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4 items tagged "Publisher"

Related tags: Yahoo [+], Network [+]

Search Engine Roundtable

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  Yahoo Publishers Receive Their Final Payments

  Posted: June 7th, 2010, 3:15pm CEST by rustybrick

  Tags:  Yahoo Publisher Network  

  Friday, I received my last check from Yahoo for my Yahoo Publisher Network earnings. Yahoo announced they would shut it down and shut it down they did.

  This weekend, everyone should have received their final payments or checks. I got mine on Friday and so did most other publishers.

  It is sad, it launched only 4 years and 10 months ago and early on, it earned publishers a nice amount of money. But over the years, it started to die a slow death.

  The funny part is that some are reporting in WebmasterWorld that they received checks for $0.00, yea, they received a check worth nothing. How crazy is that?!

  This is actually the perfect way for Yahoo to kill YPN. Kill it by sending publishers a blank piece of paper.

  Forum discussion at WebmasterWorld.

  
  

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  Yahoo Shuts Down Yahoo Publisher Network, No One Surprised

  Posted: April 1st, 2010, 3:04pm CEST by rustybrick

  Tags:  Yahoo Publisher Network  

  Yahoo announced they are closing down the Yahoo Publisher Network, which is the self-service contextual ad network that was set to compete with the extremely successful Google AdSense network. Yahoo's version has always been a failure when compared to Google, for many reasons.

  Yahoo said:

  Earlier today, Yahoo! emailed a small group of publishers participating in the Yahoo! Publisher Network self-service beta program (also known as “YPNO” or “Yahoo Publisher Network Online”), to inform them that we have decided to close the program effective April 30, 2010. This only affects our self-service platform for small publishers who syndicate our Content Match (contextual) listings.

  At least, people will stop posting in the forums about how they can get accepted into the YPN program.

  Forum discussion at WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.

  
  

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  The End of Yahoo Publisher Network Nearing?

  Posted: January 16th, 2009, 2:33pm CET by rustybrick

  Tags:  Yahoo Publisher Network  

  I am honestly surprised I have not seen more discussion around this topic in the forums recently. A couple days ago, I reported at Search Engine Land that Yahoo is shutting down Content Match in the UK, Germany and other locations outside of the US. The last day for advertisers outside of the US to bid on Content Match ads would be March 31st. That directly translates to less inventory for Yahoo to place in their Yahoo Publisher Network. Yes, the Google AdSense competitor.

  Yahoo sent an email to their advertisers, saying:

  As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.

  The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.

  Content Match will close on 31 March 2009, after which the product will no longer be supported. All Advertisers should therefore opt out of the Content Match marketplace by this date. Your account manager will be happy to assist you.

  So, Yahoo has decided to commit their focus to "sponsored search" and the "display business" and then do away with their contextual ads? Really? Is this just an international commitment or is it a company wide change?

  Is Google going to be competitor free in the contextual space? I know, there are many small contextual ad networks, but the only ones that can really compete would be Yahoo and Microsoft. Microsoft's ContentAds are still in limited beta and currently have a long way to get up to par against Google. Many were not happy with Yahoo, but it was a great alternative.

  Are these the signs of the end to Yahoo's Publisher Network?

  Forum discussion at DigitalPoint Forums.

  Update: Yahoo emailed me to say that Content Match is only closing in Europe.

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  Yahoo Improves Publisher Network Relevancy

  Posted: October 13th, 2008, 12:58pm CEST by rustybrick

  Tags:  Yahoo Publisher Network  

  Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network.

  Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums with the details.

  In short, not only does Yahoo look at the content on the page, but also tailors the ad to the specific user viewing the page. I'll quote Yahoo on this:

  The new technology not only attempts to understand what the content is on a page, but also, who is viewing it, which helps you get your ad in front of the right customer. Content Match now combines a better understanding of web page and ad content with insights from users’ geographic and behavioral profiles.

  This leads to a higher click through rate and hopefully more conversions for advertisers participating in the content network.

  Yahoo ends off with this reminder, when using content match:

  • Create Content Match-only campaigns to manage bids and budgets separately from Sponsored Search.
  • See how much you can afford. If you add a Content Match campaign, you may need to adjust your spending limits accordingly.
  • Write specific ads and have targeted keywords for your Content Match ads, so that the ads appear only in the type of content where you want them.

  Forum discussion at WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums.