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3 items tagged "Per and Engines"

Related tags: Pay [+], Click [+], Social, Search, Other, Optimization

Search Engine Roundtable

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  Do You Compete in PPC Bid Wars?

  Posted: December 21st, 2009, 2:40pm CET by rustybrick

  Tags:  Pay Per Click Engines  

  A WebmasterWorld thread has new discussion around the topic of pay-per-click (PPC) bidding wars. A PPC bidding war is when two or more advertisers want to out bid each other in the search ads in order to either deplete the funds of the competition or to secure a certain position in the search results.

  With the PPC ranking models these days, it is often hard to just compete on price for the top search ad - although it is possible. But bidding wars are somewhat more frequent amongst new advertisers and large brands with large budgets.

  The question I have for you is, do you do this? Do you ever compete in PPC bid wars? I doubt I got all the possible options below, but try to not use the "other" option if possible.

  
  Do You Compete in PPC Bidding Wars?(trends)
  

  Tell your friends and colleagues to take this quick poll.

  Forum discussion at WebmasterWorld.

  
  

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  Click Fraud Rate Reaches 17.1 Percent

  Posted: January 29th, 2009, 9:02am CET by rustybrick

  Tags:  Pay Per Click Engines  

  Click Forensics released their quarterly click fraud report. The click fraud rate increased 1.1 points from 16.0% in Q3 to 17.1% in Q4. Let me explain that not everyone agrees with these numbers and they are someone controversial in nature.

  I normally do not cover these reports here, instead I post them at Search Engine Land, but this one is getting a lot of attention at WebmasterWorld. First, here are the key points:

  - The overall industry average click fraud rate grew to 17.1% for Q4 2008. That’s up from 16.0% in Q3 2008 and from the 16.6% rate reported for Q4 2007.
  - The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.2%. That’s up from the 27.1% rate reported for Q3 2008 and down slightly from the 28.3% rate reported for Q4 2007.
  - Traffic from botnets was responsible for 31.4% of all click fraud traffic in Q4 2008. That’s up from the 27.6% rate reported for Q3 2008 and the 22.0% rate reported for Q4 2007.
  - In Q4 2008, the greatest percentage of click fraud originating from countries outside the U.S. came from Canada (7.4 percent), Germany (3.0 percent) and China (2.3 percent).

  Folks in the WebmasterWorld are taking both sides. Some are of the opinion that this is just going to get worse and others are of the opinion that these reports are false. The discussion may get somewhat heated, but the moderators at WebmasterWorld know how to keep things level headed.

  Forum discussion at WebmasterWorld.

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  Will PPC Ever Reach a Tipping Point?

  Posted: April 8th, 2008, 4:46pm CEST by Tamar Weinberg

  Tags:  Pay Per Click Engines  

  At Search Engine Watch Forums, Discovery talks about how numerous competitors and clients are clicking way too much on PPC ads. The costs are running up and it seems that there's no end in sight. Discovery wonders if there will be an end to PPC as we know it since there are no huge safeguards to prevent costs from going into the negatives.

  It's a question to which forum members don't really know the answer. If nothing at all, it's something you need to look at when you analyze your campaigns. You should check if the ad spend is too substantial and are not receiving conversions. You should consider contacting those who are click-happy or by excluding those who do.

  Forum discussion continues at Search Engine Watch Forums.