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Google PageRank Update: February 2012

Fetched: February 8th, 2012, 8:25am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There are some early reports that a Google PageRank update is underway.

We have some threads at DigitalPoint Forums, WebmasterWorld and some other forums of people reporting a PageRank update. I haven't checked my sites, but honestly, I wouldn't know if it went up or down.

The previous PageRank update was in November, yea - three months ago. And before that, in August - so Google tries to stick to a 3 month PageRank update cycle, when they remember to push out the update.

As I said then, "Google keeps telling them not to worry about PageRank but SEOs don't hear or listen. They think SEO is all about PageRank, when you and I know it has very little to do with PageRank. Especially Toolbar PageRank which is a fictional character used by Google's marketing department."

Anyway, I hope your PageRank in the Toolbar went up or remained the same. Although it has no immediate impact on rankings and is way out of date, many webmasters and SEOs take pride in their Toolbar PageRank.

Forum discussion at DigitalPoint Forums and WebmasterWorld.

February 17: Latest Google Search Quality Updates

Fetched: February 8th, 2012, 8:25am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

As I said yesterday in our Panda pipelines post, Google announced 17 search quality changes they made in the month of January.

Here is the full list that they announced:

Fresher results. [launch codename ânftcâ] We made several adjustments to the freshness algorithm that we released in November. These are minor updates to make sure we continue to give you the freshest, most relevant results.
Faster autocomplete. [launch codename âSnappy Suggestâ, project codename âSuggestâ] We made improvements to our autocomplete system to deliver your predicted queries much faster.
Autocomplete spelling corrections. [launch codename âTrivialâ, project codename âSuggestâ] This is an improvement to the spelling corrections used in autocomplete, making those corrections more consistent with the spelling corrections used in search. This launch targets corrections where the spelling change is very small.
Better spelling full-page replacement. [launch codenames âOooniâ, âsgapâ, project codename âFull-Page Replacementâ] When weâre confident in a spelling correction we automatically show results for the corrected query and let you know weâre âShowing results for [cheetah]â (rather than, say, âcheettahâ). We made a couple of changes to improve the accuracy of this feature.
Better spelling corrections for rare queries. This change improves one of the models that we use to make spelling corrections. The result is more accurate spell corrections for a number of rare queries.
Improve detection of recurrent event pages. [launch codename ânesedaâ] We made several improvements to how we determine the date of a document. As a result, youâll see fresher, more timely results, particularly for pages discussing recurring events.
High-quality sites algorithm improvements. [launch codenames âPPtlâ and âStitchâ, project codename âPandaâ] In 2011, we launched the Panda algorithm change, targeted at finding more high-quality sites. We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda.
Cross-language refinements. [launch codename Xiangfan] Previously, we only generated related searches based on the display language. With this change, we also attempt to auto-detect the language of the original query to generate related search queries. Now, a user typing a query in French might see French query refinements, even if her language is set to English.
English on Google Saudi Arabia. Users in Saudi Arabia can now more easily choose an English interface to search on google.com.sa.
Improved scrolling for Image Search. Previously when you scrolled in Image Search, only the image results would move while the top and side menus were pinned in place. We changed the scrolling behavior to make it consistent with our main search results and the other search modes, where scrolling moves the entire page.
Improved image search quality. [launch codename âendearoâ, project codename âImage Searchâ] This is a small improvement to our image search ranking algorithm. In particular, this change helps images with high-quality landing pages rank higher in our image search results.
More relevant related searches. Sometimes at the bottom of the screen youâll see a section called âSearches related toâ with other queries you may want to try. With this change, weâve updated the model for generating related searches, resulting in more useful query refinements.
Blending of news results. [launch codename âfinal-destinationâ, project codename âUniversal Searchâ] We improved our algorithm that decides which queries should show news results, making it more responsive to realtime trends. We also made an adjustment to how we blend news results in Universal Search. Both of these changes help news articles appear in your search results when they are relevant.
Automatically disable Google Instant based on computer speed. [project codename âPsychic Searchâ] Google Instant has long had the ability to automatically turn itself off if youâre on a slow internet connection. Now Instant can also turn itself off if your computer is slow. If Instant gets automatically disabled, we continue to check your computer speed and will re-enable Instant if your performance improves. Weâve also tweaked search preferences so you can always have Instant on or off, or have it change automatically.

A WebmasterWorld thread is chewing up all of these to learn more. But most of them are not so much about rankings as they are about search results tweaks - which can indirectly impact rankings.

In any event, feel free to discuss.

Forum discussion at WebmasterWorld.

February 2012 Google Webmaster Report

Fetched: February 3rd, 2012, 1:55am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

In January, we had Google release a major update to their personalized results with Search Plus Your World. We had a new Panda release, Panda 3.2. We had Google release an algorithm that penalizes sites based on ad layout. So it was a busy month.

The ongoing WebmasterWorld thread has discussion mostly about Panda but some recent chatter about three things:

Google stopped sending traffic at 11am on February 1st to some publishers
"Duplicate Keyword Sites" In search results.
Results on page two and forward are not matching the keyword searched on.

The first might be an issue with some sites and Google Analytics, I am digging deeper.

Overall, here are the most important topics we covered on Google SEO in the past 30 days:

For the January 2012 Google SEO report, click here.

Forum discussion at WebmasterWorld.

Confirmed: Google Panda 3.2 Update

Fetched: January 26th, 2012, 1:35pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It has been over 9 weeks since we had an official Google Panda update. Now I am seeing some chatter in the forums of a possible sign that Google had updated the Panda algorithm and pushed a new one out - this would be version 3.2 or higher.

A WebmasterWorld thread has some uptick in discussion around ranking changes, indexing changes and so on - specifically on Panda suffering web sites. One webmaster said:

Yeah, some movement on one of my pandalized subdomains. Not for sure until the stats settle, but it looks like on the 19th of January Google "accidentally" gave back the traffic they took on February 24th, 2011. An increase in traffic of about 80%!

Others recently responded saying:

40% traffic increase for me today, not sure if it is thanks to hundreds of small changes made on my website or some one big lucky change in algo.

There is always a bunch of Panda rumors floating around, but it seems like there was an uptick recently in that discussion. Of course, this doesn't mean it was a Panda update - but in this case, I am thinking it might be.

Past Panda Updates:

Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th
Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th
Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

There was a rumored Panda 3.2 update during the holiday season but Google never confirmed it.

Matt Cutts is in India now, so I am not sure if we will see a confirmation or not from him until much later.

Forum discussion at WebmasterWorld.

Update: Google sent me a statement confirming there was an update in the past week or so. It was a minor update, with no new ranking signals, but rather just a data refresh of the Panda update. Google added:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the over 500 changes we make to our ranking algorithms each year.

Google Panda 3.2 Update Happening Now?

Fetched: January 25th, 2012, 5:13pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It has been over 9 weeks since we had an official Google Panda update. Now I am seeing some chatter in the forums of a possible sign that Google had updated the Panda algorithm and pushed a new one out - this would be version 3.2 or higher.

A WebmasterWorld thread has some uptick in discussion around ranking changes, indexing changes and so on - specifically on Panda suffering web sites. One webmaster said:

Yeah, some movement on one of my pandalized subdomains. Not for sure until the stats settle, but it looks like on the 19th of January Google "accidentally" gave back the traffic they took on February 24th, 2011. An increase in traffic of about 80%!

Others recently responded saying:

40% traffic increase for me today, not sure if it is thanks to hundreds of small changes made on my website or some one big lucky change in algo.

There is always a bunch of Panda rumors floating around, but it seems like there was an uptick recently in that discussion. Of course, this doesn't mean it was a Panda update - but in this case, I am thinking it might be.

Past Panda Updates:

Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th
Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th
Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

There was a rumored Panda 3.2 update during the holiday season but Google never confirmed it.

Matt Cutts is in India now, so I am not sure if we will see a confirmation or not from him until much later.

Forum discussion at WebmasterWorld.

Google Page Layout Algorithm & Penalty

Fetched: January 20th, 2012, 7:40pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Google announced a new algorithm change that looks at your page layout and if the ads above the fold are excessive, your site can be penalized and downgraded in the search results.

This comes with no surprise to me and others, because 10 weeks ago, Matt Cutts announced that this is something Google is working towards.

Google wrote:

We've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the siteâs initial screen real estate to ads, thatâs not a very good user experience. Such sites may not rank as highly going forward.

Google released a special tool at browsersize.googlelabs.com to help you visualize if your site may or was impacted by this. Here is how this site looks (click on it for a larger view):

We seem to be okay, but what about Google's own search results. Well, Google won't let you plug in their own URLs into the tool, so it is hard to tell but I doubt they would pass the test.

Danny Sullivan, as well as many others, go through the hypocrisy with this new penalty and how Google is doing the exact opposite. Not only that, they recommend to their AdSense customers to place ads top heavy so users click on them. Here is their ad map:

That being said, the algorithm is out, if you were hit, you would probably know by now. To fix it, remove some of those ads, and wait and wait until Google pushes out an update. It can takes weeks.

If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

Who is affected? Google said 1 in every 100 searches are.

If you read the forums, almost every thread talks about how Google is doing one thing and saying the other.

Forum discussion at Google+, HighRankings Forum, Cre8asite Forums and WebmasterWorld.

Google's 30 Most Recent Search Quality Changes

Fetched: January 7th, 2012, 10:58am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Google provided an update with the 30 or so most recent search quality updates.

They also added in the code names, when applicable, used internally at Google for each of these updates. They include words like concepts, leaf, simple, greencr, Megasitelinks, foby, baschi and many many more.

I tried to categorize the updates for you below:

Rankings:

Image Search landing page quality signals. [launch codename âsimpleâ] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
Better spam detection in Image Search. [launch codename âleafâ] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.

Search Results:

More relevant sitelinks. [launch codename âconceptsâ, project codename âMegasitelinksâ] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
More accurate country-restricted searches. [launch codename âgreencrâ] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
More accurate byline dates. [launch codename âfobyâ] We made a few improvements to how we determine what date to associate with a document. As a result, youâll see more accurate dates annotating search results.
Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
Related query improvements. [launch codename âlyndsyâ] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, weâve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1âd.
Better spell correction in Vietnamese. [project codename âPho Vietâ] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
Improvements to image size signal. [launch codename âmatterâ] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, youâll tend to see images with larger full-size versions.
Improved Hebrew synonyms. [launch codename âSweatNovemberâ, project codename âSynonymsâ] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but itâs not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de andhttps://www.google.fr.
Faster mobile browsing. [launch codename âold possumâ, project codename âSkip Redirectâ] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.

Webmaster:

Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesnât exist. However, some sites are configured to return other status codes, even though the page content might explain that the page was not found. We call these soft 404s (or âcryptoâ 404s) and they can be problematic for search engines because we arenât sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.

Backend:

Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
Safer searching. [launch codename âHoenggâ, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.

Answers:

Live results for NFL and college football. [project codename âLive Resultsâ] Weâve added new live results for NFL.com and ESPNâs NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
Better lyrics results. [launch codename âbaschiâ, project codename âContraâ] This change improves our result quality for lyrics searches.
Upcoming events at venues. We've improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].

Forum discussion at Cre8asite Forums.

Google Panda Update During Holidays? Panda 3.2

Fetched: December 23rd, 2011, 10:21am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There is discussion and chatter at WebmasterWorld around a possible Panda update that started on December 19th.

There is discussion around shifting of the search results and a top SEO at WebmasterWorld said "I wonder whether there has been a "Minor Panda update" since Dec 19, 2011." Many agree with him.

Why an emphasis on "minor"? Google said last week there would be no major Panda updates until the new year.

Search weather report: no major Panda updates until the new year. Context: goo.gl/XqLuN
â" A Googler (@google) December 14, 2011

Like I said, several SEOs at WebmasterWorld strongly believe there was an update on December 19th. If that is the case, I believe we are up to version 3.2 of the Panda updates.

Panda Updates:

Panda 3.2 on December 19th
Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th
Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th
Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

Forum discussion at WebmasterWorld.

Image credit to ShutterStock for holiday panda.

Update: Matt Cutts replied to questions on this on Twitter, without confirming or denying an update. He did make sure to repeat that there would be no "large" or "major" Panda updates. Here is the tweet:

@IncrediBILL correct. No large Panda updates on the horizon through the end of the year. cc @rustybrick
— Matt Cutts (@mattcutts) December 22, 2011

December Google Search Results Update?

Fetched: December 9th, 2011, 11:39am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

I made a mention of this in our December 2011 Google Webmaster report but there is ongoing discussion around this topic.

Some SEOs and Webmasters are noticing shuffles in the Google rankings. We are not sure if they are Panda related or just normal Google flux.

A WebmasterWorld thread and Cre8asite Forums thread has discussion around these "shuffles."

EGOL, a Cre8asite moderator, said:

I watch a limited number of SERPs but the ones that I am watching show a very large amount of flux - compared to what I normally see.
For moderately competitive keywords sites ranking at positions 3 through 10 are jumping up and down the rankings like crazy... and sites that I have never noticed before are flashing in and out of positions 5 through 10.

EGOL rarely talks about Google changes like this, so for him to notice, it might be something.

Some are saying this might be a Panda update but at this point, it is hard to tell.

No word from Google with anything official.

Forum discussion at WebmasterWorld and Cre8asite Forums.

December 2011 Google Webmaster Report

Fetched: December 5th, 2011, 7:04pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

November was a busy month for Google. From the the Panda 3.1 update on the 18th to them announcing two shifts of algorithm udpates and changing their black bar to ads impacting rankings - we had a ton to discuss.

The ongoing WebmasterWorld thread has SEOs and webmasters tracking every hiccup at Google web search. The thread is discussing possible small tweaks to the Panda algorithm with webmasters noticing changes in rankings and GoogleBot activity in early December. Most of the discussion is around the Panda in the new thread.

In any event, to read last month's Google webmaster report, click here.

Here are the more important Google webmaster related stories we covered this past month:

Forum discussion at WebmasterWorld.

