  11:02

  Barry Schwartz: You cannot participate in this stuff unless you are willing to let go a bit. Allowing comments in blog posts, Facebook people can comment on your pages, etc. Tuesday December 8, 2009 11:02 Barry Schwartz

  11:03

  purpletrout: Don’t be reckless (with social media)...you need a strategy - Sean Carton #socialmedia #SES Tuesday December 8, 2009 11:03 purpletrout

  11:04

  Barry Schwartz: Heidi is now up explaining that you need to look inside your organization for this. Tuesday December 8, 2009 11:04 Barry Schwartz

  11:04

  Barry Schwartz: When you go to social media, your audience is broadens to lots of new people outside of your customers, including gov't, competitors and others. Tuesday December 8, 2009 11:04 Barry Schwartz

  11:05

  Barry Schwartz: Fresh content is required and you need to be there continouly for this content, interact.... She said. Tuesday December 8, 2009 11:05 Barry Schwartz

  11:06

  Barry Schwartz: You need to give people a reason to come back. Tuesday December 8, 2009 11:06 Barry Schwartz

  11:07

  Barry Schwartz: Make sure to set parameters for your employees. YOu need internal policies to tell what people can or cannot say, how they should be identifying themselves and so on. Tuesday December 8, 2009 11:07 Barry Schwartz

  11:07

  Barry Schwartz: Jeanniey is next up... Tuesday December 8, 2009 11:07 Barry Schwartz

  11:08

  Barry Schwartz: There will be new tools and much more going on with this in the future. No social media best practices are written for these new tools. Tuesday December 8, 2009 11:08 Barry Schwartz

  11:09

  Barry Schwartz: She said, "apps are the new web." The average consumer has 6 web-enabled devices with access to 2 at any given time. Tuesday December 8, 2009 11:09 Barry Schwartz

  11:09

  AnnaMariaVirzi: #ses @empg: apps are the new web; the average consumer has 6 web enabled devices w/ access to 2 at any time Tuesday December 8, 2009 11:09 AnnaMariaVirzi

  11:10

  jhoodbiz: SES Chicago Social Media Checklist session. New tools - Apps are the new web. Acknowledge that the Web is no longer tied to a laptop. Tuesday December 8, 2009 11:10 jhoodbiz

  11:10

  MissDeFacto: I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi Tuesday December 8, 2009 11:10 MissDeFacto

  11:10

  Barry Schwartz: FYI, these are tweets from people in the audience now... Tuesday December 8, 2009 11:10 Barry Schwartz

  11:11

  Do you have a dedicated person to manage your social media? Yes - Employee  ( 0% )Yes, Myself  ( 100% )No  ( 0% )Not yet, but I will  ( 0% ) Tuesday December 8, 2009 11:11

  11:12

  Barry Schwartz: Measure the effectiveness: Use tools that will help integrated and measure the effectiveness of digital channels, including email, SMS, etc on a single platform. Tuesday December 8, 2009 11:12 Barry Schwartz

  11:13

  Barry Schwartz: Empower Consumers: Enable customers to choose what messages they receive and in what channels Tuesday December 8, 2009 11:13 Barry Schwartz

  11:15

  Barry Schwartz: She ends with "Yesterday's Gone", if you are following a best practice that dates back to 2008 or earlier, toss it away, it is now wrong... Things have changed. Tuesday December 8, 2009 11:15 Barry Schwartz

  11:16

  Have Social Media Best Practices Changed from now to 2008? Yes, it Changed  ( 0% )No, it is the Same  ( 100% ) Tuesday December 8, 2009 11:16

  11:17

  JuliaRosien: At the end of the day, how do you get and sustain engagement on social media. Is it always about buzz or does it go deeper #seschi Tuesday December 8, 2009 11:17 JuliaRosien

  11:18

  Barry Schwartz: They are now arguing about this point: " MissDeFacto: I disagree. U don’t give up control of your brand by doing social media. The outside has always shaped your brand identity. #ses #seschi" Tuesday December 8, 2009 11:18 Barry Schwartz

  11:22

  Barry Schwartz: Q&A Time btw... Session over in 20 mins.. Tuesday December 8, 2009 11:22 Barry Schwartz

  11:23

  Barry Schwartz: Next up at [www.SERoundtable.com] at 1pm (central) include: Real Time SEO: No More Yesterday's News covered by Barry Schwartz & Marty Weintraub Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery Tuesday December 8, 2009 11:23 Barry Schwartz

  11:25

    cil_setSizes();

  
  

• 

  Developments in Information Retrieval on the Web from SES Chicago '09

  Posted: December 8th, 2009, 5:15pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Below is live coverage of the Developments in Information Retrieval on the Web from the SES Chicago 2009 (official SES Chicago Site) conference.

  This coverage is provided by Brian Ussery - Beu Blog & Marty Weintraub from aimClear.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

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  Developments in Information Retrieval on the Web

  (12/08/2009)

    

  Close

  10:36

  Brian Ussery (@beussery):  Good morning from SES Chicago! Developments in Information Retrieval on the Web Hyperlinked web documents are being described by Internet researchers as the "tip of the iceberg." In this session we will cover the important concepts that are pushing semantic technology such as linked data and RDFa (rich snippets) and will give practical examples as they relate to recent applications. This session will demonstrate how Internet researchers are changing the WWW in a fundamental and powerful way. With Google announcing its support of RDFa and with other large companies pushing support for linked data, it is important for search marketers to be aware of these new developments. This session will showcase practical examples that search marketers and web developers can use to begin participating in the linked data movement. * Moderator: Sean Golliher, Founder and Publisher, SEMJ.org Speakers: - Jamie Taylor, PhD., Author, "Programming the Semantic Web" and Minister of Information, Freebase.com - Martin Hepp, Professor, General Management & E-Business, Universität der Bundeswehr München - Jay Myers, Lead Web Development Engineer, Best Buy Co. - Nick Cox, Senior Product Manager, Yahoo! Tuesday December 8, 2009 10:36 Brian Ussery (@beussery)

