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Search Engine Roundtable

A Successful SMX Israel 2012

Fetched: January 19th, 2012, 7:09pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel
This past Sunday, January 15, 2012, I chaired SMX Israel in Jerusalem at the Inbal Hotel.
I have to say, the conference just felt good. People were networking, sponsors were showing off their wares, speakers were educating and the attendees were absorbing information and asking questions.
We never had so many people, so many speakers and honestly, I was nervous it would take away from the personality of the previous events. But if anything, it made the conference so much better. Planning it was an exhausting few months, but it paid off!
Let me share with you some of the news/blog coverage I found across the web from the event:
- Best of SMX Israel 2012, managinggreatness.com
- SMX Israel 2012 - Google Panda, Freshness and More, State of Search
- SMX Israel: What You Missed, WebProNews
- Live Blogging SMX Israel 2012 with Kahena Digital, Kahena Digital Marketing
- The Morning After: Top Highlights from SMX Israel 2012, Kahena Digital Marketing
- SMX Israel 2012 – you’ve come a long way, baby!, illuminea.com
- SMXIsrael 2012 Review - In Rhyme, debi-z.com
- Takeaways from SMX Israel, Majestic SEO Blog
- Analytics & Landing Page Optimization, Nekuda
- Legal Issues in Search – SMX Israel Summary, Nekuda
- SMX Israel 2012 Highlights, Nekuda
- Social Media on SMX Israel 2012, Nekuda
- What I Learned at SMX Israel, contentandcommunities.com
- ×"××¦×'×ª ×©×× ×' – SMX Israel 2012 ×"××" ××××£!, SEORI
There is even forum coverage of it in Hebrew at SEOForums.co.il.
Here is an outstanding video of how things looked from the event by Natan Epstien who produced the film an Israel Tech Company.
You can catch a lot of the buzz, pictures, slides and so on from #smxisrael on Twitter. Plus, the Real Streets of Jerusalem posted a ton of pictures on Facebook in three parts. They include SMX Israel Part I, SMX Israel Part II and SMX Israel Part III.
Hillel Fuld shared a picture of the Google shwag at the event, Yaniv posted a picture of his badge and Nekuda posted one of my favorite pictures.
Of course a huge thanks to our sponsors: Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire, Responder.co.il, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.
Our outstanding speakers rocked (in no specific order): Olivier Amar, Point Up Media, Eli Feldblum, RankAbove; Roman Zelvenschi, RomanZ Media Group; Branko Rihtman, RankAbove, Ophir Cohen, Universal McCann Search, Adam Tal, adamtal.com; Thomas Bindl, Refined Labs; Dan Perach, PPC Proz; Mayer Reich, RankAbove Daniel Rostenne, EyeCarePro.Net; Amir Yarkoni, Seperia; Alex Chernorudsky, Maxi Services Ltd.; Yehoshua Coren, Analytics Ninja; Adam Tal, adamtal.com; Ariel Hochstadt, Google Israel; Adir Regev, Go Internet Marketing; Daniel Waisberg, Online Behavior; Barry Schwartz, RustyBrick Eli Feldblum, RankAbove; Aviv Manoach, Universal McCann Search; Dixon Jones, Majestic SEO; Gil Reich, Managing Greatness; David Mirchin, Meitar Liquornik Geva & Leshem Brandwein; Yoram Lichenstein, Yoram Lichtenstein, Attorneys at Law; Uri Breitman, TBWA; Sharon Aloni, Goldfarb, Levy, Eran, Meiri, Tzafrir & Co.; Ofer Dascalu, Wise Impact; Menachem Rosenbaum, Matan Media; Michael King, iPullRank; Yam Regev; Adir Regev, Go Internet Marketing; Nichola Stott, theMediaFlow; Gilad Sasson, Nekuda.co.il; Uri Breitman, TBWA; Oren Shatz, SEO Israel; Ori Golan, SEORI; Ziv Dascalu, Wise Impact; Marty Weintraub, aimClear; Nancy Shapira, shapira Marketing; Miriam Schwab, illuminea; Shira Abel, Hunter & Bard; Miriam Schwab, illuminea; Mark Ginsberg, Matan Media; Sam Michelson, Five Blocks; Shira Abel, Hunter & Bard; Jon Sumroy, National Positions; Itay Paz, Revenue Seminar; Gilad Sasson, Nekuda.co.il; Charlie Kalech, J Town; Ofer Dascalu, Wise Impact; Gab Goldenberg, SEO ROI; and Tomer Honen, Google.
And of course, the SMX Israel 2012 advisors Olivier Amar, CEO, PointUp Media www.pointupmedia.com, Michael Barnett, VP Marketing, RankAbove www.rankabove.com, Ophir Cohen, CEO, Universal Mccann Search www.usearch.co.il, Roi Hildesheimer, Director of Marketing, SiSense www.sisense.com, Mayer Reich, CEO/Founder, RankAbove www.rankabove.com, Gilad Sasson, CEO, nekuda www.nekuda.com, Branko Rihtman, Senior SEO Analyst, RankAbove www.rankabove.com, and Hillel Fuld, Tech enthusiast at Tech Nâ Marketing.com.
Thank you all!
Forum discussion at Google+ and SEOForums.co.il.
Submit Your Questions For Google's Tomer Honen For SMX Israel 2012

