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Search Engine Roundtable

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  Announcing SphinnCon Israel 2011 - January 9, 2011

  Posted: August 11th, 2010, 3:49pm CEST by rustybrick

  Tags:  Search Engine Conferences  

  I am so excited to announce that we are bringing SMX SphinnCon Israel back for a 3rd year to Jerusalem, Israel. This year, the event will take place on Sunday, January 9, 2011. We are hosting the event at a Inbal Hotel, a really nice hotel in Jerusalem, place I have personally stayed several times and highly recommend.

  Having it at the Inbal let's us fit over twice as many people. But I strongly recommend you register early, because each time we announce the event, it is sold out within 1.5 months. So please, I beg you, register now, this way you guarantee your seat at the SphinnCon event.

  We are currently offering an early bird discount of $75 per ticket. To qualify for that discount, again, you should register now. The $75 will be available up until we announce the sessions and the full agenda. After that, the price will go up.

  Attending SphinnCon Israel will give you a full day event, unlike in the past where it was only a half a day. In addition, it will include refreshments throughout the day and a full service lunch, catered by the Inbal hotel. We will have the best speakers in the SEO, PPC, SEM, Social Media space presenting and networking at the event. We will deliver the best SEM related networking in the region. Plus, it will be a lot of fun - so please register early.

  We currently have Answers.com as an early sponsor for the event. The Inbal Hotel will be our Wifi sponsor. I am looking for additional sponsors, if you are interested, please email sphinncon@rustybrick.com and I can send you details. The sponsorship packages are very inexpensive and will return a really nice ROI for your business. Outside of that, if any Israel-based SEO, SEM, Analytics, Social Media company wants to help support this extremely important event, please do contact us.

  Want to speak? We are working on the agenda now, so feel free to find out how to speak at searchmarketingexpo.com/sphinncon.

  I wanted to thank my posse for helping me organize this event every year. They include Ophir Cohen, CEO, Compucall Web Marketing, Branko Rihtman, SEO & R&D Specialist at WhiteWeb, Gilad Sasson, Director of Search & Online Marketing at Nekuda, Eli Feldblum, Founder & CTO at RankAbove, Mayer Reich of RankAbove and many others. So thank you all!

  
  I urge you to register as soon as possible before all the seats are taken. Register at searchmarketingexpo.com/sphinncon by clicking on the "Ready to Register? CLICK HERE" icon at the top right. You will be taken to rustybrick.com/sphinncon and asked to register and pay over there.

  Don't miss out, register today at searchmarketingexpo.com/sphinncon.

  Event Quick Details:
  Date: Sunday, January 9, 2011
  Time: 8:00am to 5:30pm
  Venue: Inbal Hotel
  Location: Liberty Bell Park 3 Jabotinsky Street, Jerusalem 92145
  Cost: $75 early bird special
  Max Attendance: ~500 people

  
  

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  SMX's SphinnCon Israel 2010 Recap

  Posted: March 8th, 2010, 11:49am CET by rustybrick

  Tags:  Search Engine Conferences  

  Yesterday was the second ever SphinnCon event, a small Search Marketing Expo, ever. The first one took place about two years ago in Israel and the second took place yesterday in Israel. The second event was a bit larger than the first in terms of the number of sessions, speakers and attendees. Overall, the networking and educational event was a huge success and we look forward to hosting one again next year.

  The even took place in the Jerusalem College of Technology's new lecture rooms. The rooms hard larger capacity than the first time we held the event there but we were still limited to only about 200 or so attendees. In any event, the university was incredibly welcoming to us, they not only partnered with us for this event by giving us a place at their home, but also had their own speakers at the event.

  We had sold out the event a couple months prior to yesterday and had a waiting list of about a hundred people, hoping to get a spot. We also had people show up at the door, waiting to see if they can get in. Ultimately, I believe we began letting people in an hour or so after the show began. I honestly believe we could have had 400 or more people at this event. So for next year, I hope to work that out the accommodations with JCT to make this possible.