  10:43

  Brian Ussery (@beussery):  Jamie leads off Jamie starts off with an illustration of how PageRank works through IR eyes. Next illustration looks similar to Google Wonder Wheel. Both illustrations show relationships between topics and pages. Jamie works for Freebase where over 10k apps are available to visualize relationships. Next slide depicts "linked data cloud" but Jamie mentions that some knowledge is involved that these are more than nodes on a graph. Jamie mentions Jeff Jarvis's "What would Google Do?" and it's "link economy". Jamie hopes to help labeled links become more a vocabulary of sorts…. For example twitter's @ tags or # tags. These are labels that relate to other content in terms of linked vocabulary. That said, in HTML links aren't annotated this way. Tuesday December 8, 2009 10:43 Brian Ussery (@beussery)

  10:46

  Brian Ussery (@beussery):  Jamie talks about marking up content so it can be easier used for ecommerce. Next he talks about strong identifiers and how identifiers are used. Tuesday December 8, 2009 10:46 Brian Ussery (@beussery)

  10:51

  Brian Ussery (@beussery):  - Labeled Links - Strong Identifiers 2 formats microformats -easy to use -small fixed vocab cons: no standard parsing pattern no strong identifiers - limit to utility RDFa: unambiguous identifiers RDF = Subject Predicate Object } Triple Shakira, Knows, Penelope Cruz = Triple HTML5 Microdata -easy to use -strong identifiers -extensible -easy to parse Jamie wrote "Semantic Web" OREILLY Thanks Jamie! :) Tuesday December 8, 2009 10:51 Brian Ussery (@beussery)

  10:55

  Brian Ussery (@beussery):  Up next is Martin from Germany creator of Good Relations vocab which has been adopted by Yahoo Best Buy and others...... Currently little unified view back and forth across data silos. Tuesday December 8, 2009 10:55 Brian Ussery (@beussery)

  10:59

  Tuesday December 8, 2009 10:59

  11:01

  Tuesday December 8, 2009 11:01

  11:02

  Tuesday December 8, 2009 11:02

  11:03

  Brian Ussery (@beussery): By linking your data with other data, you increase visibility of your own data. Tuesday December 8, 2009 11:03 Brian Ussery (@beussery)

  11:08

  Tuesday December 8, 2009 11:08

  11:08

  Brian Ussery (@beussery): Build links to data, not just documents. Chains of affiliate links are optional Tuesday December 8, 2009 11:08 Brian Ussery (@beussery)

  11:09

  Tuesday December 8, 2009 11:09

  11:10

  Tuesday December 8, 2009 11:10

  11:10

  Brian Ussery (@beussery): mobeedo.com & igoogr.appspot.com are live examples of ecommerce clients Tuesday December 8, 2009 11:10 Brian Ussery (@beussery)

  11:11

  Brian Ussery (@beussery):  Good Relations Cookbook: tr.im/cookbook Tuesday December 8, 2009 11:11 Brian Ussery (@beussery)

  11:13

  Brian Ussery (@beussery):  Up next is Jay from Best Buy... Tuesday December 8, 2009 11:13 Brian Ussery (@beussery)

  11:19

  Brian Ussery (@beussery): ecommerce chanllenges > product data > creates uninformed customers > under utilized product "long tail" Tuesday December 8, 2009 11:19 Brian Ussery (@beussery)

  11:22

  Brian Ussery (@beussery): Best Buy Semantic Product Web URLs indexed via: [www.google.com] Tuesday December 8, 2009 11:22 Brian Ussery (@beussery)

  11:23

  Brian Ussery (@beussery): - human machine readable - easy html - easy for engines - granular Tuesday December 8, 2009 11:23 Brian Ussery (@beussery)

  11:23

  Brian Ussery (@beussery): What's next? Best Buy plans to provide more information into events.... Tuesday December 8, 2009 11:23 Brian Ussery (@beussery)

  11:24

  Brian Ussery (@beussery):  In terms of products, explore beta (mentioned previously) Tuesday December 8, 2009 11:24 Brian Ussery (@beussery)

  11:24

  Brian Ussery (@beussery): @jaymyers Tuesday December 8, 2009 11:24 Brian Ussery (@beussery)

  11:25

  Brian Ussery (@beussery):  Nick is up! Tuesday December 8, 2009 11:25 Brian Ussery (@beussery)

  11:26

  Brian Ussery (@beussery): Nick points out time for implementation is short Tuesday December 8, 2009 11:26 Brian Ussery (@beussery)

  11:27

  Brian Ussery (@beussery):  Nick points out that search thinks in terms of nouns and not information. Tuesday December 8, 2009 11:27 Brian Ussery (@beussery)

  11:28

  Tuesday December 8, 2009 11:28

  11:30

  Brian Ussery (@beussery):  A side result of richer presentation is richer data. Virtual verticals from structured data from publishers. Structure allows intent to be more clear in many cases. Bing it seems is the other major engine using structured data. Tuesday December 8, 2009 11:30 Brian Ussery (@beussery)

  11:31

  Brian Ussery (@beussery):  Google is taking a "much more familiar approach" by using templates on the fly.... Tuesday December 8, 2009 11:31 Brian Ussery (@beussery)