Google: Fresher Images & Blog Results, Better Long Tail & Original Content Indexing

Fetched: December 3rd, 2011, 11:33am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Google announced, what seems to now be, a monthly update on improvements and changes made to their search algorithms, indexing and query refinements.

They did this about 15 days ago, announcing ten updates during the month and now they have another ten to share with us.

The key changes include a new ranking signal for determining original content, indexing content deeper to find more long tail content, indexing images faster (which we noticed a week ago) and indexing blog posts faster.

Here are the updates categorized by new signals and classifiers, indexing improvements and general search results improvements:

New Signals & Classifiers:

Original content: We added new signals to help us make better predictions about which of two similar web pages is the original one.
New "parked domain" classifier: This is a new algorithm for automatically detecting parked domains. Parked domains are placeholder sites that are seldom useful and often filled with ads. They typically donât have valuable content for our users, so in most cases we prefer not to show them.
Image result freshness: We made a change to how we determine image freshness for news queries. This will help us find the freshest images more often.

Indexing Improvements:

More comprehensive indexing: This change makes more long-tail documents available in our index, so they are more likely to rank for relevant queries.
Fresher and more complete blog search results: We made a change to our blog search index to get coverage that is both fresher and more comprehensive.

Search Results Improvements:

Related query results refinements: Sometimes we fetch results for queries that are similar to the actual search you type. This change makes it less likely that these results will rank highly if the original query had a rare word that was dropped in the alternate query. For example, if you are searching for [rare red widgets], you might not be as interested in a page that only mentions "red widgets."
Top result selection code rewrite: This code handles extra processing on the top set of results. For example, it ensures that we donât show too many results from one site ("host crowding"). We rewrote the code to make it easier to understand, simpler to maintain and more flexible for future extensions.
More autocomplete predictions: With autocomplete, we try to strike a balance between coming up with flexible predictions and remaining true to your intentions. This change makes our prediction algorithm a little more flexible for certain queries, without losing your original intention.
Live results for Major League Soccer and the Canadian Football League: This change displays the latest scores & schedules from these leagues along with quick access to game recaps and box scores.
Layout on tablets: We made some minor color and layout changes to improve usability on tablet devices.

Forum discussion at WebmasterWorld.

Google Panda 3.1 Update : 11/18

Fetched: November 22nd, 2011, 6:22am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Friday afternoon, sometime after 4pm I believe, Google tweeted that they pushed out a "minor" Panda update effecting less than one-percent of all searches.

The tweet reads:

Tiny weather report: Minor Panda algorithm data refresh (affects
The last time Google said a Panda update was minor, it turned out to be pretty significant.
That being said, we should have named it 3.0 - in fact, I spoke to someone at Google who felt the same. So I am going to name this one 3.1, although it does make it easier to reference these updates by dates.
Panda Updates:
Panda 2.5.3 on October 19/20th

Panda 2.5.2 on October 13th

Panda 2.5.1 on October 9th

Panda 2.5 on September 28th

Panda 2.4 in August

Panda 2.3 on around July 22nd.

Panda 2.2 on June 18th or so.

Panda 2.1 on May 9th or so.

Panda 2.0 on April 11th or so.

Panda 1.0 on February 24th
For more on Panda, see our Google Panda category.
Forum discussion at WebmasterWorld.

November 2011 Google PageRank Update

Fetched: November 9th, 2011, 7:02am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It has been about three months since our last Google Toolbar PageRank update - and Google has pushed out a new one yesterday.

There are several forums reporting the update, including WebmasterWorld, DigitalPoint Forums and Cre8asite Forums.

Typically with Toolbar PageRank updates, they cause a lot of discussion but that is all.

I never get all that excited for the update - but it is required posting here, tradition almost.

I hope you have more green Google pixels!

Forum discussion at WebmasterWorld, DigitalPoint Forums and Cre8asite Forums.

November 2011 Google Webmaster Report

Fetched: November 8th, 2011, 3:16am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Here is the monthly Google webmaster report, the November 2011 edition. For last month's see the October 2011 Google report.

As always, this report is based on the coverage we posted here over the past month and the ongoing WebmasterWorld thread. First, let's start with the new discussion topics in the thread.

Two different indexes being seen popping in and out of the search results
Suspecting a new index to be released shortly
High spidering activity by GoogleBot
East coast snow storms and power outages had major impact on traffic and sales

The theme for Google in October included the new algorithm that up-plays freshness, the few Panda tweaks over the month, the new default SSL search and how it impacts referrer data and some of the other minor changes Google made over the month.

Below is a listing of the more important Google related topics we covered this month:

I hope this saves you time in recapping on the past month in terms of Google stuff as it related to webmasters and SEO.

Forum discussion at WebmasterWorld.

Google Updates Search Algorithm: Impact More Like 17.5% Of Searches

Fetched: November 5th, 2011, 7:46am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Google announced they have made a significant change to their search algorithm to help improve relevancy of the search results by showing fresher results more often.

When I reported this at Search Engine Land, I said this changed the search results by about 35% from what it was before. While the Panda update had an impact of 12%, Google said this impacted about 35% of searches.

Danny spoke to Google later and they said overall, 35% of searches will be impacted by this algorithm but already 17.5% were impacted prior. They doubled it, so the change from yesterday to today is more like a 17.5% change, which is still very significant.

Here is what has changed:

Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], youâll see more high-quality pages that might only be minutes old.
Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it's implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you're searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you'll see the latest information.
Frequent updates. There are also searches for information that changes often, but isnât really a hot topic or a recurring event. For example, if you're researching the [best slr cameras], or youâre in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.

Google said this with the caffeine index makes for a much more relevant set of search results.

There is a lot of discussion on this, webmasters and SEOs are concerned. Right now, it is too early to tell, but I'll be tracking the forums and let you know what I find.

Forum discussion at WebmasterWorld, DigitalPoint Forums and HackerNews.

Minor Google Panda Update On 20th: Panda 2.5.3

Fetched: October 25th, 2011, 12:46pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has some SEOs suggesting there was another minor update to the Panda update on the 19th or 20th of October.

The first post was on October 20th at 2:30pm EDT, where the webmaster said:

At noon Pacific time I have already received more traffic from Google than I did all day on any given day last week. It would seem my previous Panda slap has been reversed although I hesitate to say that for sure since the day is only half over.

Several other SEOs and Webmasters confirmed the update but no word from Googlers on this update.

We do know to expect several minor tweaks to Panda throughout the next few weeks, so this would not surprise me.

September 28th we had Panda 2.5, then a minor update on October 9th Panda 2.5.1 and then on October 13th, Panda 2.5.2. Of course, not everyone likes when you label these by numbers, but it helps me keep track of these reports.

Did you see an update?

Forum discussion at WebmasterWorld.

Google Makes Minor Panda Update October 13th: Panda 2.5.2

Fetched: October 18th, 2011, 5:08am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Google has done at least two minor updates to the Panda 2.5 update that I know of.

The first was around October 9th or so and now one, confirmed by Google's Matt Cutts, the night of October 13th.

Matt Cutts tweeted a confirmation:

There has been a lot of chatter and discussion in the SEO community over the weekend on this minor Panda update. We have threads at WebmasterWorld, Digital Point Forums and Google Webmaster Help.

Here are some posts from the forums on this update:

My pandalized site got hit even worse with the minor update since the changes I made after the last one have not had time to fully filter through google results yet.

I noticed that my competitor had a slight recovery last night, I did not know it was because of this minor update then though.

Same here. was hit on sept27th, recovered fully on october 4th, had a spike of traffic on october 13th and was hit around 11m uk time on the 14th. 80% drop. Thanks google.
This is ridiculous.

Did you get hit or improve since the 13th?

For more on our Panda coverage, see our Google Panda category.

Forum discussion at WebmasterWorld, Digital Point Forums and Google Webmaster Help.

Google Panda 2.5 Reversed Or Updated

Fetched: October 13th, 2011, 3:43am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

So the Panda 2.5 update was pushed out by Google on September 28th and then on October 4/5th, Google promised tweaks and some site's hit, confirmed being back and recovered fully.

SearchMetrics reports that 10 of the 30 sites they reported being hit, saw a 80-90% of their visibility improve. But they also said that other sites did not see an improvement.

I spoke with one of those sites (can't disclose, I am sorry) and they said they saw a recovery on October 7th. They even proved it to me, that they fully recovered. So it makes it hard for me to believe the SearchMetrics reports, even if the results are positive or negative.

Yes, Matt Cutts tweeted on October 5th:

So we know we are expecting updates to Panda 2.5. I doubt this is a "roll back" of it, but tweaks. I have not seen mass reports of recoveries, although I have seen reports of recoveries.

Forum discussion continued at WebmasterWorld and Google Webmaster Help.

October 2011 Google Webmaster Report

Fetched: October 11th, 2011, 5:17pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Are you ready for the October 2011 Google Webmaster report? If not, too bad - here it is. If you missed last months, check out the September report.

The report is based off of the ongoing WebmasterWorld thread where SEOs track every little Google change and our ongoing coverage of Google webmaster and SEO topics.

The key things in the thread include more discussions around Panda, and we know there was a Panda 2.5 update, typical flux talks, more links being reported in Webmaster Tools, more related searches on Google's search results and more indexed pages for sites as a site command search. That is the bulk of the discussion in the thread.

In terms of topics covered here related to Google webmaster and SEO stuff, here they are:

Forum discussion at WebmasterWorld.

Google Toolbar PageRank Works But Not On 3rd Party Tools

Fetched: October 6th, 2011, 4:37pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There are tons of complaints in the forums that the Google PageRank went missing in action and is no longer working.

The issue is not with Toolbar PageRank, but rather how 3rd party tools lookup the PR values. Google did make a change, they changed the lookup URL for the PageRank value.

There are dozens of complaints at DigitalPoint Forums, WebmasterWorld and Google Webmaster Help.

The issue, as explained well by David Naylor is that they changed the lookup URL.

Old URL:

http://toolbarqueries.google.com/search?client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:[URLHERE]

New URL:

http://toolbarqueries.google.com/tbr?client=navclient-auto&features=Rank&ch=8f3b58e04&q=info:[URLHERE]

So if you really want to check your toolbar PageRank, use Internet Explorer and it should work.

For the rest of us, back to work.

Forum discussion at DigitalPoint Forums, WebmasterWorld and Google Webmaster Help.

Google: More Tweaks Coming To Panda 2.5 Update

Fetched: October 6th, 2011, 5:03am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Middle of last week, Google pushed out an update to Panda, the Panda 2.5 update.

DaniWeb, one of the loudest and most vocal sites hit by Panda early on, which recovered, got hit by Panda 2.5. So she got vocal again and yesterday they recovered. Dani said in all caps yesterday afternoon, "WE HAVE JUST RECOVERED."

She later on explained, "No, today is our busiest time of the year. Traffic literally went down by 50% on Wednesday and went back up by 50% today."

Danny Sullivan has been pressuring Google behind the scenes to give us more on what is going on with Panda. I think, not certain, it lead to Google's Matt Cutts to tweet a "weather report" (Yahoo first named search updates weather reports back in the day), on Panda:

So, I am not sure if DaniWeb was the first tweak to Panda 2.5 or if it was something else. But do expect more tweaks in the upcoming weeks.

Forum discussion continued at WebmasterWorld and Google Webmaster Help.

Google Panda 2.5 Update

Fetched: October 3rd, 2011, 6:04pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Earlier last week, Google pushed out an update to the Google Panda algorithm.

I didn't see it before going offline for the holiday but Google confirmed the update based on a WebProNews story featuring DaniWeb getting hit again by the update.

In fact, Dani from DaniWeb posted in the Google Webmaster Help forums complaining:

However, we were hit again on Wednesday, September 28th, once again losing more than half of our traffic. I think this might even be a bigger hit than last time. I am still investigating whether or not this was another iteration of Panda that just went out or something different?

Wow, lost half their traffic again, after all that work to get back in!

SearchMetrics released their stats on who was hit the hardest by this update and Danny has a good summary of that at Search Engine Land.

Google said this update hit sometime on Tuesday and people started to take notice on Wednesday. Google confirmed it on Thursday.

Here is the update history:

Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

For more on the Google Panda update, see our Google Panda category.

Forum discussion at Cre8asite Forums, WebmasterWorld, Sphinn, and Google Webmaster Help.

Google Panda 2.5 Hits? Nope!

Fetched: September 21st, 2011, 9:50pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There are some rumors shuffling around the SEO industry that there is a new Google Panda update taking place right now.

Update: Google said there is no update taking place right now.

Tedster started a thread at WebmasterWorld asking, "I'm hearing some reports of site-wide ranking demotions over the weekend that have a similar pattern to what we saw with Panda. That is, lots of keywords affected, but the demotions are not at all uniform the way we often see in a site-wide penalty."

One full time member confirmed some major changes, saying:

Sustained dip on sites with a local relevance, beginning on the 17th, maintained through today.
Sustained 40-50% increase on niche-info type sites, started on the 13th, maintained through today. (on sites I watch, this generic site action/reaction is typical within 4-10 days after a large googlebot crawl)

Plus, in ongoing Google Webmaster Help thread we have new reports of new sites being hit by Panda.

We do have some recoveries being reported but at the same time, some new sites were hit.

The big question is, can I get Google to confirm or deny this and if so, did you guys notice a new Panda update?

For more on Panda, see our Panda category and here are some of the major updates to Panda:

Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

Forum discussion at WebmasterWorld & Google Webmaster Help.

Update: Google told me, "There was no update in the past couple days. The most recent update was in August, when we rolled out the algorithm change internationally to most languages."

September 2011 Google Webmaster Report

Fetched: September 10th, 2011, 12:53pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Sorry for the delay in our monthly Google webmaster report, but I was looking for a day where I wasn't too rushed to get it out and it was also Labor Day.

The ongoing WebmasterWorld thread tracking changes at Google is fairly slow. The key points from the thread include:

More Panda discussion and trying to figure out what is going on
A lot around how using subdomains may help with the Panda situation
Some questions about a new Panda hit, or something else, but likely something unrelated to Panda
Discussion around scrapers ranking well again

Outside of these points, the key topics we covered related to Google SEO topics since our August 2011 report include:

Forum discussion at WebmasterWorld.