Fetched: January 11th, 2012, 3:20pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

As you know, SMX Israel 2012 is this Sunday and part of the agenda is to have a Meet Tomer From Google.
Tomer Honen was at one of our early Israel shows and has returned this year as the official Google search quality representative to answer webmaster and SEO questions. Even better, he was born in Israel and speaks Hebrew fluently.
Want to ask him a question? Please add comment below with what you want me to ask him during the hour and 15 minute open Q&A panel. We will allow questions from the audience, but I want a bunch of seed questions prior to the session.
Please tell your friends to submit questions here or in the Google+ thread linked below.
Forum discussion at Google+.
SMX Israel Ticket Prices Increase Tomorrow

Fetched: January 10th, 2012, 8:23pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel is this Sunday and I need to give the hotel a final count of attendees tomorrow. To encourage the people who always 'wait until the last minute' to do things, especially like this, I have to increase the price of the ticket from $150 to $200 tomorrow.
If you plan on attending SMX Israel, then please register now over here.
Why now?
(1) Prices up to to $200. So you can save $50 by registering now.
(2) We have less than 70 seats left and likely will sell out, so register now.
If you have friends thinking about coming but are not sure, encourage them to make a yes/no decision today.
Once the price goes up, I will not be doing any "favors" for anyone.
Huge thanks to our sponsors: Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire, Responder.co.il, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.
The Inbal Hotel has done some huge network upgrades to make sure they can handle the bandwidth requirements of our 500+ attendees. Please thank them when you see them at the event. They are sponsoring the Wifi for free.
Again, one last request, register now.

SMX Israel Speakers Announced: 3 Weeks Away

Fetched: December 28th, 2011, 10:57am CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel is now under 3 weeks away and today we have posted the full agenda with speaker names.

I have to stress, please register this week because I will have to raise the price soon in order to give the venue a solid number on the attendees coming. So please register this week, so you don't have to pay an extra $50 in a week or so when the price is increased. You can register here now for $150. Do it now before I increase the price to $200.

SMX Israel Sponsors:

Before I list the revised agenda with speaker names, please thank our sponsors for making this event possible. They include Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire, Responder.co.il, SEO Genie, Sorezki, SEFO, iSEO and Viruous Online.

SMX Israel 2012 Agenda & Speakers

	Track A	Track B	Track C
7:30 â" 9:00	REGISTRATION
9:00 â" 10:15	SEO From Basic to Advanced	Reputation Management	In House SEM
10:15 â" 10:45	BREAK
10:45 â" 12:00	PPC From Basic to Advanced	Google Panda, Freshness & More	Hebrew SEO
12:00 â" 13:00	LUNCH
13:00 â" 14:15	Link Building	Analytics & Landing Page Optimization	Mobile SEO & PPC Tips
14:15 â" 14:45	BREAK
14:45 â" 16:00	Aggressive Black Hat SEO	Facebook, Twitter & Google+	Expert Site Clinic
16:00 â" 16:30	BREAK
16:30 â" 17:45	Legal Issues in Search	Meet Tomer From Google	SEO Tools

SEO From Basic To Advanced

The SEO Tips panel will contain all grades for organic SEO ranking tips. Starting off with basic SEO tips, then going into SEO tips for image search, video search, and much more. Join this session if you want a refresher and additional tips on how to improve your SEO skills.