  11:36

  Brian Ussery (@beussery):  Yahoo is also using RDF for Flash and has published a lot of objects. developer.search.yahoo.com/start Tuesday December 8, 2009 11:36 Brian Ussery (@beussery)

  11:38

  Brian Ussery (@beussery): Q&A Tuesday December 8, 2009 11:38 Brian Ussery (@beussery)

  11:41

    cil_setSizes();

  
  

• 

  SES Chicago '09 Live Blogging Schedule

  Posted: December 1st, 2009, 9:50pm CET by rustybrick

  Tags:  Search Engine Strategies 2009 Chicago  

  Did you know that the first conference we ever covered here was SES Chicago and that back six years ago in 2003? Since then we covered this conference every year but last. And we will be covering SES Chicago 2009 this year. For our past years coverage see SES Chicago 2003, SES Chicago 2004, SES Chicago 2005, SES Chicago 2006 and SES Chicago 2007. Next week, Monday, December 7th starts SES Chicago 2009.

  We have several volunteers that will be helping with the live blog coverage on the CoverItLive tool. They include Brian Ussery aka Beussery, Marty Weintraub from aimClear, Chris Boggs of Rosetta and myself.

  Here is our coverage schedule, which is subject to change at the last minute:

  Monday, December 7 - Day 1
  9:00am-10:15am
  Jeff Jarvis, Author of What Would Google Do? covered by Barry Schwartz
  10:30am-11:30am
  Mixed Media SERPs covered by Barry Schwartz
  Search Analytics covered by Brian Ussery
  Search Industry Today covered by Chris Boggs
  11:45am-12:45pm
  How to Turn Your Web Analytics Into a Money-Making Machine covered by Brian Ussery
  Search: Where to Next? covered by Chris Boggs
  1:45pm-2:45pm
  Meaningful SEO Metrics: Going Beyond the Numbers covered by Barry Schwartz
  3:15pm-4:15pm
  SEO Through Blogs & Feeds covered by Barry Schwartz
  Search and the Integrated Marketing Mix covered by Chris Boggs
  4:30pm-5:30pm
  Customer Insights via Search Engine Tools covered by Chris Boggs & Marty Weintraub
  Ghost Blogging, Tweeting, Content Production - Ethical? Does It Matter? covered by Barry Schwartz

  Tuesday, December 8 - Day 2
  10:30am-11:45am
  Developments in Information Retrieval on the Web covered by Brian Ussery & Marty Weintraub
  Social Media Checklist covered by Barry Schwartz
  1:00pm-2:15pm
  Real Time SEO: No More Yesterday's News covered by Barry Schwartz & Marty Weintraub
  Landing Page Optimization: The 7 Deadly Sins covered by Brian Ussery
  2:30pm-3:45pm
  Igniting Viral Campaigns covered by Barry Schwartz
  4:15pm-5:30pm
  How to Speak Geek: Working Collaboratively With Your IT Department to Achieve Business Goals covered by Chris Boggs
  Turning Simple Change into Big Profit covered by Brian Ussery
  Cool Mobile Apps, Augmented Reality - It's a Brave New World! covered by Barry Schwartz

  Wednesday, December 9 - Day 3
  9:00am-10:00am
  Keynote: Dan Siroker, Former Deputy New Media Director, Obama Transition Team and Founder, CarrotSticks covered by Barry Schwartz
  10:30am-11:45am
  PPC or SEO? The Ultimate Search Marketing Battle covered by Chris Boggs & Barry Schwartz
  12:45pm-2:00pm
  Facebook Rockstars RoundTable: Marketing For the Other Internet covered by Barry Schwartz & Brian Ussery
  2:30pm-3:45pm
  Search Becomes the Display OS covered by Barry Schwartz

  For those that will be there, I look forward to seeing you. For those that cannot make it, I hope we are covering the sessions you most want to hear about.

  
  

• 

  PubCon 2009 Vegas Coverage Recap

  Posted: November 13th, 2009, 1:32am CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  We covered just under 40 sessions at the 2009 PubCon. That makes it the sixth PubCon Vegas we covered, we got 2009, 2008, 2007, 2006, 2005 and 2004. This year, our volunteers include Avi Wilensky & Sheara Goldenthal from Promediacorp, Brian Ussery aka Beussery, Marty Weintraub from aimClear and Carolyn Shelby aka Cshel. Thank you guys!

  Here are links to all our coverage:

  Day One Coverage:

  • SEO for Multimedia and Rich Media
  • Hot Topics and Trends in the Affiliate Space
  • Experts on PR & Twitter
  • Enterprise Level Bid Management
  • How Do You Optimize For Universal and Personal Search?
  • Top-Shelf SEO: Hot Topics and Trends
  • Ecommerce and Shopping Cart Optimization
  • What Every Webmaster Should Know About Code Installation
  • Capitalizing on Twitter & The Microblogging Revolution
  • Twitter Landscape - Hot Topics and Trends
  • In-House SEO
  • Kickoff Keynote Tony Hsieh, CEO Zappos

  Day Two Coverage:

  • Hosting Issues and SEO/SEM
  • Multivariate Testing and Conversion Tweaking
  • How SEO Can Help Pull the Publishing Industry Back from the Brink
  • Post Mortem - Banned Site Forensics
  • Mega Site SEO
  • Domaining and Alternative Traffic
  • Lead Generation and CPA Marketing
  • Social Media & Press Relations
  • Effective Solutions to In-House SEO, PPC, and Campaigns
  • SEO Design & Organic Site Structure
  • Viral and Video - Two Good Things That Go Great Together
  • Understanding The Complex Social Marketing Playing Field
  • The Wonderful World Of Widgets
  • How do Social Media & Search Intersect?
  • Local Search and Mobile Optimization
  • Keynote Panel: Vegas Strip Hotel Marketing Departments