Tabke Predicts Major Google Algorithm Update By Years End

Fetched: September 10th, 2011, 12:53pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has a short but to the point prediction by Brett Tabke, the founder of WebmasterWorld. Brett feels that Google will be pushing out a major algorithm update, the size of Florida from 2003, by the end of the year.

Brett said:

Larry Page has been at the helm coming up on six months. According to various reports, LP has put alot of faith back in the algo nerds. I look for a Florida like update on the organic side before the end of the year.

Brett has been following Google updates since before Google was even doing real updates, so he knows his stuff.

But do you expect something as significant as Florida to hit by the end of the year, given we just had Panda in February?

Look at the Google update history outline:

Fritz (Summer 2003)
Florida (November 2003)
Austin Update (Jan 2004)
The Sandbox (April 2004)
Bourbon (May 2005)
Big Daddy (October 2005)
Supplemental (Jan 2007)
Paid Links (October 2007)
Dewey Update (Mar 2008)
Vince / Brand (March 2009)
May Day (May 2010)
Caffeine (June 2010)
Scraper Filter (Jan. 2011)
Panda (February 2011)

Major, major updates, rarely ever happen twice a year but I guess anything is possible.

We know Google is looking to improve their scraper detection but would that be the size of Florida? I doubt it.

Anyway, what do you think?

Forum discussion at WebmasterWorld.

Infographic: Google's War On Spam (or Updates)

Fetched: August 18th, 2011, 7:25pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Recently, there have been several folks coming out with infographics and timelines on Google's update history. They all have their advantages.

Most recently, SEO.com released their Google Wages War on Spam Infographic. It is really a fun one to look at. Here is the low resolution version, but grab the high one from SEO.com.

Forum discussion at Sphinn.

Google Update History Documented

Fetched: August 11th, 2011, 9:21pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

SEOmoz put together a nice living document on Google's history of updates, algorithm changes and major user interface changes.

Personally, I find it very useful to see what Google has done in the past because it might help people understand where they are going in the future. In fact, I put together a huge presentation on the history of Google's updates, mostly pulled from WebmasterWorld and my Google Updates category for that presentation.

In any event, here is the SEOmoz list followed by my more concise list:

SEOmoz Google Update List:

Google Toolbar - December 2000
Boston - February 2003
Cassandra - April 2003
Dominic - May 2003
Esmerelda - June 2003
Fritz - July 2003
Florida - November 2003
Austin - January 2004
Brandy - February 2004
Google IPO - August 2004
Nofollow - January 2005
Allegra - February 2005
Bourbon - May 2005
XML Sitemaps - June 2005
Personalized Search - June 2005
Gilligan - September 2005
Google Local/Maps - October 2005
Jagger - October 2005
Big Daddy - December 2005
Supplemental Index - November 2006
Universal Search - May 2007
Buffy - June 2007
Dewey - April 2008
Google Suggest - August 2008
Vince - February 2009
Rel-canonical Tag - February 2009
Caffeine - August 2009
Real-time Search - December 2009
Google Places - April 2010
May Day - May 2010
Brand Update - August 2010
Google Instant - September 2010
Instant Previews - November 2010
Social Signals - December 2010
Overstock.com Penalty - January 2011
Panda/Farmer - February 23, 2011
The +1 Button - March 30, 2011
Panda 2.0 - April 11, 2011
Panda 2.1 - May 9, 2011
Schema.org - June 2, 2011
Panda 2.2 - June 21, 2011
Google+ - June 28, 2011
Panda 2.3 - July 23, 2011

My Google Update List:

Fritz (Summer 2003)
Florida (November 2003)
Austin Update (Jan 2004)
The Sandbox (April 2004)
Bourbon (May 2005)
Big Daddy (October 2005)
Supplemental (Jan 2007)
Paid Links (October 2007)
Dewey Update (Mar 2008)
Vince / Brand (March 2009)
May Day (May 2010)
Caffeine (June 2010)
Scraper Filter (Jan. 2011)
Panda (February 2011)

What do you think? Useful or not?

Forum discussion at Sphinn.

Google Panda 2.4 Hit? Is It Rolling? No

Fetched: August 11th, 2011, 10:03am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has some early reports that Google has done yet another Panda update.

Google Panda 2.4 would be the next update. We already had a 2.3 update just about July 22nd.

Some are suspecting this is a rolling update.

A senior member said:

I'm quite sure since two sites have completely recovered. One last week on Friday and the second one today which means +400% for each site.

Another person also noticed changes, but did you?

Is Google now rolling the Panda update? I am not sure, but I will try to find out if (1) there was a true update and (2) if it is rolling now.

Past Google Panda Updates:

Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

Forum discussion at WebmasterWorld.

Update: Google has told me there is no update taking place for the Panda algorithm currently.

Google Panda 2.4 Hit? Is It Rolling

Fetched: August 10th, 2011, 5:12pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has some early reports that Google has done yet another Panda update.

Google Panda 2.4 would be the next update. We already had a 2.3 update just about July 22nd.

Some are suspecting this is a rolling update.

A senior member said:

I'm quite sure since two sites have completely recovered. One last week on Friday and the second one today which means +400% for each site.

Another person also noticed changes, but did you?

Is Google now rolling the Panda update? I am not sure, but I will try to find out if (1) there was a true update and (2) if it is rolling now.

Past Google Panda Updates:

Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

Forum discussion at WebmasterWorld.

Google Updates PageRank Yet Again!

Fetched: August 6th, 2011, 2:21am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It is not even a month since the last Google toolbar PageRank update which took place July 18th in reaction to a bug with the PageRank update on June 27th or so.

Google, yesterday, has pushed out yet another PageRank update in the toolbar.

What is weird, that it was done so soon. Before the June 27th update, Google didn't do an update for around 6 months. So why are they pushing out updates more rapidly now?

Forum discussion at WebmasterWorld and Digital Point Forums.

August 2011 Google Webmaster Report

Fetched: August 5th, 2011, 2:07am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Here is a recap of the past month's Google webmaster related news.

The ongoing WebmasterWorld thread talks more about Panda. But webmasters are also complaining about international traffic that appears to be "fake." Finally, people recently have talked about traffic fluctuations in both the US and UK results.

Outside of that, there was a ton of changes and posts we had this month related to Google and webmasters. To see last month's update, see the July Google webmaster report.

Out Top Google webmaster related posts over past 30 days:

Forum discussion at WebmasterWorld.

Webmasters Claiming Recoveries With Google Panda 2.3 Update

Fetched: July 28th, 2011, 11:51pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Panda 2.3 was rolled out on July 22nd and since then I have been hearing a nice number of reports from webmasters that they have recovered.

Of course, we are still getting reports that sites are still not doing better and then new reports of sites that just hit by this update. But for the first time, I am seeing a significant number of reports from people saying they recovered.

WebProNews has an article with DaniWeb about her full recovery. She shared Google Analytics data that can be confirmed with Quantcast data.

As you can see, it seems like they truly recovered.

Despite all the early reports where most did not recover from Panda and the lies about recoveries. There were some reports of recoveries with the 2.2 Panda update but not as many as with this update.

For more on the Panda update click here.

Forum discussion at Webmaster World and Google Webmaster Help.

Panda 2.3 Confirmed Out: July 22nd

Fetched: July 28th, 2011, 11:51pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

We have been reporting discussions around a possible rolling update for Panda. Last night I received confirmation from Google at Search Engine Land that Google indeed update the Panda filter.

The update was manually pushed and is still not running as a rolling update - so I was wrong on that front.

Webmasters believe this update began on July 22nd, which goes along with Google's statement of it being pushed out "late last week."

Google said:

This update incorporates some new signals that help differentiate between higher - and lower-quality sites. As a result, some sites are ranking higher after this most recent update.

Past Google Panda Updates:

Panda 2.2 on June 18th or so.
Panda 2.1 on May 9th or so.
Panda 2.0 on April 11th or so.
Panda 1.0 on February 24th

For more on Panda see our Panda category.

Forum discussion at DigitalPoint Forums & WebmasterWorld.

Google's Panda Algorithm Now A Rolling Update?

Fetched: July 26th, 2011, 11:01am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Ever since Google released the Panda update in February, it has been known that Google carefully and manually pushed out updates to it on cycles that were often months apart.

Back in May, Matt Cutts said that is how they did it for now. Much like the Google bomb algorithm.

I am starting to believe that over the past couple weeks that Google has begun to either push the Panda updates out more aggressively on a manual basis or has set it to roam free on it's own - in the wild.

Yes, I think that Panda is now a rolling update. I can be totally wrong, but based on reading the various threads in multiple forums, it seems like Panda is updating almost daily. Maybe it isn't Panda related but it is hard to tell.

Skim towards the last 30 or so posts in this WebmasterWorld thread.

Anyway, I do not have confirmation from Google on this, nor do I think I would get one. But no one would be surprised if Google did eventually make the Panda algorithm a rolling update of some sorts.

For more of our stories on Panda, see our Google Panda category.

Forum discussion at WebmasterWorld.

Update: So this is not a rolling update yet but Google did do a small Panda update as of late last week. I have official confirmation at Search Engine Land but here is the statement a Google spokesperson sent us:

We're continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking algorithms each year.

Google's Latest PageRank Update Breaks, Google.com Back To PR 10

Fetched: July 19th, 2011, 11:00pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Three weeks ago, Google conducted a toolbar PageRank update that caught the eyes of most webmasters and SEOs more so than a normal toolbar PR update.

Why? Well, because Google's own PageRank on Google.com was lowered to PR9. Well, today, Google pushed out a PageRank update to fix the problem and Google is back at a PR 10.

The thing is, this update was not related to Google's own PR dropping a point. At least I do not think it is. Because if it was, Google would have pushed out the update the day of this PR update back in June.

So why the urgent update? Was it because webmasters and SEOs were losing trust in PageRank, which I published this morning? Nah - Google doesn't take my stories here that seriously.

Instead it was because, I believe, Twitter's PR was a PR 0 and Google didn't want people to think that Google downgraded Twitter's PageRank manually because of contract deals breaking between the two. Of course, that is my interpretation, maybe a bit exaggerated.

Google sent me a statement minutes ago explaining why Twitter.com's PR was a 0 this morning:

Recently Twitter has been making various changes to its robots.txt file and HTTP status codes. These changes temporarily resulted in unusual url canonicalization for Twitter by our algorithms. The canonical urls have started to settle down, and we've pushed a refresh of the toolbar PageRank data that reflects that. Twitter continues to have high PageRank in Google's index, and this variation was not a penalty.

So Twitter is back at a PR 9:

That is also why I have been getting hundreds of comments, emails, tweets about there being a PageRank after 8am (EDT) today.

Several threads at Google Webmaster Help, DigitalPoint Forums and WebmasterWorld are discussing the recent update.

So yes, this is an usual update from Google - to update the PageRank values of sites weeks after pushing out a toolbar update. Again, no need to look deeper into it, in my opinion.

Forum discussion at Google Webmaster Help, DigitalPoint Forums and WebmasterWorld.

July 2011 Google Webmaster Report

Fetched: July 6th, 2011, 6:19pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Here is this month's recap of everything you need to know about in terms of Google that related to search and SEO.

As always, this post is based on an ongoing WebmasterWorld thread where SEOs and webmasters obsess over every little change they see at Google. Plus, I include the most important and related posts we have on this site over the past month since our last report, which in this case was the June Google Webmaster report.

The main items being discussed in the thread include a possible update happening right now. Some are suspecting an update to Panda, maybe Panda 2.3 or maybe just normal Google shuffling. Right now it is a bit too early to tell if it is Panda or something else. There is also so early chatter about normal shuffles you'd see being talked about in a thread like that. Some webmasters are saying Google is assigning too much weight to title tags. Finally, there is an unusual level of talk about people switching from Google to Bing in this thread.

So maybe Panda 2.3 is underway or maybe not? More on that as I monitor the levels of chatter within the industry.

Out Top Google webmaster related posts over past 30 days:

Google SEO:

Google User Interface:

Google Webmaster Tools & Analytics:

Forum discussion at WebmasterWorld.

Google Now A PageRank 9

Fetched: June 28th, 2011, 5:25pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

As many of you know, Google updated their PageRank scores within the Google Toolbar yesterday.

Some noticed that Google.com has lowered their PageRank from a 10 to a PageRank of 9. Honestly, I am not sure if Google was a 10 or a 9 prior to this update but people are saying it was a 10 and is now a 9 after the update.

Does it matter? No. But it is interesting, nevertheless.

Forum discussion at BlackHat World Forums.

Obligatory Google PageRank Update Notification

Fetched: June 27th, 2011, 7:12pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

As many of you know, I am not a huge fan of obsessing over Google's PageRank score as shown in the Google Toolbar.

But whenever there is a Google PageRank update in the toolbar, I feel obligated to report it. Why? Well, as per our purpose, we cover what SEOs and SEMs are discussing in the discussion forums. Whenever there is a PageRank update, SEOs really spend a lot of time and energy discussing it.

So after almost 6 months, Google has finally updated the toolbar PageRank values. At least that is what everyone is reporting in the forums. Personally, I did not look - but based on all the threads and posts, it seems like a global PageRank update was indeed pushed out.

The last one was about 6 months ago, and this comes about a month since Google's Matt Cutts said a PageRank update is coming soon.

So maybe Google will start updating the PageRank values twice a year instead of quarterly and before that, monthly. Google, I hope, will continue to downplay PageRank.

Forum discussion at Google Webmaster Help, DigitalPoint Forums and WebmasterWorld.

Panda 2.2 Results In Casualties & Some Recoveries

Fetched: June 20th, 2011, 6:43pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Panda 2.2, I believe, it 100% underway as of late last week. We had some early reports earlier this month, which may not have been a Panda update or maybe some small tests. But last week, June 16th, we reported the 2.2 rollout and I honestly think this is the 2.2 roll out. I wasn't 100% sure back then but I am really confident 2.2 has been rolled out.

The results?