Moderator: Olivier Amar, Point Up Media
Speakers: Eli Feldblum, RankAbove; Roman Zelvenschi, RomanZ Media Group; Branko Rihtman, RankAbove.

PPC From Basic To Advanced

This paid search panel will start basic with core campaign set up and keyword research techniques. It will then move into more advanced tips including various geo-targeting, demographic target, day parting, and even re-targeting. Paid search is one of the highest converting traffic generation techniques.

Moderator: Ophir Cohen, Universal McCann Search
Speakers: Adam Tal, adamtal.com; Thomas Bindl, Refined Labs; Dani Arrusi, Web Metro; Dan Perach, PPC Proz.

In House SEM

Do you work in at a company as an in-house SEO? Are you looking for tips and techniques to handle managing SEO and SEM campaigns in a company? The tips range from selecting vendors, to managing internal budgets and politics.

Moderator: Mayer Reich, RankAbove
Speakers: Daniel Rostenne, EyeCarePro.Net; Amir Yarkoni, Seperia; Alex Chernorudsky, Maxi Services Ltd.

Analytics & Landing Page Optimization

Search Engine Marketing is not just about organic or paid listings. If you rank well for a keyword, but you donât convert on that traffic, then what good is it? This session will review how to use analytics tools to track the success of your online marketing and key strategies to optimize your landing pages for optimal conversions.

Moderator: Ophir Cohen, Universal McCann Search
Speakers: Yehoshua Coren, Analytics Ninja; Adam Tal, adamtal.com; Ariel Hochstadt, Google Israel; Adir Regev, Go Internet Marketing; Daniel Waisberg, Online Behavior.

Google Panda, Freshness & More

This advanced session incorporates dealing with the latest Google updates â" from the Panda update to the freshness algorithm, both of which had a huge impact on the search results. How do you build sites that are Panda-Proof, how do you build sites that rank in the new freshness algorithm and ultimately, how do you build sites that withstand Google updates in the future.

Moderator: Barry Schwartz, RustyBrick
Speakers: Eli Feldblum, RankAbove; Aviv Manoach, Universal McCann Search; Dixon Jones, Majestic SEO; Gil Reich, Managing Greatness.

Legal Issues in Search

From competitors keyword bidding on your brand name to hiding trademarks in their meta data, how can you protect yourself legally from legal issues in search. This panel will explore some local and global topics in search and the legal arena.

Moderator: Mayer Reich, RankAbove
Speakers: David Mirchin, Meitar Liquornik Geva & Leshem Brandwein; Yoram Lichenstein, Yoram Lichtenstein, Attorneys at Law; Uri Breitman, TBWA; Danny Hen, Personyze; Sharon Aloni, Goldfarb, Levy, Eran, Meiri, Tzafrir & Co.

Link Building

Link building â" is it still king? Can you rank your pages with just good content? Learn the latest link building techniques, tips and how to withstand Googleâs link buying algorithms. This session will discuss the basics behind link building, share tips on link building and discuss the future of linkage in the overal Google & Bing algorithms.

Moderator: Branko Rihtman, RankAbove
Speakers: Gil Reich, Managing Greatness; Ofer Dascalu, Wise Impact; Menachem Rosenbaum, Matan Media; Michael King, iPullRank.

Mobile SEO & PPC Tips

Mobile internet usage is skyrocketing globally, with that, mobile searches are growing faster than any other form of searching. Searches on mobile devices often have local intent and thus show local results. This session will cover local SEO tips, such as Google Places. It will also cover possible issues with creating mobile friendly web sites without duplicate content issues.

Moderator: Barry Schwartz, RustyBrick
Speakers: Yam Regev; Adir Regev, Go Internet Marketing; Nichola Stott, theMediaFlow.

Hebrew SEO

Hey, we are in Israel and isnât the language here Hebrew? Optimizing your SEO and SEM campaigns specifically for the Hebrew speaking searcher can differ from English language searchers. We have pros on this panel who can share their experience on a basic to more advanced level. This session will be given in Hebrew.

Moderator: Gilad Sasson, Nekuda.co.il
Speakers: Uri Breitman, TBWA; Oren Shatz, SEO Israel; Ori Golan, SEORI.