  Day Three Coverage:

  • PubCon Live: Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown
  • PubCon Live: Community Hacking: 96 Baiting Strategies You Can Employ
  • PubCon Live: Search Bloggers : What's Hot and Trending?
  • PubCon Live: Real World Winning Tactics for Content Creation
  • PubCon Live: Social Media Measurement and Signals
  • PubCon Live: Starting a vBulletin Community
  • PubCon Live: Real World, Low Risk, High Reward Link Building Strategies
  • PubCon Live: Interactive Site Review : Organic Focus
  • PubCon Live: The Top 50 Best Website Ideas We've Ever Seen
  • PubCon Live: Linkfluence: How to Buy Links With Maximum Juice and Minimum Risk

  
  

• 

  PubCon Live: Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown

  Posted: November 13th, 2009, 1:05am CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown from the PubCon 2009 conference.

  This coverage is provided by Brian Ussery - Beu Blog & Barry Schwartz of RustyBrick.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown

  
  

• 

  PubCon Live: Community Hacking: 96 Baiting Strategies You Can Employ

  Posted: November 12th, 2009, 11:45pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Community Hacking: 96 Baiting Strategies You Can Employ from the PubCon 2009 conference.

  This coverage is provided by Avi Wilensky of Promediacorp .

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Community Hacking: 96 Baiting Strategies You Can Employ

  
  

• 

  PubCon Live: Search Bloggers : What's Hot and Trending?

  Posted: November 12th, 2009, 11:45pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Search Bloggers : What's Hot and Trending? from the PubCon 2009 conference.

  This coverage is provided by Brian Ussery - Beu Blog.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Search Bloggers : What's Hot and Trending?

  
  

• 

  PubCon Live: Real World Winning Tactics for Content Creation

  Posted: November 12th, 2009, 10:20pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Real World Winning Tactics for Content Creation from the PubCon 2009 conference.

  This coverage is provided by Sheara Goldenthal of Promediacorp.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Real World Winning Tactics for Content Creation

  
  

• 

  PubCon Live: Social Media Measurement and Signals

  Posted: November 12th, 2009, 10:20pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Social Media Measurement and Signals from the PubCon 2009 conference.

  This coverage is provided by Marty Weintraub from aimClear.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Social Media Measurement and Signals

  
  

• 

  PubCon Live: Starting a vBulletin Community

  Posted: November 12th, 2009, 8:20pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Starting a vBulletin Community from the PubCon 2009 conference.

  This coverage is provided by Sheara Goldenthal of Promediacorp.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Starting a vBulletin Community

  
  

• 

  PubCon Live: Real World, Low Risk, High Reward Link Building Strategies

  Posted: November 12th, 2009, 8:20pm CET by rustybrick

  Tags:  WebmasterWorld PubCon 2009 Las Vegas  

  Below is live coverage of the Real World, Low Risk, High Reward Link Building Strategies from the PubCon 2009 conference.

  This coverage is provided by Avi Wilensky of Promediacorp & Barry Schwartz of RustyBrick.

  We are using a live blogging tool to provide the real time coverage, please excuse any typos. You can also interact with us and while we are live blogging, so feel free to ask us questions as we blog. We will publish the archive below after the session is completed.

  Real World, Low Risk, High Reward Link Building Strategies

  
  

• 

  Live Coverage of Productivity Tips For The Busy Search Marketer at SMX West

  Posted: February 12th, 2009, 11:40pm CET by rustybrick

  Tags:  Search Marketing Expo 2009 West  

  Below is live coverage of the Productivity Tips For The Busy Search Marketer from SMX West 2009 conference.

  This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

  We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

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  Productivity Tips For The Busy Search Marketer

  (02/12/2009)  Powered by: CoveritLive

    

  Close

  2:47	Barry Schwartz:  Matt McGee mods up this panel

  2:47	Barry Schwartz:  Thomas Schmitz is up first from Portent Interactive

  2:48	Barry Schwartz:  Tools - Prepacked - Written by smart people - Save time - Avoid aggravation

  2:49	Barry Schwartz:  Tools - Limited to program abilities and outputds - Stuck with programs faults - Can be expensive

  2:50	Barry Schwartz:  Scripts - Save time - Save money - Avoid aggravation - Custom & targeted - Use anything you cfind and can gather on the net

  2:50	Barry Schwartz:  Scripts - Limited to accessible data - Limited by scripting ability

  2:51	Barry Schwartz:  Start with PHP or MySQL if your getting startted

  2:52

  2:53	Keri Morgret:  He's talking about brute force tools.

  2:53	Keri Morgret:  Go into Word, replace characters with other characters so you can then dump it into Excel and run things without Excel choking on those first characters.

  2:53	[Comment From Pedro Sttau] Looking foward to this. Hello Barry and Keri. :)

  2:54	Keri Morgret:  Access is worth the learning curve, since it's relational.

  2:54	Barry Schwartz:  KEyword research example will bring this all together...

  2:55	Keri Morgret:  He uses iMacros, a firefox addon that automates repetitive tasks.

  2:55	Barry Schwartz:  He shows a script to grab data, parses it and then adds a macro code to automate repetitive tasks

  2:56	Keri Morgret:  He's showing a lot of great things, but I'm not able to write it down fast enough. This is why you should come to the conference. ;)

  2:57	Keri Morgret:  You do need to do hand filtering, you can't automate everything.