Mostly more people complaining about being hurt by Panda. In fact, I have several webmasters sharing stats with me privately, let me share one of a very large site but I promised I wouldn't disclose the site's name:

SITENAME got hit in stages, about 10% Tuesday, and then another 30% at 7PM EDT on Friday. The hit is across the subdomain, across all categories, geographic locations, etc.

But there are also public reports of more sites hit. Some in the ongoing WebmasterWorld thread, some in new Google Webmaster Help threads and some in the ongoing old Google Webmaster Help thread.

But the good news is that some are actually reporting recoveries.

Two Webmaster World threads have reports from some webmasters of recoveries. One said on June 19th:

I've recovered as of 36 hours ago.
Day1 of recovery, traffic doubled, adsense tripled Day2 of recovered, 4 hours in, traffic has doubled again, back to my best levels of 18 months ago.
Seems my fixes have not only got me back from Panda, but also from something else.
I rewrote poor content. By poor, it was either too short, badly phrased, spelling errors, partial or exact copies from other sites. Articles are now varied in length, and high quality. Not all articles fixed, but a large proportion, and the worst ones done first.
I stopped google indexing thin pages. Detail pages with little detail are now gone.
I did not speed my pages up and they are not real fast.
I did not remove any adsense and i have 2 blocks above the fold, one at the bottom of the page.

Another webmaster said, "on our primary site (that was pandalized on Feb. 24), I can see significant ranking changes on google.com and google.co.uk. in our case, the changes are positive."

But like I said, I believe most of the reports are negative where more sites are falling to the Panda update after this update.

Again, Google has not confirmed Panda 2.2 being released but we do know to expect it around this time.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at Webmaster World and Google Webmaster Help.

Update: We now have official confirmation from Google that they have pushed out a Panda 2.2 update. I have more details on this at Search Engine Land.

SEOs Report Changes At Google UK

Fetched: June 17th, 2011, 2:18pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has reports from SEOs targeting Google UK saying that there are some significant ups and downs in the rankings for certain sites over the past week or so.

The first report came on June 9th, last Thursday but it has then went silent for a few days. The SEO said:

Hi, a lot of my sites jumped back up on Tuesday, sites that were buried down a dozen or so pages appeared back on the first page, my other sites that were ranking on page 1 or 2 have not moved up any further, just the low ranking sites have moved up.

Then over the last day or two, many other UK SEOs have been talking about ranking fluctuations in the UK search results. Sites are losing their number one page listings and then getting them back and losing them again.

One SEO added:

Google has been erratic over the last 7 days, we are seeing lots of foreign traffic (again)which is the tell tale sign. We also see a lack of Google shopping results for lots of terms that used to rank well.

I am not sure if there is an update brewing specifically in Google UK or if something weird and buggy is going on.

Forum discussion at WebmasterWorld.

Google Panda Update Underway & Are There Recoveries?

Fetched: June 17th, 2011, 2:18pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

We are expecting Google to release the Panda 2.2 update any day now, in fact - we asked if Google already released it.

There is more speculation surfacing now in two Webmaster World threads that it is indeed rolling out and not only rolling out but there are signs of recoveries.

Now, I do not have official confirmation from Google on if it is rolling out now and also if it did roll out, if it was designed to fix the false positives (those that got hit by Panda and should not have).

I hope by the time this post goes live - yes, I pre-wrote it as I am on a plane most the day - that Google will confirm or deny it on the Google Webmaster Blog.

If true, then if people recovered we can then truly analyze what helped them recover and relay that information over time. As you know, to date, I do not think there were any Panda recoveries yet - I hope 2.2 changes that.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at Webmaster World.

Matt Cutts On Google Panda 2.2 Update

Fetched: June 11th, 2011, 4:39pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Before I went offline for two days, I wrote about a possible Google Panda 2.2 update - officially the update was not released yet, but Matt Cutts said it is coming soon.

This came out of SMX with "You & A" keynote with Google's Matt Cutts. Search Engine Land and Outspoken Media are the two main blogs being cited, but Matt McGee has a summary of it all as well.

The main thing I have been pushing for a couple months now is that no one has recovered from Panda and that question was indeed addressed.

DS: You guys made this post with 22 questions, but it sounds like youâre saying even if youâve done that, it wouldnât have helped yet?
MC: It could help as we recompute data. Matt goes on to say that Panda 2.2 has been approved but hasnât rolled out yet.

Has the algorithm changed enough where some people have actually recovered from Panda?
If you go back to Florida (the update, not the state), it launched and had a big impact, and then they pulled that back. They push stuff out and then they find additional signals to help differentiate on that spectrum. He hears the pain from people in search, but he also hears complaints about things polluting the search results. They havenât done any official changes (though they did a few tweaks) to pull things back but they continue to look at ways to differentiate there. Theyâre still looking for ways to find more of the low quality sites

DS: Has it changed enough that some people have recovered? Or is it too soon?
MC: The general rule is to push stuff out and then find additional signals to help differentiate on the spectrum. We havenât done any pushes that would directly pull things back. We have recomputed data that might have impacted some sites. Thereâs one change that might affect sites and pull things back.

Yes, this is a manually run algorithm and with only 2 updates to the update, no recoveries have been marked. Will 2.2 reverse that, I am not sure but time will tell.

So in short, 2.2 is not out yet - I am not sure what that hiccup was. When it comes out, it might address more of the scraper sites out there but no idea if it will reverse some of the false positives.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld & Google Webmaster Help.

Google Panda 2.2 Update Underway?

Fetched: June 7th, 2011, 5:18pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

As I noted in the June 2011 Google report, there is some early indication that Google is doing a new Panda release now.

A WebmasterWorld thread has people taking notice of the ranking changes as of last night after 6pm EDT.

Here are some of the comments:

I'm not sure if anyone is seeing it but everyone of my 15-20 websites has moved up or down today. Some of these sites were hit by Panda and some were not. I am definitely seeing a larger than normal reshuffle of the SERPs.

Today (7-June-2011) i am seeing up-Down in Ranking...it seems its going panda update for June month

Two of my sites that had been slapped are back in the SERPs today. They were fairly new sites, only a couple of months old, and they both dropped about 800 places to the bottom of their respective SERPs in mid April. Here they both are this morning with good positions for their targeted keywords.
My old main pandalised site is still dead in the water though.

Some history on Panda. Panda was released in February then Panda 2.0, the international rollout, hit in April and then Panda 2.1 was rolled out in May. So June is a nice time for Panda 2.2 or 3.0 - did you notice any changes? Will this result in sites finally recovering from Panda?

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

June 2011 Google Webmaster Report

Fetched: June 7th, 2011, 5:18pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Here is your monthly Google Webmaster report - the June 2011 version.

We base these reports off of two things. The ongoing WebmasterWorld thread and the stories we covered in the past 30 days here. For last month's report see the May 2011 Google report.

First, the WebmasterWorld thread has recent rumbling of yet another Panda update, maybe a 2.2 update or maybe the 3.0 update? I am not sure, but I wouldn't be surprised if Matt Cutts announces something at SMX Advanced today on it. I'll try to have more on this in a new post later today.

For the past month's top Google stories, see below:

Panda Related:

Google SEO:

Google Other:

Forum discussion at WebmasterWorld.

No One Has Fully Recovered From Google Panda

Fetched: June 1st, 2011, 10:40pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

WebProNews posted a video interview named DaniWeb Speaks out on Recovering from Google Panda.

Truth is, her website, daniweb.com did not recover from the Google Panda update. She did discuss the changes she made, which she said stopped the decline in her traffic drop and maybe had a slight increase in Google traffic, but she is far from a recovery case on Panda.

In fact, I have yet to see any substantial proof of a site recovering from the Google Panda update. Anyone who has sent me data that has said they recovered it always turned out to be something else. I look at the numbers and the numbers show it was not Panda but rather other SEO issues. In our current poll, which I want you to take below, if you haven't yet, 70% plus have said they have not recovered.

Why have there been no recoveries? Maybe because of how Google is currently manually pushing out this algorithm. They do it in stages and the first update was in February, the second was in April and then the third was sooner but in May. I have not seen reports of a new iteration since the May 2.1 Panda update.

Let's be far, some have reported incremental returns, like after losing 50% of your Google traffic, an uptick from there of maybe 10% or so. Still way off from being a full recovery.

Anyway, take my poll and I'll publish the full results next week.

Did You Recover From Panda?

The big question to me is why have we not seen FULL recoveries in these updates? Do you think we will see one on the next update? There have to be false-positives in the update and we should see some full recoveries - don't you think?

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

Cutts: Google PageRank Update Coming Soon

Fetched: May 26th, 2011, 8:45pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

During the live Q&A with Matt yesterday, one of the questions bound to come up is when is Google updating Toolbar PageRank.

The last Toolbar PageRank update was in January and it has now been 5 months with no PageRank update.

Matt actually answered the question saying expect a PageRank update in the Toolbar really soon. He said likely within days or weeks.

I was a bit sad to hear this, I was hoping Google would continue to downplay PageRank going forward.

In any event, we get this question here at least a few times a day - so I figured I'd just cover it.

Forum discussion at Search Engine Roundtable Forums.

Google Finally Downplays PageRank In New Google Toolbar

Fetched: April 30th, 2011, 2:48am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A couple weeks ago, Google announced the release of a new Google Toolbar. It appears that with this release it is harder to see the PageRank indicator and even make it part of the standard bar options.

A WebmasterWorld thread has one searcher explaining that the only way to see the PageRank indicator is to click on the "more" link in the toolbar.

Furthermore, he said the indicator "cannot be dragged onto the main display." I am not sure if that is true or just user error or a bug - but still, hiding it under "more" it a nice step.

Wow! I didn't try this myself but if this is true then wow!

We know that Google's Matt Cutts has always wanted PageRank removed from the toolbar. Adam, back then "mini-Matt" asked for feedback on the removal of PageRank from the toolbar. Plus we know, many SEOs want it gone from the toolbar. There were rumors in 2008 that Google was removing it and it 2009 they removed the data from Webmaster Tools.

So as you can see, this is a major change to the toolbar at least from a public relations and SEO history perspective.

Forum discussion at WebmasterWorld.

Google Update Underway? Farmer/Panda Hits Again?

Fetched: April 11th, 2011, 9:03pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There is a WebmasterWorld thread with reports from some webmasters that they are seeing massive changes to the Google search results.

Typically posts like this mean that some are seeing test or early results on one of the many Google data centers. Sometimes that means that it is an early sign of a Google update.

Some are wondering if it means that this is the much anticipated update to the Farmer / Panda update that has plagued so many webmasters in the past month or so. The thing is, I do not see any updates from those impacted, in those original threads, discussing being released, so maybe this is just hot air? I am not sure but time will tell.

Here are some quotes from the thread:

I noticed today a big change in the sites listed for keywords (some are junk sites) and my organic clicks from google has dropped about 80-90%. I am no longer appearing from many terms. It appears that this hit sometime today.

A site of mine took a huge hit yesterday (April 6) too. It had the #3 position for [best widget] at the beginning of the day. Sometime before the day was over, traffic fell off a cliff, and I discovered that that the site dropped to page 13 for [best widget].

I have noticed very recently last few days sites that have been in top three for money terms for a few years getting pushed way down.
They said they are going to be "fine tuning" Panda so this could be what I am seeing, this could be your issue as well.

Like I said, I haven't seen mass reports of sites being released but now I am seeing mass reports of webmasters complaining that their sites were hit hard by Google a day or so ago.

Is this an Farmer/Panda update? If so, I don't think this is what most webmasters expected.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

Google Update Underway? Farmer/Panda Hits Again?

Fetched: April 11th, 2011, 9:03pm CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

There is a WebmasterWorld thread with reports from some webmasters that they are seeing massive changes to the Google search results.

Typically posts like this mean that some are seeing test or early results on one of the many Google data centers. Sometimes that means that it is an early sign of a Google update.

Some are wondering if it means that this is the much anticipated update to the Farmer / Panda update that has plagued so many webmasters in the past month or so. The thing is, I do not see any updates from those impacted, in those original threads, discussing being released, so maybe this is just hot air? I am not sure but time will tell.

Here are some quotes from the thread:

I noticed today a big change in the sites listed for keywords (some are junk sites) and my organic clicks from google has dropped about 80-90%. I am no longer appearing from many terms. It appears that this hit sometime today.

A site of mine took a huge hit yesterday (April 6) too. It had the #3 position for [best widget] at the beginning of the day. Sometime before the day was over, traffic fell off a cliff, and I discovered that that the site dropped to page 13 for [best widget].

I have noticed very recently last few days sites that have been in top three for money terms for a few years getting pushed way down.
They said they are going to be "fine tuning" Panda so this could be what I am seeing, this could be your issue as well.

Like I said, I haven't seen mass reports of sites being released but now I am seeing mass reports of webmasters complaining that their sites were hit hard by Google a day or so ago.

Is this an Farmer/Panda update? If so, I don't think this is what most webmasters expected.

Our ongoing coverage and stories on the Content Farmer/Panda update:

Forum discussion at WebmasterWorld.

April 2011 Google Webmaster Report

Fetched: April 6th, 2011, 4:17am CEST by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It is a new month and I wanted to update our monthly Google Webmaster report for you all. To see our last report, check the March Google Webmaster report.

I normally base this off an ongoing WebmasterWorld thread, but this thread is currently talking about thing I do not personally feel are the main issues and news in the past month at Google. If you must know, it is about Google's did you mean not updating fast and the DMCA form breaking over the weekend (it is not fixed).

That being said, in the past month, the main topics were:

Google Farmer / Panda
New Features/Interfaces
SEO/Webmaster Related

Farmer is still a huge topic, as most those impacted are still sitting not knowing what to do. Google launched the +1 button and also a block sites feature, shaping the way for future quality metrics and personalized search. Plus we learned Google does have whitelists and some other tidbits. I also have links to some user interface changes, news changes and logos and April Fools jokes. Because those jokes come up throughout the year and people thinking they are real, when they are not.

Farmer/Panda Topics:

New Features/Interfaces:

SEO/Webmaster Related:

Google News:

Google Logos:

April Fools:

April Fools Day Search Pranks

Forum discussion at WebmasterWorld.