  We started off the event with Avi Kay from the university, who introduced me to give the welcome address. In my five minute welcome, I thanks the sponsors, which included Compucall Web Marketing, Answers.com and Whired Rhino. We had additional requests for sponsors, but we had to turn additional sponsors away at a certain point.

  I also thanked all the volunteers who put tons of hours into the event. They either ran around getting the caterer scheduled or printing the conference banners and handouts. Or they dealt with helping formulate the conference agenda and organizing the 30+ speakers. Acted as the front door bouncer and speaker organizers during the event. Or they helped organize the after hours party or provided Israeli hospitality to our out of town speakers. They include, but are not limited to Olivier Amar (@olivier_amar) of WhiteWeb, Ophir Cohen (@ophirco) of Compucall, Eli Feldblum (@Feldbum) of RankAbove, Roi Hildesheimer of Tens Technology, Charlie Kalech (@charliekalech)of J Town, Itay Paz (ItayPaz)of Affilicon, Mayer Reich (@mayerreich) of RankAbove, Branko Rihtman (@neyne) of WhiteWeb, and Gilad Sasson (@algoholic) of Nekuda. So thank you again, from the bottom of my heart.

  There were four speakers, at least that I am aware of, that came from outside of Israel, excluding myself, to make it to this event. Vanessa Fox of Nine By Blue came all the way from SMX West (but native to Seattle), with what appeared to be bronchitis. Dixon Jones from Receptional and Magestic SEO flew from the UK to speak about one of his favorite topics, links. Ariel Sumeruk from Click2Customers came from SMX West (but native to South Africa) to speak on paid search. Finally, Tomer Honen from Google, came from the Ireland Google office to represent the Google Webmaster team in Israel. Thank you all for coming from so far to make it to this special event - the Israeli SEM industry deeply appreciated it and you all made a huge impact yesterday.

  I would also like to thank all the speakers. I heard some great, unique and fun presentations yesterday. This was event definitely lived up to the quality of the SMX name. Here is a list of our speakers for SphinnCon Israel 2010:

  • Adir Regev, CEO, GO Internet Marketing
  • Ariel Ozick, WiredRhino
  • Ariel Sumeruk, Head of Business intelligence & CTO, Clicks2Customers
  • Barry Schwartz, RustyBrick, Inc.
  • Branko Rihtman, Whiteweb
  • Charlie Kalech, Director, J-Town Productions
  • Dan Gerstenfeld, Lecturer at JCT & CEO of Interteam
  • Dan Perach, Co-Founder, PPCPROZ
  • Daniel Waisberg, Head of Analytics, Easynet
  • Debra Askanase, Owner, Community Organizer 2.0
  • Dixon Jones, Managing Director of Receptional Ltd.
  • Eli Feldblum, CTO & Founder, RankAbove
  • Gab Goldenberg, SEO ROI
  • Gil Reich, Answers.com
  • Gilad Sasson, Search Marketing Analyst at nekuda.co.il
  • Itay Paz, ItayPaz.net
  • Menachem Rosenbaum, TENS-Technology
  • Michal Neufeld, Account Strategist, Google Israel
  • Miriam Schwab, CEO, illuminea
  • Naomi Sela, Media Director, Compucall Web Marketing
  • Olivier Amar, WhiteWeb
  • Ophir Cohen, CEO Compucall Web Marketing
  • Oren Shatz, Chairman, SEO Israel Technologies Ltd.
  • Pavel Israelsky, blogger & SEO expert, AskPavel SEO Blog
  • Roi Carthy, Writer, TechCrunch
  • Sam Michaelson, Five Blocks
  • Shira Abel, Abel Communications
  • Shlomi Aizenberg, Director of SEM, Easynet Search Marketing
  • Tomer Honen, Search Quality Strategist, Google
  • Uri Breitman, TBWADIGITAL
  • Vanessa Fox, Nine By Blue
  • Yuli Dasiatnikov, SEO, Compucall Web Marketing