  2:57

  2:58	Barry Schwartz:  David Wallace is next up, he is the picture above

  2:58	Barry Schwartz:  David will share more of his routines to be productive

  2:59	[Comment From Pedro Sttau] I used to use Macros on My Excel sheets to handle pretty much everything that needed calculations done, but today most of the "repetitive tasks" are repetitive but not so much "automizable", dont know if you have the same experience.

  2:59	Keri Morgret:  Begins day with email, bloglines, and twitter.

  2:59	[Comment From Prashant] can you give an example of what you would use these macros for? i'm a little confused

  3:00	Barry Schwartz:  @prashant to help automate the clean up for the data grabbing tool

  3:00

  Keri Morgret:  - Take care of new emails that don't require a lot of time -- get it out of the way. - Categorize blog feeds, can sift through those based on current priorities - Open new posts in separate tab that I want to write a post about. - Click on TwitterFox icon and look for DMs or @ replies only.

  3:01	Keri Morgret:  Writing New Posts: Creative or resourcevful posts can be scheduled anytime. Posts covering industry news need immediate attention Read, write, and publish.

  3:01	Keri Morgret:  Everything else: can be client projects, RFPs, finances, etc.

  3:02	[Comment From Prashant] sorry, which data grabbing tool? i feel like i'm missing a piece of information

  3:02	Barry Schwartz:  @Parshant, he writes his own with scripts

  3:02	Keri Morgret:  Managing email overload: Uses outlook express. Has extensive category structure Only keep "pending" emails. If it's done business, saves it to hard drive. Non-important, non-pending emails are discarded. Outlook Express Backup Genie

  3:03	Barry Schwartz:  David's inbox slide looks like a post I wrote at my personal blog [www.cartoonbarry.com]

  3:05	Barry Schwartz:  He uses bloglines !!! ugh! why why why

  3:05	[Comment From Pedro Sttau] OutlookExpress? Am a bit surprised there. Thunderbird is so superior at organizing email , prioritizing it and making it "actionable"

  3:05	Keri Morgret:  He shows the multiple social bookmarking sites he uses.

  3:05	Barry Schwartz:  His blog reader folders looks very similar to mine also :)

  3:06	Keri Morgret:  He tries to be selective, avoids time wasters.

  3:07	Barry Schwartz:  He uses TwiterFox, never uses the Twitter web page

  3:08	[Comment From Prashant] i heart twitterfox. makes the whole "process" of twitter so much quicker

  3:08	Keri Morgret:  Tries to make sure all scheduled work is done by the 20th of the month to make sure you have time for your stuff in addition to client stuff.

  3:09	Barry Schwartz:  Next up is Jennifer Slegg, JenSense

  3:09

  3:10	Keri Morgret:  How to make non-desk time productive. COmmuting time, waiting time, kids' activities.

  3:10	Barry Schwartz:  OMG! She uses notebooks and pens and paper!

  3:11	Barry Schwartz:  I am the anti-paper, so this is weird

  3:11	[Comment From Pedro Sttau] Getting client related tasks done 10 days before the month is over? Dear me I am definitely doing something wrong with my time here.

  3:12	Keri Morgret:  This is a way to keep you on task -- if you just write something down on paper, you're not going to get on and check twitter and email and get your spouse to give you a nasty look when you want to write a quick reminder note to yourself.

  3:12	Barry Schwartz:  She makes an excellent point, my wife won't yell at me if I open a small notebook, but when I open my laptop or my iPhone -- oh boy

  3:12	Keri Morgret:  Personal voice recorder. New ones are great. You can dictate blog post ideas, reminders for yourself, etc. It's digital, so you can copy it to your computer.

  3:13	Keri Morgret:  Dragon Naturally Speaking. Converts words to text, imports into word, dreamweaver, wordpress. Can either dictate directly into computer or use a digital voice recorder to convert your voice file into text that you can import.

  3:14	Keri Morgret:  Buy the best rated recorder you can afford. Dragon rates many from expensive to top of the line. If you plan to dictate while driving, buy one of the better recorder / microphone options.

  3:14	Keri Morgret:  Dragon's website is the one that rates the recorders.

  3:14	Keri Morgret:  Dragon is trainable, so it can understand SEO, PPC, AdSense, etc.

  3:15	Keri Morgret:  Netbooks and MiniLaptops. It's a fast bootup, easy to carry anywhere, can work on it during downtime. Can upload to webserver or thumdrive .Can't run World of Warcraft or anything, but most business things you need. You've got great battery life with it.

  3:15	Keri Morgret:  BBs, iPhones, etc. She loves it, wonders how she got along without it (so do I! km).

  3:16	Keri Morgret:  At Jott.com you can leave a phone message and it is sent in an email to yourself. It starts at $3.95 a month.

  3:16	Keri Morgret:  She's never had a problem with the transcription. They can also go into your voicemail and transcribe your voicemail to text.

  3:17	Barry Schwartz:  Stephan Spencer is the last speaker, here is a picture

  3:17

  3:19	Keri Morgret:  URL for downloading his powerpoint: [www.netconcepts.com]

  3:20	Keri Morgret:  GTD-getting things done. Best thing that's ever happened.