Possible Google Toolbar Update: March 2011

Fetched: March 24th, 2011, 4:49pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Seems like some people are reporting fluctuations in the PageRank indicator within the Google Toolbar.

We have threads at WebmasterWorld and DigitalPoint Forums with some webmasters claiming the PageRank values have changed for some of their sites.

Now, I am not sure if this is just a minor update or the start of a larger Toolbar PageRank update. Either way, I wouldn't worry.

The last update we saw was in January 2011 and as I repeated then, "Google keeps telling them not to worry about PageRank but SEOs don't hear or listen. They think SEO is all about PageRank, when you and I know it has very little to do with PageRank. Especially Toolbar PageRank which is a fictional character used by Google's marketing department."

So do not worry but if your PR went up, congrats! If not, who cares!

Forum discussion at WebmasterWorld and DigitalPoint Forums.

Shocking: Google To Tweak Content Farm Algorithm

Fetched: March 4th, 2011, 3:41pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Wired reports Google's Amit Singhal as saying they will be tweaking and fine tuning the Google Farmer Update to make it as close to a 100% accurate as possible.

I am not sure why anyone is surprised by this. Google does their best to release updates they think impact only sites they want to impact. But nothing is perfect and Google knows that. Whenever Google does an update, Google tweaks the update after collecting data where the algorithms potentially went wrong and this is no different.

Amit said:

"We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem," Singhal said.
"Therefore any time a good site gets a lower ranking or falsely gets caught by our algorithm - and that does happen once in a while even though all of our testing shows this change was very accurate - we make a note of it and go back the next day to work harder to bring it closer to 100 percent."
"That's exactly what we are going to do, and our engineers are working as we speak building a new layer on top of this algorithm to make it even more accurate than it is," Singhal said.

As I said originally, "I suspect Google will continue to refine it based on feedback they get. Collateral damage is always part of this game."

So if you were hit by this, I'd suggest you let Google know by posting in the Google Webmaster Help forums. Google will use that data, amongst other examples, to tweak this content farm algorithm. Not only will it give Google more examples, it will give you some emotional support. As of right now, we have just under 200 responses to our were you impacted by the farmer update poll - so take the poll, so we can get more data.

Forum discussion at Sphinn & WebmasterWorld.

Google Farmer Update Support Groups

Fetched: March 1st, 2011, 1:14pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Were you hit by that large Google Content Farm algorithm update that went live Thursday afternoon? Do you feel you were mistreated? Do you feel on the verge of a break down? Is your business hanging by a thread now?

You are not alone and I mean that.

Many many webmasters have been hit by this update. Some deservingly and many, like you, without warrant. Google update, with no question, have the potential of hurting sites that are not a literal fit of an update. Many are saying that their sites were lumped into the category of being a content farm, when in reality, they are not.

I see the pain in the words typed by these site owners and they feel horrible.

The best thing you can do is join others that were hit by the same update. Not only does it feel good to be with others that have the same troubles but maybe you can learn from it. If you can learn from others, maybe you can change your site or learn from others how they can get themselves out of the Content Farm algorithm?

There have been some excellent reports over the weekend on who was hit by this update. Sistrix compiled some serious data and Danny Sullivan mashed up that data as well. Here is the Sistrix data:

I am not going to talk more about who was hit and who wasn't. You can get that from Danny's piece, he linked to many sources.

If you were hit, you are going to want to find out who else you can talk to in the same boat and even more importantly, what they are doing to get out of such a mess.

Below is a listing of forum threads with conversations with sites hit by this and webmasters trying to help.

Forum discussion at Sphinn 1, Sphinn 2, Google Blogoscoped Forums, WebmasterWorld 1, WebmasterWorld 2, WebmasterWorld 3, WebmasterWorld 4, DigitalPoint 1, DigitalPoint 2, DigitalPont 3 and Google Webmaster Help 1, Google Webmaster Help 2, Google Webmaster Help 3, Google Webmaster Help 4, Google Webmaster Help 5, Google Webmaster Help 6, Google Webmaster Help MORE.

Google's Farmer Update Live: 12% Of Google's Results Forever Changed

Fetched: February 28th, 2011, 10:06am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

SEOs and webmasters have been eagerly anticipating, both in fear and excitement, the release of Google's content farm algorithm. Google announced that is has been rolled out yesterday. This is the second of two released, the first being aimed at scraper sites.

Google's Amit Singhal and Matt Cutts wrote:

In the last day or so we launched a pretty big algorithmic improvement to our ranking - a change that noticeably impacts 11.8% of our queries - and we wanted to let people know what's going on. This update is designed to reduce rankings for low-quality sitessites which are low-value add for users, copy content from other websites or sites that are just not very useful.

Google also made a point to say that the overlap between those reporting sites using the new Chrome Blocklist extension and the 12% of the results that were changed, had an 84% overlap. They took that to mean, overall, most of the results Google removed were vouched by searchers.

Danny Sullivan has a lot more details, interviewing Google about this specific update. Danny named it the Farmer Update. I should note this was only released in the U.S. as of now and Google will roll it out elsewhere soon.

I should note that the ehow's of the worlds are not all bad. I am not sure if this algorithm targets specific domains or targets page by page level content - but I do hope it targets page by page. I, personally, do find value in many of the articles that some of you may call "content farms." I have seen a shift in results for how to articles, often articles I send people to for answering quick questions related to iPhone troubleshooting. But honestly, I can still get good answers with the results today, so I guess no harm to the searcher?

In any event, many are saying Mahalo was hit hard by this, whereas ehow.com was not hit as hard. I do see some ehow.com results lower than they were previously and heck, I even see some very good ranking mahalo.com results. Some are saying it has to do with the AdSense, either number of ads or placement (but I doubt that). Maybe the rollout isn't complete on my side? I guess we will find out over the course of the week based on the forums.

If you are concerned and want to dig deeper, I strongly recommend you check out the forums. Some of them are talking about specific examples and some are talking more in generalities.

Forum discussion at Sphinn, Google Webmaster Help, Search Engine Watch Forums, DigitalPoint Forums, Webmaster World, Cre8asite Forums and HighRanking Forums.

Confirmed: Google's Content Farm Algorithm Live! Sites Are Dropping!

Fetched: January 29th, 2011, 4:17am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A WebmasterWorld thread has a bunch of SEOs and Webmasters complaining about a recent and significant drop in traffic from Google. These reports all come from webmasters who have had stable rankings in Google and stable traffic from Google for years.

Update: Matt Cutts of Google confirmed this in a blog post at his personal blog.

There is some speculation that Google's new content spam detection and prevention techniques have kicked in impacting these particular web sites from ranking well in Google.

A senior member at WebmasterWorld said:

Something really BIG changed yesterday about midday. We are still in triage mode here covering our basics. We saw a huge 10-20 drop in almost all positions for our biggest and oldest site.

Another person said everything was doing great and then January 26th came "at exactly 3:30pm CST. It's as if the switch was turned off again, " he said. And another webmaster said the same thing, "We have lost 40-60% traffic in several sites, all same time yesterday. Very frustrating and to see server idle now."

They mostly all claim they have unique and useful content on their site, but as you know, with any Google change, there are always examples of collateral damage.

Did you notice maybe changes in Google in the past couple days? If so, do you think it is the beginning of the content spam prevention Google mentioned earlier?

Forum discussion at WebmasterWorld.

Update: Matt Cutts of Google confirmed this in a blog post at his personal blog.

That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.
This was a pretty targeted launch: slightly over 2% of queries change in some way, but less than half a percent of search results change enough that someone might really notice. The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content.

More stories on this will be complied at Techmeme.

January 2011 Google Webmaster Report

Fetched: January 5th, 2011, 10:23am CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

It is that time of the month again, this is our monthly recap of what SEOs and Webmasters are talking about when it comes to ranking and SEO changes at Google. This is based off a WebmasterWorld thread where webmasters watch Google like a hawk.

The key points in this new thread include:

Google 'throttling' results theory back?
Google friendly in search results to SEOs now?
Fresher results due to Caffeine

Outside of that, here are the most important threads we covered on Google in the past 30 days.

For last month's Google webmaster report, see the December 2010 Google Webmaster Report.

Forum discussion at WebmasterWorld.

Google's Site Performance Shows For Some Blocked Pages

Fetched: January 3rd, 2011, 6:44pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

A Google Webmaster Help thread has one webmaster asking why Google's Site Performance reports in Google Webmaster Tools are showing pages he blocked using the robots.txt.

The reason is pretty simple. A GoogleBot is not used to calculate the speed of a page.

Instead, Google uses Toolbar data from real users surfing and accessing your web pages with the Google Toolbar installed. Blocking GoogleBot will not block ordinary users with the Google Toolbar installed from accessing your site.

So if you are trying to hide your slow pages from Google, I'd recommend other methods, such as hiding your slow pages from your users.

Forum discussion at Google Webmaster Help.

Google Image Search Updating Index Within Days

Fetched: December 11th, 2010, 12:49pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Last month we reported a November Google Image Search update. The thing is, many of those who watch the Google Image Search index are reporting a more real time indexing.

The WebmasterWorld thread I covered has updates. One update is from an image search hawk codenamed mssfldt. He said that Google is recently picking up his new added images within days. mssfldt said:

just as information: it seems that Google is now indexing new images fluently. Since Nov. 15 I see every day new images of my galleries in Google image search, with a delay of 3-4 days.

This is not as "fluent" or quick as the normal web index, which updates in minutes when the new Caffeine index launched, but it is much better than the monthly updates.

Forum discussion at WebmasterWorld.

Update: On Friday, December 10th, I heard back from Google. They confirmed a change where they have begun updating their image search index at a more rapid pace. I posted the confirmation at Search Engine Land. Here is the confirmation from Google:

We recently made some changes to increase the rate at which we update images in our index to improve the experience for our users and provide them with fresher images in both web and image search.

Google Now Degrading Rankings Of Some Merchants With Poor Service

Posted: December 2nd, 2010, 2:11pm CET by Barry Schwartz

Tags: Google PageRank Algorithm Updates

Last night, Google announced something which had two major impacts on their search algorithm.

(1) Google Ranking Based on Merchant Service Quality: The first one is obvious, that they have added into their ranking algorithm a way to detect, on some level, merchants that offer "an extremely poor user experience" and adjust their ranking in the Google Search results accordingly. Google explained:

Instead, in the last few days we developed an algorithmic solution which detects the merchant from the Times article along with hundreds of other merchants that, in our opinion, provide an extremely poor user experience. The algorithm we incorporated into our search rankings represents an initial solution to this issue, and Google users are now getting a better experience as a result.

Google also added that they "have not found an effective way to significantly improve search using sentiment analysis." Finally, Google may decide to add merchant rankings right into the search results, and Danny goes deeper on that over here.

(2) Google Changes Algorithm Based On News Story:

The second is not as obvious, but major to me. Google saw the story on the New York Times about the new SEO strategy of treating your customers poorly to get higher rankings in Google. And within days Google adjusted their algorithm to attack the problem.

Of course, Google is constantly looking at feedback from the web, blogs, forums and so on to improve their algorithms. But this is a major update and it seems like Google dropped a lot of things to make sure to address this issue immediately, which is amazing to me.

Don't get me wrong, I am all for it. But just seems pretty major to me that they did this.

Forum discussion at WebmastetWorld and Google Blogoscoped Forums.

November 2010 Google Webmaster Report

Posted: November 4th, 2010, 2:21pm CET by rustybrick

Tags: Google PageRankSERP Updates

As we do every month, we summarize an ongoing WebmasterWorld thread specifically designed to track Google changes. We also provide links to the most interesting Google SEO related topics we covered in the past month. You can find last month's report over here.

Here are some of the points from the WebmasterWorld thread:

Significant ranking changes
Google's holiday shopping algorithm
Ranking changes from day to day

Tedster mentioned the "holiday shopping" algorithm, implying Google knows people are now in buy mode for the holiday season and maybe Google's algorithm is a bit more product/shopping sensitive these days?

Anyway, here is a break down of the topics we covered in the past month.

Google Algo/Ranking Related:

Google User Interface Related:

Google Webmaster Tools Related:

Forum discussion at WebmasterWorld.

Google Update or Bug: More Complaints Over Google's Search Results

Posted: October 29th, 2010, 4:03pm CEST by rustybrick

Tags: Google PageRankSERP Updates

I am not sure what to call it but it seems there are more and more complaints on the Google search results this week. Earlier this week, we reported on a May Day round two update and explained how May Day can be patient in it's attack of your site.

That being said, there are two Webmaster World threads and a bunch of threads with complaints at Google Webmaster Help with complaints on:

Ranking changes
Content missing
URLs not showing properly
Snippets and titles not showing correctly
And more...

I am not sure exactly what is going on, but these reports do seem credible. If you want, post examples for JohnMu of Google to review at the Google Webmaster Help thread.

Forum discussion at Webmaster World and Google Webmaster Help.

Google PageRank Updating This Morning? October 2010

Posted: October 18th, 2010, 3:15pm CEST by rustybrick

Tags: Google PageRankSERP Updates

I am seeing some early reports of a Google Toolbar PageRank update this morning. There are threads with discussion on the topic at DigitalPoint Forums and Google Webmaster Help. Plus if you search for [pagerank] on Twitter, you will see lots of people saying their site's PageRank has been updated.

There is currently no thread at WebmasterWorld, but I suspect one to pop up some time this morning.

The last reported PageRank update was in September, but it was reportedly minor. Last year, Google did a toolbar PageRank update in October 2009, and typically Google stays on schedule with these.

Again, toolbar PageRank has no direct influence on your search rankings. This is all about egos and making one feel happy or sad. So don't take the update too personally.

Forum discussion at DigitalPoint Forums and Google Webmaster Help.

Some Reports of September 2010 Google PageRank Update

Posted: September 14th, 2010, 4:01pm CEST by rustybrick

Tags: Google PageRankSERP Updates

There are some, not wide spread reports, of a Google PageRank update at WebmasterWorld and DigitalPoint Forums. Not everyone is agreeing on this, but there are enough people saying their PageRank values in the Google Toolbar has changed.

