Search Engine Strategies San Francisco is now over and I wanted to recap the sessions we covered over the past three days.
But first, I wanted to thank our live blog volunteers. Keri Morgret of MyNextCustomer, Ben Pfeiffer & Shanon Woodruff of RankSmart did an outstanding job covering the sessions. I hope you enjoyed the coverage and I wanted to give a big thank you to them.
We covered about 35 sessions and here they are:
Day One:
- Opening Keynote - Jeffrey Hayzlett, Celebrity CMO Former Kodak CMO
- How Large Advertisers are Accelerating their SEO with Social Media
- Search: Where to Next?
- Digital Asset Optimization
- Meaningful SEO Metrics: Going Beyond the Numbers
- Introduction to Information Retrieval on the Web
- Link Building Basics
- Content Marketing Optimization
- Deep Dive Into Analytics
- Developing Great Content
- Introduction to Remarketing
Day Two:
- Keynote - BJ Fogg Author, Persuasive Technology
- News Search Optimization
- Bringing SEO In-House: The Pros and Cons
- Crossing the Digital Divide: The Leap From Search to Display
- It's All About the User: Search Insights for Your Site
- Search, PR & the Social Butterfly
- Real-Time Storytelling
- Link Building in August of 2010 with Jim Boykin
- Competitive Research
- B2B Search Marketing Tips
- Twitternation & Automation
- Twitternation & Automation
- How to Become a Link Magnet
- Beyond the Click: What Shoppers Need Now
Day Three:
- Keynote - Tim Ash, Author, CEO, SiteTuners.com
- PPC or SEO? The Ultimate Search Marketing Battle
- Social Media 101
- Duplicate Content & Multiple Site Issues
- Search Marketing Toolbox
- Social & the Marketing Mix
- Ads in a Quality Score World
- Killer Facebook Marketing: Do's and Don'ts
- Advanced Paid Search Tactics
Thanks all!