  After the presentations, some of the attendees travelled up to Tel Aviv to hit the party at the Dancing Camel. The party was sponsored by 888.com and Gammon Empire. Here is one of my favorite pictures from that event:

  Thank you all so much for making this such a successful event! If some of you were unable to make it, there were tons of tweets and pictures of the event. We have some greatest hit recaps and live blogging of the event. Here are some of the pictures from people mentioned above, including a Flash embed from TENS Web Marketing.

  
  

• 

  Two New Conferences: ADSPACE & Found

  Posted: April 16th, 2009, 2:02pm CEST by rustybrick

  Tags:  Search Engine Conferences  

  There are two new conferences coming up that I thought I let you know about. One is focused specifically around contextual ads, and is named ADSPACE. The other is focused on the technical side of SEO and is named Found.

  The ADSPACE conference is an adTech conference taking place in San Francisco on April 22nd. The speaker list is impressive, including keynotes from Brad Bender, Product Management Director at Google, Will Martin-Gill, Director of Internet at Marketing eBay and Tim Kendall, Director of Monetization at Facebook. The Google AdSense blog posted a promo code that can save you 20%, the promo code is ADSPACED.

  The Found conference is an O'Reilly Media backed event, organized by Vanessa Fox and Nathan Buggia of Microsoft. Speakers include Matt Cutts of Google, Nick Cox of Yahoo, Alessandro Catorcini of Microsoft, dozens of other search reps, and SEO celebrities such as Danny Sullivan, Jill Whalen, Greg Boser and others. I have a 15% discount code if you register using fd09ser code.
  
  Forum discussion at WebmasterWorld.

  This article was written earlier this week and scheduled to go live April 16th.

• 

  I'm Insulted But Should We Give Up Live Blogging?

  Posted: November 14th, 2008, 2:45pm CET by rustybrick

  Tags:  Search Engine Conferences  

  It is now 8am, I am at my desk, in my office in New York. I landed this morning at about 5:20am in Newark, NJ, after flying all night (the red eye) back from PubCon Vegas 2008. It was an exhausting three days. Between live blogging, keeping up with the forum news, writing at Search Engine Land, speaking on panels, meeting with people and search companies, running my daily business and being married - it is just exhausting.

  So, about 30 minutes ago, I notice a Sphinn thread, which links to a blog post (which I won't link to) that totally trashes our live blogging efforts. This guy calls live blogging, "useless" and "inaccurate." He goes on to say what we do is "selfish disregard for reporting integrity." To call live blogging "selfish," oh, that makes me mad. To call the 38+ conferences we've flown to, paid hotel costs, sometimes paid conference passes for, "selfish." To call the dumbing, incredibly tiring and exhausting work it is to sit there, session after session, to write down the words that come out of speakers mouths, no matter if you disagree with them or if you find them boring - or, even worse, love what they are saying, but are too consumed in typing down what they are saying to have the time to actually appreciate the words of wisdom - to call that "selfish" (long sentence, sorry, been up for over 24 hours).

  I have often wanted to stop live blogging these conferences. Why? Simply because it is extremely taxing on the individuals who do the live blogging. It seems simple, but it really is not. But I have decided to continue live blogging because most people appreciate it and many tell me they "depend" on it.

  So to read a "blogger" who has had a blog since September 30th, 2008 - yea, you got that, completely trash this effort. Well, I am totally disgusted and insulted. Not just for myself, but for all the volunteers who spend their own money and time to make this happen.

  I have been on both sides of the coin. I speak and I live blog. It is true that live bloggers might get something wrong or hear it wrong or miss important parts. That is the nature of the game. But does that mean there is no value to it?