Some are saying they see gray bars and some are saying their PageRank is up or down a point. The last PageRank update we had was in July 2010, so I believe we are due an update now.

This may be a minor PageRank update and again, minor or not, what you see in the Google Toolbar has zero impact on where you rank in Google.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

September 2010 Google Webmaster Report

Posted: September 7th, 2010, 4:01pm CEST by rustybrick

Tags: Google PageRankSERP Updates

This is our ongoing monthly summary of the changes that took place at Google from a webmaster/SEO perspective. You can read the August 2010 report from last month.

The comments from SEOs and Webmasters in the WebmasterWorld include:

Fresh pages of content getting a ranking boost,
Sites impacted by MayDay seeing a little reversal
Google liking academic results more
Site operator failing for past 24 hours
and much more.

Here are the most important Google related topics we covered from the past month:

Forum discussion at WebmasterWorld.

August 2010 Google Webmaster Report

Posted: August 3rd, 2010, 4:02pm CEST by rustybrick

Tags: Google PageRankSERP Updates

It is that time of the month, where we give you an update on what is going on with Google in terms of SEO related updates. The last update was in July 2010 and here is our August report.

This post is always based off of a WebmasterWorld thread. This time, Tedster, the WebmasterWorld administrator, has made my life easy by summarizing the most significant discussions in the Google forum. He said there is more talk about the -950 over optimization penalty, reports of rankings going up but traffic going down, traffic cycles between poorly-targeted and well-targeted, even though the total stays level, rankings are lost after a template change, even though textual content and URLs do not change and traffic fluctuates wildly during the day, or from day to day.

Outside of those discussions, here are some of the more significant Google stories from this past month.

Forum discussion at WebmasterWorld.

Minor Google PageRank Update : July 2010

Posted: July 23rd, 2010, 3:39pm CEST by rustybrick

Tags: Google PageRankSERP Updates

We had two PageRank updates in June of this year already. However, this latest Toolbar PageRank update seems to be relatively minor and impacts only a small percentage of web sites out there.

Starting on June 20th or June 21st, some people began reporting seeing their PageRank change in the Google Toolbar.

We have threads at DigitalPoint Forums and several at Google Webmaster Help.

This is minor, most people were not impacted. It may be one of those PageRank penalty cycles where sites are hit for buying or selling links. But again, it is a minor update and not noticed by most.

Forum discussion at DigitalPoint Forums and Google Webmaster Help.

Link Update In Google Webmaster Tools

Posted: July 16th, 2010, 3:42pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Folks at WebmasterWorld are discussing a recent link update in their Google Webmaster Tools link reports.

Now, we know that Caffeine resulted in the recent spike in links found in Google Webmaster Tools.

The first time since then, Google has updated those links. Some say, it is updated every three days anyway and we normally don't report link updates in Webmaster Tools, because they are updated frequently, but this seems to be the first one after that.

So I checked, and the last time I looked was with this update and I had 974,494 links. Today, I have 1,060,844 links to this site, according to Google. So there was an update and it should continue to grow, as we said a week or two ago.

Forum discussion at WebmasterWorld.

Link Update In Google Webmaster Tools

Posted: July 16th, 2010, 3:42pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Folks at WebmasterWorld are discussing a recent link update in their Google Webmaster Tools link reports.

Now, we know that Caffeine resulted in the recent spike in links found in Google Webmaster Tools.

The first time since then, Google has updated those links. Some say, it is updated every three days anyway and we normally don't report link updates in Webmaster Tools, because they are updated frequently, but this seems to be the first one after that.

So I checked, and the last time I looked was with this update and I had 974,494 links. Today, I have 1,060,844 links to this site, according to Google. So there was an update and it should continue to grow, as we said a week or two ago.

Forum discussion at WebmasterWorld.

Link Update In Google Webmaster Tools

Posted: July 16th, 2010, 3:42pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Folks at WebmasterWorld are discussing a recent link update in their Google Webmaster Tools link reports.

Now, we know that Caffeine resulted in the recent spike in links found in Google Webmaster Tools.

The first time since then, Google has updated those links. Some say, it is updated every three days anyway and we normally don't report link updates in Webmaster Tools, because they are updated frequently, but this seems to be the first one after that.

So I checked, and the last time I looked was with this update and I had 974,494 links. Today, I have 1,060,844 links to this site, according to Google. So there was an update and it should continue to grow, as we said a week or two ago.

Forum discussion at WebmasterWorld.

July 2010 Google Webmaster Report

Posted: July 5th, 2010, 4:19pm CEST by rustybrick

Tags: Google PageRankSERP Updates

This is our monthly report on changes that took place at Google over the past 30-days or so. You can see our June 2010 report and see it was all about the May Day update and possible signs of Caffeine being live. Well, now Caffeine is live, which may be the reason for so many things going on this month, as opposed to the previous months.

This report is typically based off the monthly WebmasterWorld thread, but this thread is pretty stale for now. Why? Possibly because of the July 4th weekend. In any event, there was a ton of discussion at WebmasterWorld about things going on, so here is our recap of important topics covered on Google in the past month.

Forum discussion at WebmasterWorld.

Second June 2010 Google PageRank Update

Posted: June 29th, 2010, 4:00pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Earlier this month, we had a Google PageRank update and now there are many many reports of another PageRank update.

We have threads at DigitalPoint Forums, Webmaster World and Google Webmaster Help with people reporting their Google PageRank score changed in the Google Toolbar.

Of course, most of us don't give a hoot about toolbar PageRank - but nevertheless, people look.

I'd be surprised if you didn't check your PageRank score on at least one site after reading this post.

What you do with that information after is the important thing. Do nothing. Toolbar PageRank is outdated, shows you very little about the true quality of the site and is there as a PR gimmick.

Did your Google Toolbar PageRank increase or decrease or just stay the same?

Forum discussion at DigitalPoint Forums, Webmaster World and Google Webmaster Help.

Google Image Search Update : June 2010

Posted: June 28th, 2010, 4:04pm CEST by rustybrick

Tags: Google PageRankSERP Updates

A month and a half ago, we reported on a Google Image Search update. It seems there was another update over the weekend.

A WebmasterWorld thread has Google Images guru zeus reporting on the update. He said now more and more images that were blocked in moderate search (default filter) is now showing up, and at the same time, the quality is still there.

Zeus said:

It looks like we have once again gotten more images included under "safe search moderate" and I still dont see any bad images worth counting, so a good job done. Rankings seem the same.

One thing is for sure they try the last 6-12 Month to include more images to the search, also they got better in not excluding good images.

Thats it, Google image is on a good path the last few yearsand Google remember never change a wining team.

Of course, things do come up and we see it all the time where images that are adult in nature are showing in moderate or strict SafeSearch. But overall, Google is doing a pretty good job with image search.

Forum discussion at WebmasterWorld.

Google June 2010 PageRank Update

Posted: June 4th, 2010, 3:23pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Everyone panic! There is a Google PageRank update taking place! Okay, I am just kidding about panicing, but there is some sort of Google Toolbar PageRank update going on now.

We have threads on the topic at DigitalPoint Forums, WebmasterWorld and a dozen or so Google Webmaster Help threads.

It seems like most of the reports seem to be that their PageRank went down to a 0. So this PageRank update does somewhat seem penalty related. Others saw a smaller downgrade of their Toolbar PageRank.

It is important to note that Toolbar PageRank has no direct correlation with ranking. Google uses their own internal PageRank numbers and what they show in the Toolbar is often believed to not just be outdated but also not accurate.

I have not seen people report Toolbar PageRank increases, but I could have missed it.

The last Toolbar PageRank update was the April 2010 PageRank update.

Forum discussion at DigitalPoint Forums, WebmasterWorld and a dozen or so Google Webmaster Help threads.

June 2010 Google Webmaster Report

Posted: June 3rd, 2010, 3:26pm CEST by rustybrick

Tags: Google PageRankSERP Updates

It is that time of the month again, and here is our June 2010 Google webmaster report based off a WebmasterWorld thread. As you can imagine, a lot of the talk is around the MayDay update but there is still some discussion around Google Caffeine. In addition, some webmasters are discussing new insight into how internal linking differs from the previous weights - again, speculation. Outside of that, that is what webmasters are mostly discussing.

Here are the highlighted Google related posts from the past month:

The last report we had was from April 2010 due to the significant MayDay discussion we had early on.

Forum discussion at WebmasterWorld.

Video: Google's Matt Cutts On May Day Update

Posted: May 30th, 2010, 9:39pm CEST by rustybrick

Tags: Google PageRankSERP Updates

I thought my fourth post on the Google May Day update would be it for the month of May, but I was wrong. In my fifth post on May Day in May 2010, Matt Cutts has released a video on what is going on in this "May Day update."

In summary:

April 28th - May 3rd is when it happened
Algorithmic change
Impacts long tail searches more than short tail searches
It is "deliberate" and will be sticking around
Quality change
No relation to Caffeine but Caffeine is "proceeding to pace"
No human manipulation
This is not temporary
If you are impacted, assess your site for quality

Here is the detailed video from Google's Matt Cutts:

Matt also now has his hair back.

Forum discussion at WebmasterWorld and Sphinn.

Google May Day Update Confirmed, Our Fourth Post

Posted: May 28th, 2010, 3:29pm CEST by rustybrick

Tags: Google PageRankSERP Updates

This will be our fourth post on the Google May Day update. We first reported it on May 3rd then again on May 14th and then most recently May 25th and today is our last post on it in May 2010.

Vanessa Fox did the leg work to get Google to provide details on this update and posted her findings at Search Engine Land. In short, Google confirmed the update twice, once at the Google I/O, as we said and once again to us at Search Engine Land.

Matt Cutts of Google said at Google I/O and confirmed in an email to us that he did say this:

This is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn’t going to be rolled back.

In a follow up with Google's team, Google said this was a change to the rankings algorithm and not a change to the indexing or crawling areas.

This does impact long-tail keywords, as covered almost a month ago. It is also Google is confident and said they won't roll back. Vanessa's expert opinion was:

This change seems to have primarily impacted very large sites with “item” pages that don’t have many individual links into them, might be several clicks from the home page, and may not have substantial unique and value-added content on them. For instance, ecommerce sites often have this structure. The individual product pages are unlikely to attract external links and the majority of the content may be imported from a manufacturer database. Of course, as with any change that results in a traffic hit for some sites, other sites experience the opposite. Based on Matt’s comment at Google I/O, the pages that are now ranking well for these long tail queries are from “higher quality” sites (or perhaps are “higher quality” pages).
My complete speculation is that perhaps the relevance algorithms have been tweaked a bit. Before, pages that didn’t have high quality signals might still rank well if they had high relevance signals. And perhaps now, those high relevance signals don’t have as much weight in ranking if the page doesn’t have the right quality signals.

The folks over at WebmasterWorld are now picking apart this new evidence and trying to isolate which niches these might impact specifically and what can be done to reverse the impact.

I should note that when analyzing this, make sure your traffic didn't decline due to the redesign. We ran a poll and 43% said traffic dropped due specifically to the redesign at Google and not MayDay.

Forum discussion at WebmasterWorld and Sphinn.

Update: Matt Cutts of Google posted a video on this topic, watch the May Day Video on our blog.

Something Is Up (Or Down) With Google's Search Algorithm

Posted: May 25th, 2010, 4:11pm CEST by rustybrick

Tags: Google PageRankSERP Updates

It has been a really long time since covering SEO in the forums where I have seen so much stress and discussion amongst webmasters and SEOs about a possible change in the Google algorithm. We wrote about the Google May Day update twice, people suggesting this is a self improving algorithm that impacts the mid-long-tail keywords.

But the discussion continues to go on at WebmasterWorld, already on it's 3rd thread on this single topic this month. That is huge in terms of one topic of discussion at WebmasterWorld. Plus, I see random short threads at various other forums with SEOs and webmasters complaining about rank changes this month at Google.

Of course, the issue with WebmasterWorld is that they don't allow examples.

In any event, some are still wondering if this is Google Caffeine related, even though Caffeine is not an algorithm update, but rather an index structure update. Anyway, it is really hard to tell.

But if you noticed, 43% said traffic is down since the launch of the new design earlier this month. Some say it is related to the design and some say it is related to May Day. The distinction is, are your rankings the same and traffic down or is it both? If it is both, then call it May Day if it is just traffic, it is design related. If it is both, you want to check out the links above and the WebmasterWorldthread.

There is a blog said Matt Cutts of Google did mention the May Day update but didn't provide any details. The blog writes Matt as saying, "Mayday is an algorithmic change in Google (should find out more about this)." The blogger added in the comments, "Matt did not provide any details or specifics on Mayday. It was brought up during the Q & A part of the session and Matt said it had to do with changes to the algorithm to make it more accurate. I believe he said most sites would not be affected, but I'll have to review the audio I recorded."

I cannot find a video of this nor has Matt made any more comments on May Day.

Forum discussion at WebmasterWorld.

Google Image Search Update May 2010

Posted: May 6th, 2010, 3:00pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Zeus, the man who is known to follow the Google Image Search index and report back on any changes, is updating us on the state of that index. In a WebmasterWorld thread, Zeus said there is a new update that just took place. He said he is happy overall with the changes, because he noticed more images added to the results when the searchsearch filter is set to on. He said this update took place on April 28, 2010.

He said:

I have noticed search with "SafeSearch moderate on" has once again added more images to that filter which before was not there, which is of cause a good thing for the search quality, so once again nothing to complain about, which has also been the case now for some time, so it looks like Google image is finally stable.

He also added an example of what he saw on one of his sites:

A site of mine have lost all images , but 2 in safe search filter on, thats a little weird be cause nothing was done to the site or links added, so now im wondering if a ad could be the reason, I will have a look, I think such things are always interesting to solve and special since last year when you dont have to wait 3 Month for a image update.

The last reported shift in Google Images before this was on February 16th.

Forum discussion at WebmasterWorld.