Aggressive Black Hat SEO

Are you in an aggressive competitive space online? Learn how to compete âdirtyâ through techniques you donât want to tell your mother about. Learn how to rank for porn, pills and casino related keywords or at least how to un-rank your competitors. Warning, this session is for educational purposes, so you know how to protect your site and brand.

Moderator: Barry Schwartz, RustyBrick
Speakers: Ziv Dascalu, Wise Impact; Oren Sea, Cyber-Security Researcher.

Facebook, Twitter & Google +

Social networks are taking over the web. Facebook is arguably one of Googleâs most fierce competitors. Learn from experts on how to target and leverage social networks and the people on those networks to send qualified traffic to your web site. Also learn how to use these networks to build links and awareness of your site and services.

Moderator: Marty Weintraub, aimClear
Speakers: Nancy Shapira, shapira Marketing; Miriam Schwab, illuminea; Shira Abel, Hunter & Bard.

SEO Tools

SEO is not getting easier and there are many tools out there to help you manage the day to day SEO activities. This panel will cover some of the tools to help you become a more efficient and effective SEO.

Moderator: Olivier Amar, Point Up Media
Speakers: Eli Feldblum, RankAbove; Miriam Schwab, illuminea; Dixon Jones, Majestic SEO; Mark Ginsberg, Matan Media.

Reputation Management

Searching makes it way to easy for people to bring up the dirt on a company or a personâs name. A growing sector is managing what results show up for your corporate or personal brand. These experts will explain the risks out there, document recent Google changes, share reputation management tools and deliver tips on how to repair a bad ORM situation.

Moderator: Sam Michelson, Five Blocks
Speakers: Shira Abel, Hunter & Bard; Nichola Stott, theMediaFlow; Jon Sumroy, National Positions.

Expert Site Clinic

An open site clinic for those who want to ask experts specific questions about their web site. Get direct advice from expert SEOs and paid search consultants.

Moderator: Itay Paz, Revenue Seminar
Speakers: Gilad Sasson, Nekuda.co.il; Charlie Kalech, J Town; Yehoshua Coren, Analytics Ninja; Ofer Dascalu, Wise Impact; Gab Goldenberg, SEO ROI.

Meet Tomer From Google

Hear from Tomer Honen, Israeli born and a Google search representative based in Ireland on the best practices they recommend to succeed on Google search. This panel will be a one on one with a Google representative. There will be time for question and answer towards the end of the panel. This is your chance to talk with a real Google representative about your web site and its performance on Google.

Moderator: Barry Schwartz, RustyBrick
Speakers: Tomer Honen, Google

Disclaimer: Session topics, time slots and speakers are subject to change last minute.

SMX Israel Advisors:

Of course, a huge thank you to our advisors for SMX Israel 2012! Olivier Amar, CEO, PointUp Media www.pointupmedia.com, Michael Barnett, VP Marketing, RankAbove www.rankabove.com, Ophir Cohen, CEO, Universal Mccann Search www.usearch.co.il, Roi Hildesheimer, Director of Marketing, SiSense www.sisense.com, Mayer Reich, CEO/Founder, RankAbove www.rankabove.com, Gilad Sasson, CEO, nekuda www.nekuda.com, Branko Rihtman, Senior SEO Analyst, RankAbove www.rankabove.com, and Hillel Fuld, Tech enthusiast at Tech Nâ Marketing.com.

Please register here now and if you have, tell your friends!