  Danny Sullivan has often wanted people to stop live blogging and pull out the key elements of the sessions. I agree with that, 100%. But we invented live blogging in this industry, people, I think, expect it of us. If not, then I am more than happy to stop - because honestly, it would be a relief to not have that burden of responsibility. To not have to get up at 4am on a conference day to make sure to get all my work done prior to the sessions, so I can be at a session at 9am to live blog it for people who cannot make it to the session. So I would love to not have that burden.

  Hence, I leave it up to you. Please take the poll below and tell me if you want us to stop live blogging:

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  Next Week's Charity Party is Coming Up at SMX East

  Posted: October 2nd, 2008, 4:45pm CEST by Tamar Weinberg

  Tags:  Search Engine Conferences  

  We're gearing up for next week's conference, SMX East, to be held in NYC. If you aren't going, it doesn't mean that you can't participate in the great networking available. With the forthcoming charity party, you can mingle and network too!

  Here are the details:

  Where: 795 8th Avenue (between 48th & 49th street)
  When: Monday, October 6 from 8pm-midnight
  What: A charity party where your $50 supports Ronald McDonald house.

  Hope to see you there!

  Forum discussion continues at Sphinn.

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  Search Engine Strategies Toronto 2008 Party Guide

  Posted: May 27th, 2008, 3:50pm CEST by Tamar Weinberg

  Tags:  Search Engine Conferences  

  Search Engine Strategies Toronto 2008 will be held on June 16-18, and the parties are already being planned. AussieWebmaster has opened the floor to anyone who knows of happenings in the area, but Becky Ryan has already posted a few events that she knows will be occurring in a Search Engine Watch Forums thread.

  On the first day (June 16th), there will be a networking reception from 5:30 until 6:30 in the expo hall.

  On the second day (June 17th), there will be sponsored parties (TBA) and a number of private parties. Aim to get invited and you should have a good time.

  As stated, there will be more parties to be posted, so be sure to check the forum discussion at Search Engine Watch Forums.

• 

  Search Conference Controversy Sparks Up Again

  Posted: April 30th, 2008, 4:33pm CEST by Tamar Weinberg

  Tags:  Search Engine Conferences  

  Kevin Ryan of Search Engine Strategies spoke with Daron Babin and discussed the current state of the conference circuit with regards to individuals believing that they have been banned from either SMX or SES events.

  Danny Sullivan kindly transcribed the event on Sphinn (which I'm very grateful for!) Here are some key points:

  According to a series of events, Rand Fishkin believes that he was banned from SES events. To respond to that allegation, Kevin says:

  . There are folks we’ve asked not to come to the event primarily because they were on the competing side of the business from the commercial side of the business and defaming SES. So naturally what kind of a business manager would I be if we didn’t meet with our senior management and ask these people not to come. You don’t go to a Coca Cola convention and the Pepsi people don’t show up at the Coca Cola convention and defame Coca Cola. It’s just not done. It’s childish and foolish and I’m disappointed that Rand is perpetuating a rumor. That’s just not accurate.

  Kevin also adds that he believes that there was some sort of exclusion due to his focus on paid search versus organic search:

  I was an ad guy doing search, so the red-headed stepchild in the ad community, and I come into the search community and I’m not welcome because I not a search insider.

  In his response, Danny says that there was never such a thing and that Kevin has always spoken on panels in conferences that Danny himself arranged.

  Finally, one of the last key points is that Kevin believes that the attendees were looking for "fresh" content at the events. Danny responds that the content issue was addressed, but the primary selling point in his experience was the better food (which SMX boasts over SES).

  What about banned attendees? Danny says:

  At SMX, we banned the staff of one particular show from attending finally in February, in reciprocation for a ban placed on our staff stretching back to December 2006, for a myriad of reasons that would change. If that ban is ever lifted, I'll happily lift ours.

  However, Danny is quick to mention that he's always looking for good talent to speak at these events and there should be no perception of exclusion at all.

  Forum discussion continues at Sphinn.