April 2010 Google Webmaster Report

Posted: April 6th, 2010, 2:16pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Our ongoing Google Webmaster reports continue with the April 2010 WebmasterWorld thread that has dozens of Google obsessed webmasters and SEOs tracking every little change at Google. Here are some observations pulled out from the thread, agree or disagree with them - that is up to you:

Caffeine creeping into Google.com
PageRank update
Major traffic changes from Google
URLs without snippets showing more often
Increase in results found for site commands
More rumors Caffeine will be launching in April (due to Matt editing a comment to say "weeks")

And for the highlights from Google topics we covered in the past month:

Forum discussion at WebmasterWorld.

Note: This was written Sunday, April 4th and scheduled to be posted today.

Google April 2010 PageRank Update

Posted: April 5th, 2010, 2:35pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Google had update the toolbar PageRank scores over the weekend. The last PageRank update was about 3 months ago in late December or early January. But an interesting fact is that Google has updated their PageRank values in the toolbar every year in April since 2004.

Last year, we reported an April 2009 PageRank update, the year before that we had an April 2008 PR update, then the year before that an April 2007 update and the year before that an April 2006 PageRank update and year before that also an April 2005 PR update and then in April 2004 - pretty cool!

In any event - the toolbar PageRank scores should have updated on some sites. Enjoy!

Forum discussion at WebmasterWorld, DigitalPoint Forums, Google Webmaster Help.

Note: This was written Sunday, April 4th and scheduled to be posted today.

More Google Caffeine Sightings Over Weekend

Posted: January 25th, 2010, 2:28pm CET by rustybrick

Tags: Google PageRankSERP Updates

An ongoing WebmasterWorld thread has sparked up some heat over the weekend when more people are claiming to see the Google Caffeine results out in the wild.

WebmasterWorld administrator, Tedster, said on Friday night, that he seems them on six IP addresses. He said:

I'm seeing the Caffeine data-set being served via this set of IP addresses: 64.233.169.147, 64.233.169.105, 64.233.169.103, 64.233.169.104, 64.233.169.99,64.233.169.106
It seems to take 5 IP addresses to build the complete SERP, where in the past it often took only 3.

Here are links to them:

Senior member, Whitenight said:

Well, just tripled checked with offices/employees in Texas, Colorado, and Indiana. All 5 "control" keywords/sites showed live Caffeine.

Does this mean it is live? Not necessarily. Does it mean that Caffeine is coming soon? Not necessarily.

I guess we wait on Google to say something.

Forum discussion at WebmasterWorld.

Google Toolbar PageRank Update (New Years 2010)

Posted: December 31st, 2009, 2:06pm CET by rustybrick

Tags: Google PageRankSERP Updates

Almost exactly like last year, Google is pushing out a New Years PageRank Update now. Mid-December we reported PageRank shifts or penalties and today, there are wide spread reports of a PageRank update in the Google Toolbar.

It is a bit funny, because last New Years, we reported in mid-December a PR shuffle and then on December 31, 2008 we reported an official PageRank update in the toolbar. It is almost exactly the same way this year. Today, December 31, 2009, we are reporting the 2010 New Years PageRank update.

The last toolbar PageRank update before today was in October. Like I always say, Toolbar PageRank is not of great use to SEOs. It is often months out of date and does not determine a rank of a web page. So please do not obsess over Toolbar PageRank.

For those who saw their toolbar PageRank go up, congrats on the 'badge' and here is to an even higher PR in 2010!

Forum discussion at WebmasterWorld, Google Webmaster Help, Search Engine Watch Forums and DigitalPoint Forums.

Major Google Search Thanksgiving '09 Update? Caffeine Related?

Posted: November 27th, 2009, 3:11pm CET by rustybrick

Tags: Google PageRankSERP Updates

Update: Matt Cutts from Google confirmed that Caffeine is live 50% of the time in the 209.85.225.103 data center. See below for more info.

There are several threads reporting major changes in the Google search results, starting yesterday. We have threads at DigitalPoint Forums, Google Webmaster Help and an updated WebmasterWorld thread.

In short, people are noticing major changes in the search results. Some believe it is a Caffeine index rolling into their search results. Some believe it is just a normal update and not Caffeine related. We do know that Matt Cutts promised not to roll out Caffeine until after the holidays and a roll out at this time would be the worst possible time for online retailers (unless you rank very well in Caffeine.

We also know Google is eventually rolling out Caffeine to a single data center, which can be why many people are noting an update. But again, it might be that these folks are on this single data center or that this is not a Caffeine update. I certainly hope this was not a mistake and Google released the Caffeine update prematurely.

The data center people are talking about now is 209.85.225.103.

People are saying that their traffic is down because of it, but some are also noting that it is/was Thanksgiving yesterday, which can result in people not being on their computers searching Google - thus less traffic from Google.

Forum discussion at DigitalPoint Forums, Google Webmaster Help and an updated WebmasterWorld.

Update from Matt Cutts:

My plane landed and I had time to check. 209.85.225.103 as an IP address currently hits the Caffeine data center about 50% of the time, so that's probably what the person at DP was seeing.
I think it's really risky to take a few threads and turn that into a "major Google update." For example, one of the links you pointed to was asking about the rankings for their site webtlk.com. Given links like http://74.125.47.132/search?q=cache:iwkj8P8xoSEJ:teqtonik.com/+http://teqtonik.com/&cd=1&hl=en&ct=clnk&gl=us&client=firefox-a talking about data recovery and pointing to that site, I'm guessing that Google just got better at determining how much weight should be given to links to that site.

So 209.85.225.103 does hit the Caffeine data center more often than other IP addresses, but it's always been the plan that Caffeine would roll out at one data center (no more data centers will get Caffeine until at least January).

But I would avoid generalizing, at least as going by the one report that mentioned a specific site that I looked into. Of course, on a lot of the webmaster forums you can't tell what site they're talking about, so it's hard to do any debugging on what might have happened to individual sites there.

Google's Happy Birthday Gandhi Logo

Posted: October 2nd, 2009, 3:45pm CEST by rustybrick

Tags: Google PageRankSERP Updates

If you visit Google.com today, you may see a Google logo or 'doodle' with the picture of Gandhi. Today, is Gandhi's 140th birthday, he was born today in 1869.

Here is a copy of the logo:

With virtually any Google Doodle, there are some upset with Google picking one event over another. One Google Webmaster Help thread has a person noting that this is also International Day of Non-Violence. But it is this day, because it is Gandhi's birthday. So far, I have not seen complaints about the logo.

Forum discussion at Google Web Search Help and Google Webmaster Help.

Matt Cutts Talks About NoFollow PageRank Sculpting

Posted: June 17th, 2009, 2:23pm CEST by rustybrick

Tags: Google PageRankSERP Updates

A couple weeks ago, the news that Google treated the distribution of PageRank for pages with nofollow links differently then they would other pages. As explained then:

If you have $10 in authority to spend on those ten links, and you block 5 of them, the other 5 aren’t going to get $2 each. They’re still getting $1. It’s just that the other $5 you thought you were saving is now going to waste.

So Google's Matt Cutts finally wrote a detailed blog post on PageRank Sculpting that discusses what Google does and doesn't do. Go read the whole post when you have a chance, it is very important.

This has been in place for about a year and no SEO really picked up on it.

To my question of "Are Blogs Doomed With NoFollow PageRank Sculpting Issue?" Matt replied:

Q: Okay, but doesn’t this encourage me to link out less? Should I turn off comments on my blog?
A: I wouldn’t recommend closing comments in an attempt to “hoard” your PageRank. In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites.

SEOs and webmasters are simply not happy. The bottom line is this is how it has been for about a year and I doubt it will change.

I am not going to summarize the comments in the thread, simply cause I am not feeling all that great, but I'll link them for you. There are some interesting comments in the thread and in Matt's post.

Forum discussion at WebmasterWorld and Sphinn.

June 2009 Google Webmaster Report

Posted: June 3rd, 2009, 3:31pm CEST by rustybrick

Tags: Google PageRankSERP Updates

It is that time of the month again and we got your Google Webmaster report based on a new WebmasterWorld thread.

The main thing I see repeated throughout the thread is that Google seems to be bouncing some results around by plus or minus fifteen positions. One SEO put it like this:

My site is recovered for 60% of terms and back to old positions. For 25% of terms is back but lower for +/- 10 or 15 positions. For 15% terms is still not back. And within 15% is one of most import keywords.

That really is what most of the thread is about today. The last webmaster report is the May 2009 webmaster report. Here are some other key items that happened with Google over the past month.

Forum discussion at WebmasterWorld.

Color Red in the Google Toolbar PageRank Indicator

Posted: May 22nd, 2009, 4:02pm CEST by rustybrick

Tags: Google PageRankSERP Updates

A Google Webmasters Help thread asks, what does it mean when the Google Toolbar PageRank indicator is a red color, as opposed to green?

Here is a screen capture:

So what does that mean?

(1) Maybe this image was photoshoped
(2) Or maybe there is a plugin that makes the color red, instead of green

This is a joke, but it caught my attention and I thought it would be nice to lighten things up a bit before the weekend.

Forum discussion at Google Webmasters Help.

54% of SEOs Believe in Artificial Google PageRank

Posted: April 16th, 2009, 2:34pm CEST by rustybrick

Tags: Google PageRankSERP Updates

About a week ago, we wrote a piece about getting PageRank without links. In that write up, we wrote how Google may give pages temporary or artificial PageRank to make up for the page being new.

We decided to poll our readers, asking if they believed in such a concept or not.

54% of our readers, 83 of the 153 responses, said they believe that Google does give web pages artificial PageRank. 44% of our readers, 67 of the 153 responses, said they do not believe in an artificial PageRank concept.

Interesting break down. Personally, I do believe Google does give new pages a temporary or artificial PageRank value early on.

Forum discussion continued at WebmasterWorld.

This article was written earlier this week and scheduled to go live April 16th.

April Fools Google PageRank Update

Posted: April 2nd, 2009, 3:06pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Yesterday, as well as today, I spotted dozens of threads on Google updating their site's toolbar PageRank scores. I didn't want to post the details until today, simply because it was April Fools. But the PageRank update seems to be here and like always, too many people care.

We have threads at Google Webmasters Help, WebmasterWorld, DigitalPoint Forums (dozens there), and HighRankings Forum.

Yes, it seems like Google did push out a toolbar update. I will quote one post from all of these threads. The post is from Googler, JohnMu in the Google Webmasters Help thread:

I'm pretty sure we'll have another Toolbar PR update this year. However, as touched upon by the others, this is generally not something you need to worry about.

Enough said.

Forum discussion at Google Webmasters Help, WebmasterWorld, DigitalPoint Forums, and HighRankings Forum.

Google Search March 2009 Webmaster Report Update

Posted: March 4th, 2009, 2:03pm CET by rustybrick

Tags: Google PageRankSERP Updates

In our monthly tradition, we are reporting on the March 2009 Google Search changes as seen via the ongoing WebmasterWorld thread. You can see the February report that we posted last month to catch up.

This month, one member feels Google is now weighing heavier on the keywords used in backlinks (anchor text) to determine page relevancy. Full member, jcmiras said:

Assuming you searched for "word1+word2+word3" (without quotes), usually, we thought that all of the pages that appear in the SERP should contain all of the keywords. However, there are pages in the result which contain only "word1" and "word2" but "word3" is not there, instead, it is on one of the pages that that particular page in the SERP is linking to.

WebmasterWorld's administrator, Tedster, said he has seen a recent spike in chatter about this in the forums and elsewhere.

Other news that happened recently and that is being discussed include stories that we posted within the past couple weeks. They include:

Keep watching this space and the WebmasterWorld thread for updates.

Forum discussion at WebmasterWorld.

February '09 Google Image Search Update?

Posted: February 23rd, 2009, 2:14pm CET by rustybrick

Tags: Google PageRankSERP Updates

It was just about a month ago when we reported a Google image search update and now I am seeing reports of another update.

A senior WebmasterWorld member posted a thread at WebmasterWorld on the 20th, reporting a new Google Image Search update. Zeus said:

Yesterday I saw some few glitches here and there in the Image search, but today there are some BIG changes, new Images has been added again, maybe also moderate filter update, where they for years have had a problem with loosing good sites images, be cause other sites are hotlinking to those images with bad text, then Google see the Original site as bad.

What is interesting is that we rarely see an update on Google Image Search 30 days apart from another update. There is some speculation that Google might be updating their image index more frequently these days. Like in the past, Google use to update their web index every X or so days, and now they update their web index almost real time - maybe Google is speeding up the image search index?

Google Image search can be a huge source of referrals for many sites, so it would make sense to me if Google decided to update the image index more frequently. Especially since images and video are so much more active these days on the web.

Forum discussion at WebmasterWorld.

Google Images January 2009 Update

Posted: January 22nd, 2009, 11:36am CET by rustybrick

Tags: Google PageRankSERP Updates

I am now seeing early reports of a Google Image Search update via WebmasterWorld. The reports claim that Google has been adding new images to the image index and those images are now showing up in the search results.

That last Google Image Search update was in October and we see them every few months or so.

There is no word on if there was an update to the image filter. But we may see more reports coming in on that news soon. So, if you have been waiting for your new images to show up in Google, you may now be in luck.

Forum discussion at WebmasterWorld.

Google's Hyves PageRank Loophole? Check If Site Has Google Penalty

Posted: January 20th, 2009, 10:48pm CET by rustybrick

Tags: Google PageRankSERP Updates

Marcus Tandler blogged about a discovery in a German SEO thread at my old time friend's forum named ABAKUS Forums (translated version over here), about a weird loophole that seems to allow you to check if a site is penalized or not, via the Google Toolbar.

Let me show you how it works. Here is an example.

(1) Open a browser that has the Google Toolbar installed, with a PageRank feature. Navigate to http://www.seo-radio.de/ (as an example) and see the PageRank value is a 5. Here is a screen capture:

(2) Change the URL to http://hyves.seo-radio.de/ and notice the PageRank value jumps up to a 7. Here is a screen capture:

Now, what is going on here. According to the consensus in the thread, there are three values you can get from doing this:

PR7 = No Google Penalty
PR4 = Google Penalty
PR0 = Site Banned in Google

What would be Google's rational in having this loophole? I really don't know. How can this be overlooked by Google? I am not sure. But everyone is in agreement that this loophole will be gone, soon enough.