  3:20	Barry Schwartz:  [www.davidco.com]

  3:20	Barry Schwartz:  [www.amazon.com]

  3:21

  Keri Morgret:  Multiple action lists running concurrently in your brain? Ideas buried w/in files, folders, emails, Post-Its, to-do lists? Bad, bad, bad! GTD stands for Getting Things Done, the best-selling book by David Allen Get stuff out of your head & into a trusted system that also tracks the “open loops” you’re waiting on Reach a state of flow, i.e. “Mind like water”

  3:21

  3:21

  Keri Morgret:  - Processing: For this project/idea, what is the “Next Action”? What is its context? - Contexts: @home, @office, @errand, @computer, @email, @blog, @tweet, @read/review, @agenda, ... - Review your Next Actions by context. Do in batches. - In addition to Next Actions, you can also have Projects, Someday/Maybes, Waiting For, Deferred, Agendas Project = anything requiring more than one action

  3:22	Keri Morgret:  You get things into an in-tray of sorts, and you process it as you put it in. YOu process it and decide the context.

  3:22	[Comment From Pedro Sttau] One of the best productivity sessions I have ever seen was done by Prof. Randy Pausch on Time Management. Changed my life. :) Anyone mention it so far?

  3:22	Barry Schwartz:  @Pedro, not yet

  3:23	Keri Morgret:  For contexts, this means you can do a task list that's just for your phone -- here's stuff I can do on my phone. You only have 15 things on this list, instead of trying to sort through 300 to dos.

  3:24	Barry Schwartz:  Selling your home is an "actional item" it is not something you put on your "to do list"

  3:25	Keri Morgret:  Project can be something like "buy a house", to do is "contact neighbor about the agent she used"

  3:25

  Keri Morgret:  - Horizons of focus: runway (next actions), 10000 ft view (projects, this yr), 20000 ft view (areas of focus), 30000 ft (1-2 yrs), 40000 ft (3-5 yrs), 50000 ft view (life goals) - Weekly review: a weekly appt with yourself. The key to successful GTD, though most neglected. 1-2 hrs long. -- "Process" your intray -- Revisit Someday/Maybes, Projects, Waiting For, Next Actions - Two minute rule: if the item can be completed in

  3:25	[Comment From Prashant] @pedro where did you see/attend that productivity lecture?

  3:26	Are you productive? Yes  ( 20% )No  ( 80% )

  3:26	Keri Morgret:  Horizons of focus is the big picture.

  3:27

  Keri Morgret:  Calendar: Only what must be done on a certain date. Tickler file: 43 folders, labeled 1-31 and January-December. Use it to park physical items like bills not yet due. Look at the current day’s file. On the new month, look at that month’s file and if necessary move those into the appropriate 1-31 folders. With GTD, easy to fall off the wagon. Also easy to fall back on.

  3:27

  [Comment From Pedro Sttau] So from what I understant its all about breaking things down into small little actions. I tried that aproach, but it seemed that my "actionable to do list" was so large and time consuming that it simply didn't work. I had to break those little tasks into actionable groups and then sort those groups by relevance. Sounds freaky, but it worked for me. Keri: "Horizons of focus is the big picture". Wont forget that one, nice. :)

  3:27	[Comment From Prashant] you have to admit, that "are you productive" question was a bit funny...i am assuming everyone who is here reading this live blog isn't really being too productive :)

  3:28	Keri Morgret:  Mac: Things, Journler, OmniFocus, iGTD PC: GTD Outlook Add-in, ClearContext for Outlook, MyLifeOrganized, TimeTo, Easy Task Manager, ThinkingRock Web-based: Tracks, GTD V2, Backpack, MonkeyGTD, ActiveCollab Paper: “Hipster PDA”

  3:28	[Comment From Pedro Sttau] Prashant: Why not? Learning to be more productive is itself productive.

  3:29	Keri Morgret:  He's showing us screenshots of the software he uses.

  3:30	Keri Morgret:  Non-GTD productivity tools: ActionMethod.com RememberTheMilk.com Both of the above are web-based (SaaS)

  3:30	[Comment From Prashant] @pedro because personally speaking, i could be working on a client's project but instead i am viewing this live blog which i could read later too when i know i have time ;)

  3:30	[Comment From Pedro Sttau] Keri, can you post some of the software in the screenshots?

  3:30	Barry Schwartz:  @Pedro you can download the PPT

  3:30	Barry Schwartz:  URL for downloading his powerpoint: [www.netconcepts.com]

  3:31

  Keri Morgret:  Read The 4-Hour Workweek by Tim Ferriss fourhourworkweek.com Your secret to success: Delegate everything! Let go! Tim even outsourced his online dating – successfully! Hire 1 or more “VAs” at Calculate your hourly rate. Annual income is a very deceptive number that people use to justify unsustainable workloads. Repetitive task? Delegate it.

  3:32	Keri Morgret:  Be sure to download his presention. There are lots of great things there, very well written.

  3:33	Barry Schwartz:  That ends the speaker presentations, time for Q&A.

  3:33	Barry Schwartz:  ~10 mins for Q&A

  3:33

  3:34	Barry Schwartz:  Someone asked David, how would Stephen's idea fit in his schedule?

  3:35	Barry Schwartz:  David said he has to read the book first...

  3:35

  3:36	Barry Schwartz:  Matt talks about the difference between working at home vs in an office...

  3:36	[Comment From Pedro Sttau] Any tips on managing constant client phone calls that you simply cant "filter"?

  3:37	Barry Schwartz:  Stephen said he is more productive in an office, at least when he worked in NZ

  3:38	Barry Schwartz:  Now he has his own office to get stuff done... So agree, you need to close the door.

  3:38	Barry Schwartz:  Thomas said, set "busy" on your IM

  3:39	Barry Schwartz:  Get yourself headphones, so you wont be distrubed

  3:39	Barry Schwartz:  The bigger the better

  3:39	Keri Morgret:  Get yourself BIG headphones so they don't come up to you.