SMX Israel 2012 Agenda Live: Prices Go Up Soon, Register Now

Fetched: November 23rd, 2011, 8:27pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel
The SMX Israel agenda for 2012 now live! Plus, you should know the early bird discount is expiring at the end of this month, so please register asap.
The sessions include:
- SEO From Basic To Advanced
- PPC From Basic To Advanced
- In House SEM
- Analytics & Landing Page Optimization
- Google Panda, Freshness & More
- Legal Issues in Search
- Link Building
- Mobile SEO & PPC Tips
- Hebrew SEO
- Aggressive Black Hat SEO
- Facebook, Twitter & Google +
- SEO Tools
- Reputation Management
- Meet Tomer From Google
- Expert Site Clinic
We are honored to have renowned experts in the search space joining us. Plus, Marty Weintraub from aimClear will be heading up the social panels - where he completely rocks the stage. We are also very privileged to have local Google representatives from the Tel Aviv coming and speaking. Finally, Google is sending Tomer Honen (@tscourge), who was with us in 2010, a Search Quality Strategist at Google Ireland, to speak on the ask Google panel. He speaks Hebrew fluently, being raised in Israel - so this makes an excellent addition to the SMX Israel show.
A huge thank you to are sponsors including Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing, Rapid Fire and Viruous Online. If you are interested in sponsoring, let me know.
If you want to speak, please also let me know and I'll tell you how to pitch.
Also a huge thanks to the advisors:
- Olivier Amar, CEO, PointUp Media www.pointupmedia.com
- Michael Barnett, VP Marketing, RankAbove www.rankabove.com
- Ophir Cohen, CEO, Universal Mccann Search www.usearch.co.il
- Roi Hildesheimer, CEO, TENS Technology www.tenswebmarketing.com
- Mayer Reich, CEO/Founder, RankAbove www.rankabove.com
- Gilad Sasson, CEO, nekuda www.nekuda.com
- Branko Rihtman, Senior SEO Analyst, RankAbove www.rankabove.com
- Hillel Fuld, Tech enthusiast at Tech Nâ Marketing.com
Don't forget, check out the agenda and register now before the prices go up.
SMX Israel 2012 Is Now Official: Register Now

Fetched: October 6th, 2011, 4:37pm CEST by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel
I am very excited to announced I am hosting the 4th annual SEO/SEM event in Jerusalem, Israel. It is now under the name, SMX Israel - as opposed to SphinnCon Israel.
The event is taking place at the Inbal Hotel in Jerusalem, on Sunday, January 15, 2012. If you register now, you can save money - and I am sure we will sell out - so register asap. You can register quickly online at this page.
We are only charging $100 for the full day event, which includes awesome expert presentations from both local and worldwide experts, a full hot meat buffet lunch, snacks and drinks throughout the day and outstanding networking! The price goes up $50 soon.
I do not have the agenda yet, but you can see recaps of last year's event over here. I will be working on the agenda with my advisors in the upcoming weeks.
Sponsors: I wanted to thank our early sponsors. They include Majestic SEO, Analytics Ninja, Universal McCann Search, Mad Mimi, Go Internet Marketing and the Inbal Hotel. Without their early support, this event would not be possible. If you are interested in sponsoring and want the options and pricing, please let me know by contacting me.
Speakers: We hope to bring back many of the honored speakers from last year but add in new speakers and new topics this year. I am in discussions with Google and expect to see at least one or two Google representatives at the show, one from the Google Search Quality team and one from the AdWords team. I also have confirmation from world renowned speakers in search and social that they are coming and will be speaking. More on that at a later date. If you want to speak, let me know and I'll add you to the speaker request list. I'll then follow up with how you can pitch to speak at SMX Israel. For now, contact me via email if you want to speak.
Advisors: I have a huge list of advisors and helpers for this event.
- Olivier Amar, CEO, PointUp Media www.pointupmedia.com
- Michael Barnett, VP Marketing, RankAbove www.rankabove.com
- Ophir Cohen, CEO, Universal Mccann Search www.usearch.co.il
- Roi Hildesheimer, CEO, TENS Technology www.tenswebmarketing.com
- Mayer Reich, CEO/Founder, RankAbove www.rankabove.com
- Gilad Sasson, CEO, nekuda www.nekuda.com
- Branko Rihtman, Senior SEO Analyst, RankAbove www.rankabove.com
- Hillel Fuld, Tech enthusiast at Tech Nâ Marketing.com
For more information about the event, see [searchmarketingexpo.com] and please register ASAP - we will sell out!

SEO News » Tags » Marketing and Israel

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6 items tagged "Marketing and Israel"

Search Engine Roundtable

A Successful SMX Israel 2012

Fetched: January 19th, 2012, 7:09pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

Submit Your Questions For Google's Tomer Honen For SMX Israel 2012

Fetched: January 11th, 2012, 3:20pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel Ticket Prices Increase Tomorrow

Fetched: January 10th, 2012, 8:23pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel Speakers Announced: 3 Weeks Away

Fetched: December 28th, 2011, 10:57am CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel 2012 Agenda Live: Prices Go Up Soon, Register Now

Fetched: November 23rd, 2011, 8:27pm CET by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel

SMX Israel 2012 Is Now Official: Register Now

Fetched: October 6th, 2011, 4:37pm CEST by Barry Schwartz

Tags: Search Marketing Expo 2012 Israel