Forum discussion at Sphinn and ABAKUS Forums.

Google Toolbar PageRank Drops Over January '09 Weekend

Posted: January 19th, 2009, 2:10pm CET by rustybrick

Tags: Google PageRankSERP Updates

Over the weekend, I noticed many reports from a wide array of search forums, where webmasters are noticing their PageRank scores drop in the Google Toolbar.

We have threads from WebmasterWorld, two from DigitalPoint Forums, and a Google Webmaster Help thread. All filled with complaints that their toolbar PageRank scores have dropped, many dropped to zero.

In addition, an update to the WebmasterWorld thread on the Google January 2009 changes was also noticed, where some are reporting shifts in the Google results. Here is one snippet from that thread that stands out to me:

Definitely a shift in whats in and whats out, i'm seeing some duplicate pages in the serp's indented duplicates at that, the first of these has a cache date of over a year and the indented results has a cache date of a few days.
Some of the pages that i witnessed drop out of there serp's on the 23rd Dec are suffering from this issue but not all, i'm assuming at the moment that this was the problem for those web pages, still seeing some funky page totals return for some very competitive search terms first page displaying 25 mil results return but if you dig deeper there are only 500 pages before the "omitted results" link comes up.

Forum discussion at WebmasterWorld, DigitalPoint Forums, and a Google Webmaster Help.

Poll: Most SEOs Say PageRank Data in Google Webmaster Tools is Useless

Posted: January 9th, 2009, 2:46pm CET by rustybrick

Tags: Google PageRankSERP Updates

On Tuesday, we ran a poll asking if Google's PageRank data reports in Webmaster Tools useless or useful. The results are in and the majority of SEOs believe those reports are completely useless.

I am one to agree with the masses here, not because I don't think Google doesn't want to provide useful information here. But more because of the issues I have seen with the reports in Webmaster Tools over the years and how they often are simply wrong or outdated due to bugs or resource issues.

Here is a breakdown of the 131 responses:
:: PR data in WMT is Useless said 74 respondents or 56.49%
:: PR data in WMT is Not Helpful said 32 respondents or 24.43%
:: PR data in WMT is Somewhat Helpful said 19 respondents or 14.5%
:: PR data in WMT is Very Helpful said 4 respondents or 3.05%
:: Other category said 2 respondents or 1.53%

So there you have it, thanks for participating in the poll.

Forum discussion continued at WebmasterWorld.

Major Google Search Results Changes, January 2009

Posted: January 2nd, 2009, 2:25pm CET by Tamar Weinberg

Tags: Google PageRankSERP Updates

A few days ago, we reported the last Google PageRank update of 2008. We're not certain if this is related, but there are a lot of interesting observations related to the PageRank update that we've seen. For once, I've noticed discussion about fewer sitelinks on some sites. In fact, I've personally been impacted by 8 to 6 sitelinks on one of my sites.

Google is also apparently giving some browser "hijacking" domains (that is, sites that don't let you hit the "back" button) a lot more visibility in the SERPs in addition to mirror sites.

We're also not sure if this is related but some people have spotted some big drops their rankings in the SERPs.

Forum discussion continues at WebmasterWorld and Google Groups

Google Confirms PageRank Update (New Years 2009)

Posted: December 31st, 2008, 1:58pm CET by rustybrick

Tags: Google PageRankSERP Updates

Over Christmas and the holidays, we reported early signs of a Toolbar PageRank Update. Those reports have now been confirmed by Google's Matt Cutts via Twitter. Matt said about 6 hours ago:

Yes, Google updated our toolbar PageRank values today. Consider this the confirmation.

You can then see other Googler's like JohnMu, "liking this" on Matt's FriendFeed page.

Of course, we have a whole new slew of PageRank update threads and posts now. They include:

The folks over at the brand new Google Webmaster Help section are happy to see their new forum reach a PageRank of 7, in a matter of just weeks.

So there you have it, as expected, the Toolbar PageRank update has been confirmed.

Christmas & Holiday 2008 Google PageRank Update?

Posted: December 22nd, 2008, 1:57pm CET by rustybrick

Tags: Google PageRankSERP Updates

Over the weekend, I have noticed several threads mentioning updates to Google's Toolbar PageRank scores. The reports are not as widespread as a typical Toolbar PageRank update warrants, which leads me to ask, is this a true Toolbar PageRank update or did Google conduct a Toolbar PageRank penalty for sites not playing nice with their terms of service?

Necessary Disclaimer: Google Toolbar PageRank is a visual indicator that has no direct impact on ranking well at Google. The Toolbar PageRank is often months outdated and can be very confusing to new SEOs on how it matters. So just be warned.

We have threads at WebmasterWorld, DigitalPoint Forums and Google Webmaster Help all discussing updates to Toolbar PageRank.

Our last coverage of such an update was in the first week of October, which was a possible rollback of the Google Rosh Hashanah 5769 PageRank Update. Since then, it has been pretty quiet on the Toolbar PageRank front.

Last week, Google did update the link reports in Google Webmaster Tools.

Forum discussion at WebmasterWorld, DigitalPoint Forums and Google Webmaster Help.

Google Finally Updates Webmaster Tools Link Reports

Posted: December 18th, 2008, 1:56pm CET by rustybrick

Tags: Google PageRankSERP Updates

It has been a while since I posted a link update post, based on Google updating their webmaster tools report. One of the reasons for this is because there has been a two to three month bug, where Google has not updated the report with new links. Google has not confirmed via a Google Webmaster Help thread that the reports are now being updated with the latest linkage data.

We typically provide a grid of our top linked to pages from this report, so here it is:

December 2008 Linkage Data	Link #
Webmasters Report September 2008 Google SERP Changes	1,717
Search Marketers Respond to Twitter's Removal of Bio Links in Profile Pages	1,655
How Do You Do SEO for a Site that is Under Construction?	1,602
Upper Case & Lower Case Searches May Return Different Google Search Results	903
Microsoft Endorses Link Exchanges -- Or Do They?	900
Daily Search Forum Recap: November 28, 2008	501
Happy Thanksgiving '08 From The Search Industry	473
A Conversation With Google CEO Eric Schmidt	624
How Important is the IP Address for SEO?	400
Keynote Conversation With Marissa Mayer	398

Now, the links report doesn't seem all that logical to me. But it is possible, who knows. It might also be that the link report is still going through the process of updating.

For the past updates see:

Forum discussion at Google Webmaster Help and DigitalPoint Forums.

Webmasters Report October 2008 Google SERP Changes

Posted: October 3rd, 2008, 5:20pm CEST by Tamar Weinberg

Tags: Google PageRankSERP Updates

This month, WebmasterWorld members spotted a few anomalies in the Google SERPs:

Some people are spotting some huge numbers (and differences) in results found on Google. For example, they could be performing a search in the middle of the day and find 1 million results. Later that day, the same search may find 2 million results. It's possible that this is because of querying different datacenters (though that number is pretty substantial even to me). It's also possible that this is related to capitalization issues which Barry blogged about earlier today.

Other forum members spot Google deindexing some major pages due to what he believes to be a duplicate meta description. He notices that the same pages will end up coming back though.

On page factors are becoming more relevant versus anchor text, as many other forum members are starting to notice.

Forum discussion continues at WebmasterWorld.

Webmasters Report September 2008 Google SERP Changes

Posted: September 4th, 2008, 5:03pm CEST by Tamar Weinberg

Tags: Google PageRankSERP Updates

This month, there are already a lot of different observations from the WebmasterWorld discussion on Google SERP changes. Forum members have noted that Google is looking for more fresh results and is specifically weeding out old and outdated pages. One forum member notes the following:

I think Google looks at a site and compares all the content, then keeps some of the most recent content in the results including the higher PR stuff and puts the older stuff in supplemental. That is only a guess but seems to be what is happening.

Additionally, reciprocal linking has been touched upon. It looks like Google is paying more attention to artificial linking versus natural linking schemes. From personal observations as well, I believe this to also be the case.

Numerous forum members are reporting traffic drops and ranking fluctuations as well.

I'm sure there will be a lot more discussion, so check out the thread at WebmasterWorld for additional updates.

Google Search Index Update: May '08 Update

Posted: May 21st, 2008, 3:28pm CEST by rustybrick

Tags: Google PageRankSERP Updates

It looks that Google might be conducting some sort of major update. Yes, I know - Google is constantly updating, constantly adding content and "improving" the algorithm. But some changes make a bigger impression in the forums then others.

I have noticed recent discussion at WebmasterWorld and DigitalPoint Forums with people either complaining or praising a major shift in their rankings over the past 24 hours.

First post came in via WebmasterWorld at around 4:30am (EST), saying "There seems to be a roll back now... seeing the same old results for a few highly competitive 2 word keywords." Several members support his findings, even senior member, nuevojefe, added:

Very interesting changes I'm seeing. Major swings in a high traffic niche, but not much different in other niches I watch.
Seems new sites of a certain criteria are being allowed to jet up more though. Surprised to see new sites able to be propped up by network linking.

The DigitalPoint Forums thread has members who are commenting about a loss in traffic. Some members have posted charts showing a major drop in traffic, possibly due to a Google update.

So I think we have sort of major Google update going on.

Forum discussion at WebmasterWorld and DigitalPoint Forums.

Webmasters Report May 2008 Google SERP Updates

Posted: May 5th, 2008, 4:46pm CEST by Tamar Weinberg

Tags: Google PageRankSERP Updates

This month, WebmasterWorld members have observed the same old shuffle in rankings that plagued webmasters in our April 2008 Google SERP Update post.

A lot of rankings are dropping, and one webmaster even reports that he's hit a new traffic low in 2008.

One member likens these drops to the fact that Google might want to emphasize their paid listings.

Looks to me that at this stage of the game where Google completely dominates the market it would be beneficial for them to have "inconsistent"/"moving" results in the natural search so people would click on the ads as those are consistent. When searchers will get the idea that they will not get the same (even though still relevant) result every time they search, they will most certainly pay more attention to the ads. Google getting richer?

That's definitely an interesting statement.

Other observations include blogs being ranked higher, link exchange websites taking a hit in the rankings, issues with relevant rankings (specifically, more relevant internal pages are now being replaced by the less-relevant home pages for search phrases), and a lot of dropped rankings.

Forum discussion continues at WebmasterWorld.

Google Updates Toolbar PageRank: April 2008

Posted: April 29th, 2008, 2:54pm CEST by rustybrick

Tags: Google PageRankSERP Updates

I am seeing reports from across the SEO forums that Google has updated or begun the update of the PageRank score found within the Google Toolbar.

We have threads at DigitalPoint Forums, Search Engine Roundtable Forums, WebmasterWorld and Search Engine Watch Forums - all discussing the recent PageRank update that began yesterday some time.

The last time Google updated toolbar PageRank was in late February. Google did recently update the Directory PageRank scores earlier this month. You can see some history on these recent PageRank updates over here.

What this all means for your Google rankings? Not much. Typically, a Google Toolbar PageRank update will have zero direct impact on one's ranking in Google. As Google has said, time and time again, the toolbar PageRank scores are older exports and do not resemble the PageRank score Google uses internally, at the time of ranking your pages in Google.

Forum discussion at DigitalPoint Forums, Search Engine Roundtable Forums, WebmasterWorld and Search Engine Watch Forums.

Google Directory PageRank Update: Directory PageRank Now Matches Toolbar PageRank

Posted: April 4th, 2008, 3:02pm CEST by rustybrick

Tags: Google PageRankSERP Updates

Google has updated the PageRank bars within the Google Directory recently. The new update now matches the PageRank values of the Google Toolbar. For example, the Computers > Internet > Web Design and Development > Promotion > Weblogs category now shows my revised, penalized Toolbar PageRank score of a 4 and not a 7.

New Directory PageRank Score:

Old Directory PageRank Score:

The last time Google did a PageRank Directory update was in January and at that time, the PageRank score in the directory did not match the toolbar update from November or so. For history on that, start here and go back.

A WebmasterWorld thread notes that Google has also changes the scale of the Directory PageRank bars from a 0-7 to 0-10, this way it matches the Toolbar scale. Interesting, indeed.

Forum discussion at WebmasterWorld.

Webmasters Report April 2008 Google SERP Updates

Posted: April 3rd, 2008, 4:52pm CEST by Tamar Weinberg

Tags: Google PageRankSERP Updates

Following March's update, WebmasterWorld members talk about the newest updates to the Google algorithm, including the previously discussed Dewey update.

Some observations include front page rankings that appear to be delisted (or "dumped way back," as one person puts it). He notes that one of his websites that has been up for over a decade is now totally gone with the exception of 2 pages that were updated in 2001.

News results also seem strange. A 2003 CNN story is occupying the #10 position in search, observes another member. Old documents are making their way to the forefront, whereas new documents are hidden.

Many people are noting multiple subdomains occupying more than one spot in the top 10.

The shuffle is definitely a big concern -- some results from the top spots are being relocated. Someone calls this "crazy swings." Sounds about right.

Matt Cutts is still looking for feedback about these changes, and he has been checking out the forum thread.

Forum discussion continues at WebmasterWorld.

Google Search Index March '08 Update Underway?

Posted: March 31st, 2008, 2:03pm CEST by rustybrick

Tags: Updates PageRankSERP Google

The huge WebmasterWorld thread devoted to tracking Google changes over the course of March 2008 has sprung some late March legs. Reseller, well known at WebmasterWorld for tracking the slightest changes at Google, posted two data centers that are very different.

The two data centers that appears to be shuffling around include:

Reseller jokes:

May be the folks at Google Search Quality Team are focusing this weekend at improving the search relevancy at the top ;-)

Google's constantly updating their search index and results, but this update seems to be pretty major. We do not know yet if it will propagate through to the main Google.com results.

Forum discussion at WebmasterWorld.

Update: I am getting word that many folks are seeing the dramatic changes at the main Google.com results. I personally don't see the 72.14.207.104 data center hitting the Google.com results for me, but many are now.

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