  3:40	[Comment From Prashant] i like using a separate computer all together for any chat/email. that way i can turn off the monitor/close the lid of the laptop and only check when i can instead of constantly seeing a flash/hearing new email sounds and being impelled to check out what's going on.

  3:40	Barry Schwartz:  Check email only a few times per day (I cannot do that)

  3:41	[Comment From ian] You can, of course, turn OFF your IM.

  3:41	Keri Morgret:  Thomas: use the simplest form of whatever you're working on. Use a shared Google Docs document instead of passing around a Word document in email.

  3:42	[Comment From Prashant] @ian well if you are using IM to communicate with clients/colleagues on a project then it becomes a little difficult to simply turn it off because then (at least for me) i get phone calls which become even more distracting overall.

  3:44	Barry Schwartz:  That wraps up the SMX West Live Blogging coverage. Thank you so much for reading and particapting. Hoping on a plane to NY tonight. Check www.seroundtable.com daily for news and subscribe to our feeds. :)

  3:45	Barry Schwartz:  Thank you Keri for everything!

  3:45

• 

  Live Coverage of Ask The Search Engines at SMX West

  Posted: February 12th, 2009, 10:25pm CET by rustybrick

  Tags:  Search Marketing Expo 2009 West  

  Below is live coverage of the Ask The Search Engines from SMX West 2009 conference.

  This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

  We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

• 

  Live Coverage of Ask The SEOs at SMX West

  Posted: February 12th, 2009, 8:25pm CET by rustybrick

  Tags:  Search Marketing Expo 2009 West  

  Below is live coverage of the Ask The SEOs from SMX West 2009 conference.

  This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

  We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

• 

  Live Coverage of Ask The Link Builders at SMX West

  Posted: February 12th, 2009, 6:55pm CET by rustybrick

  Tags:  Search Marketing Expo 2009 West  

  Below is live coverage of the Ask The Link Builders from SMX West 2009 conference.

  This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

  We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

• 

  Live Coverage of Keynote: John Battelle at SMX West

  Posted: February 12th, 2009, 5:55pm CET by rustybrick

  Tags:  Search Marketing Expo 2009 West  

  Below is live coverage of the Keynote: John Battelle from SMX West 2009 conference.

  This coverage is provided by both Barry Schwartz, the editor of the Search Engine Roundtable and Keri Morgret of Morgret Designs.

  We are using a live blogging tool to provide the real time coverage. We will publish the archive below after the session is completed. In addition, you can interact with us and while we are live blogging, so feel free to ask us questions as we blog.

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  Keynote: John Battelle

  (02/12/2009)  Powered by: CoveritLive

    

  Close

  8:57	Barry Schwartz:  Starting in 3 minutes!

  9:02	Barry Schwartz:  Danny starts off by saying how Google banned Google Japan [www.seroundtable.com]

  9:03	Barry Schwartz:  He mentioned Darwin beat out Lincoln in the Google logo [searchengineland.com]

  9:03

  9:03	Barry Schwartz:  He introduces John Battelle now

  9:04

  Barry Schwartz:  John Battelle is author of the outstanding book on how search engines developed, The Search, in which he also coined oft-repeated description of search engines as a “database of intentions.” A veteran journalist and entrepreneur, this keynote conversation will cover how John sees search developing, the challenges ahead and searches greater impact on the internet and society.

  9:04

  9:05	Barry Schwartz:  He starts off about the book and how it wasn't named "The Google" :)

  9:05	Barry Schwartz:  They let him call the book "The Search" and they took the title and put it into Google fonts and Google colors

  9:05	Barry Schwartz:  He said in some countries, it is named "The Google" this or that....

  9:06	Barry Schwartz:  Fundamental changes in companies since the time of the book?

  9:06	Keri Morgret:  He got the idea to write the book after a meeting with Eric Schmidt.

  9:07	Keri Morgret:  Battelle thought that search was the largest intersection of media and technology that ever existed, but was hard to convince Schmidt of this back in the beginning.

  9:08

  9:08	Keri Morgret:  There were 900-1000 employees at the time Battelle left the Google offices from this meeting.

  9:08	Barry Schwartz:  Apparently, Google is losing a couple employees here and there, he said.

  9:09	Keri Morgret:  There isn't an ocean Google hasn't boiled, or has tried to boil.

  9:10	Keri Morgret:  Music industry is good example of a shift from one presumptive model to another.

  9:10

  9:11	Barry Schwartz:  He compares this industry to the music industry...

  9:12	Barry Schwartz:  The music industry is now adapting to this world

  9:13

  9:13	Keri Morgret:  It may be true that you want to pay for the Wall Street Journal, but your local paper may not be worth paying for.

  9:13	Barry Schwartz:  He thinks the newspaper business model is broken

  9:14	Barry Schwartz:  he thinks you can monetize papers just with ads, and he disagrees with Walt on his write up on this.

  9:14	Keri Morgret:  All of the search engines have benefited by all of the traditional media that has been put in the web.

  9:14	Barry Schwartz:  [www.time.com] is Walt's theory

  9:15	Will the newspaper business survive? Yes  ( 60% )No  ( 40% )

  9:15	Keri Morgret:  Keeping our government honest and keeping citizens informed is one things newspapers will keep rpoviding.

  9:16	Keri Morgret:  Successful models abroad have newspapers as public trusts.

  9:17	Barry Schwartz:  "Google has been doing pretty well on the balance sheet"

  9:17	Barry Schwartz:  At the end of the day, there is a certain part to journalism that is above pretty profit margin but it needs to be honored by our culture... we need to get to at least break even point...

  9:17

  9:18	Keri Morgret:  There will always be a market for certain types of journalism. Hard to make a profit in straight news though.

  9:18	Keri Morgret:  Danny reminds us that Battelle has a blog and a Twitter account that we should all visit.

  9:19	Keri Morgret:  [battellemedia.com] and [twitter.com]

  9:20	Barry Schwartz:  HE thinks MSFT will grow 5 points in search share because they will "Buy it" -- not necessary buy yahoo or aol but buy distribution deals

  9:21

  9:21	Barry Schwartz:  Just the other day, another Yahoo exec went to Microsoft [searchengineland.com]

  9:21	Barry Schwartz:  He thinks Google will lose some share to Microsoft

  9:22	Barry Schwartz:  Q: Do you think Microsoft will bull past Google?

  9:22	Barry Schwartz:  A: Battelle said not this year...

  9:22	Do you think Microsoft will bull past Google? Yes  ( 33% )No  ( 67% )

  9:22

  9:24	Keri Morgret:  He gives an example of Shazam as a way of search. It's an app for the iPhone where you can have it listen to some music playing and it will tell you what the music was. It's search, but not what we think of search.

  9:24	Barry Schwartz:  [www.shazam.com]

  9:24	Keri Morgret:  He talks about how he thought that having a search engine (hotbot) in 1995 was a bad idea. We already have seven. Why do we need any more? Laughter from the audience.

  9:27

  Keri Morgret:  "three bump theory of interface culture". What Battelle argues is that in the interface between man and machine, the first interface was a non-grammatical foreign language that made no sense to most people. Gives example of COBAL or FORTRAN programmers. Then we got Windows and Mac. We got to what he calls the "hunt and poke" interface. Being in a foreign country where you don't speak the language, but you can "hunt and poke" by clicking icons to figure out what's going on.

  9:27	Keri Morgret:  Fairly full house here this morning.

  9:28	Keri Morgret:  We have so much information now that the hunt and poke method just doesn't cut it. We needed a new interface, and he argues that this interface is search. Using natural language to talk to computer.

  9:28	Keri Morgret:  Right now, search is still the command prompt and blinking cursor. He thinks we're about to shift into a new interface.

  9:29	Barry Schwartz:  There are problems with voice search, but it will get better...

  9:29	Barry Schwartz:  Language is going to be huge in the next search interface...

  9:29	Barry Schwartz:  It doesnt have to talk back to you, but we are just getting started in this area.

  9:31	Keri Morgret:  Danny offers Battelle a Twitter break. John doesn't have his phone, but Danny needs to feed his Twitter addiciton. They start talking about Twitter and where this is taking things.

  9:32	Keri Morgret:  He asks how many people here Tweet. Nearly everyone raises their hand. He talks about how hard it is to explain Twitter to people that aren't familiar with it, like trying to explain that you used FORTRAN.

  9:32	Keri Morgret:  Once you figure out Twitter it's insanely useful.

  9:32

  9:32	Keri Morgret:  When you get to a critical mass of people talking about what they're doing, eating for breakfast, etc. you have a database of intenions with what is happening right now.

  9:33	Keri Morgret:  Can be insanely useful to be able to query this database of realtime information.

  9:33	Keri Morgret:  Gives example of someone going to Twitter to start asking for recommendations of purchases like cars instead of going to a search engine.

  9:33

  9:34

  9:35	Barry Schwartz:  John then talks about his question on AT&T's network, here is his blog post on that [battellemedia.com]

  9:35	Barry Schwartz:  Best use case for Twitter to adopt it, is the comcast cares

  9:35	Barry Schwartz:  [twitter.com]

  9:36	Are you own Twitter? Yes  ( 80% )No  ( 20% )

  9:36	Keri Morgret:  He's telling people to join Twitter, even if you only use it for Comcast customer services. Tweet comcast sucks, you'll get help right away.

  9:36	Barry Schwartz:  Is paid search and SEO gaining on traditional media?

  9:37	Keri Morgret:  He's talking about big brands realizing they need to own their name space.

  9:39

  9:40	Barry Schwartz:  "Conversational Marketing"

  9:40	Keri Morgret:  Marketing online was stuck in two modes -- billboard mode and demand harvesting.

  9:42	Barry Schwartz:  we now know what engagement online means

  9:43

  Keri Morgret:  Conversational marketing -- You have to have a practice in figuring out how to create media that adds value to the conversation online. If someone runs in and yells that IBM servers are wonderful and runs out, it wouldn't work well. If you were from IBM and sitting there and answering a question and can talk about yes, I'm from IBM, and I think that x might work and here's why, that's much better.

  9:44

  9:44	Barry Schwartz:  Chris Silver Smith snapping pics right in front of me....

  9:44	Barry Schwartz:  Last two questions...

  9:45	Keri Morgret:  "The Conversation Economy" is the name of his next book.

  9:47	Barry Schwartz:  Web 2.0 Expo coming this March

  9:47	Barry Schwartz:  They don't have the theme, 100% for the next show

  9:47

  9:47	Barry Schwartz:  Lots of industries are being forced into being reborn, such as banking

  9:48	Barry Schwartz:  People laughed there, did you?

  9:48	Barry Schwartz:  That is all folks, in less then 15 minutes we will be covering Ask the Link Builders live... should be fun...!!!

  9:49	Barry Schwartz:  That is all we got for this session. We will be ending the live blog session but you can reply or view the transcript immediately after I end this broadcast. Thanks for tuning in to the Search Engine Roundtable's Live Coverage!

  9:49	Barry Schwartz:  More at [www.seroundtable.com]

  9:49